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International Marketing in France: Opportunities and Risks

This presentation provides an overview of the French market, including population demographics, economic indicators, cultural nuances, and business practices. Explore opportunities in various sectors and understand the risks associated with market instability and labor performance.

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International Marketing in France: Opportunities and Risks

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  1. The presentation will begin soon…

  2. International Marketing FRANCE SORA PARK SUNGHWAN YOO

  3. ‘Republique francaise’…

  4. Contents 4 / Opportunity & Risk 3 / Culture & Business Practices 2 / Background of market 1 / Overview

  5. Capital : Paris (largest city)  Official language : French  Area : 214,890 sq miles  Population - Total : 63,587,700(2006) - Structure : 92% French, 3% North African, 2% German, 1% Bretagne, 2% etc (5 million people of Muslims)  Currency : Euro (€), Franc Overview of France

  6. Backgrounds of market : Population

  7. Backgrounds of market : Population

  8. Backgrounds of market : Population • France is now entering into the aging society

  9. 1.76 1.75 1.75 1.74 1.85 1.85 Backgrounds of market : Fertility Rate 00 01 02 03 04 05 (children born/woman)

  10. GDP (2005) - Total : $1.830 trillion - Per capita : $29,316  Yearly Growth Rate : 4%  Inflation Rate : 2%  Major products : Oil, Steel, Agriculture, Luxury goods  Major trading countries : EU, USA Backgrounds of market : Economics F r a n c e

  11. Backgrounds of market : Economics France joined in EU in March 1957& adopted the euro as its currency in January 1999 The unemployment rate is high, at nearly 10%. (Creating jobs is the top priority of the government) France's GDP growth is relatively robust. France's poverty rate remains one of the lowestin the world.

  12. Backgrounds of market : Trade Policies Trade policies are determined by European Union agreements and practices Import and Trade Tariffs : Duties are applied to imports from non-EU countries - Most raw materials : duty-free or at low rates - Most manufactured goods : rate between 5 and 17 percent - Most agricultural product imports : strictly regulated based on EU and French standards - FTAs : Norway, Iceland, Switzerland, Hungary, ... (26 countries)

  13. Culture& Business Practices : Cultural Behavior The French have a great respect for privacybecause they are privacy-sensitive people. Always shake hands when meeting someone, as well as when leaving. The French handshake is brief, and is accompanied by a short span of eye contact. France is a highly stratified society, with strong definition and competition between classes. Punctuality is treated very casually in France.

  14. Culture & Business Practices : Business Etiquette  Relationships & Communication •  Emphasizing courtesy and a degree of formality. • The French appear extremely direct because they are not afraid of asking probing questions.  Business Meetings Etiquette • Appointments are necessary and should be made at least 2 weeks in advance. • Do not try to schedule meetings during July or August. (common vacation period)

  15. Culture& Business Practices : Business Etiquette  Business Cards •  Business cards are exchanged after the initial introductions. • Include any advanced academic degrees. • French business cards are often a bit larger than in many other countries.  General Etiquette • The handshake is a common form of greeting. • Business can be conducted during any meal, but lunch is best.   • Business dress is stylish.

  16. Opportunity & Risk : Market Opportunities Food Safety & Security Equipment Computer Service Telecommunication Automotive Parts Equipment Medical Equipment

  17. Opportunity & Risk : Market Risk

  18. ! ! ! Opportunity & Risk : Market Risk Instability of Labor Market • High chronic unemployment rate (since the 1970s) • A failure of inconsistent policies Low Labor Performance • Low participation of specific groups such as the low-skilled and those nearing retirement age • Relatively low average hours worked Restrictions on competition • Policy considerations often hamper the emergence of effective competition • It reduces productivity growth and hinders job creation in regulated sectors

  19. Any question?

  20. Reference www.wikipedia.org www.oecd.org www.census.gov www.cyborlink.com/besite/france.htm

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