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Mastertrack Corporate Communication

Explore the Graduate School of Communication’s Mastertrack in Corporate Communication, featuring experiences from former students, research presentations, and in-depth program details. Discover the focus on strategic communication, thesis preparation, and specialized seminars. Learn about CorpCom Research on work-related social media use and communication strategies towards external stakeholders. Gain insights into how organizations frame corporate issues, social media behavior in professional contexts, and the impact on branding and relationship management. Stay informed and enhance your knowledge of corporate communication practices.

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Mastertrack Corporate Communication

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  1. Graduate School of Communication Mastertrack Corporate Communication Prof. dr. Rens Vliegenthart Chair in Media and Organizations, Program Group Leader August 28, 2014

  2. Today • Who are we? • The master programme in corporate communication • Experiences of former students: Gert-Jan and Bert • Research presentation: dr. Joost Verhoeven • Questions?

  3. Who are we?

  4. Who are we? • Largest track in the master • Not only teaching, but also research. • Part of ASCoR

  5. The programme • Specialization seminar 1 12 ec • Specialisation seminar 2 12 ec • Research methods 6 ec • Two electives 2x6 ec • Thesis 18 ec • Total 60 ects

  6. First semester Block 1 and 2: Specialization seminar 1: Strategic communication in organizations Specialization seminar 2: Strategic communication of organizations Block 3 (January): Research methods tailored to the thesis + Thesis preparation groups

  7. Strategic communication in organizations

  8. Strategic communication of organizations

  9. Thesis preparationgroups

  10. Programme master second semester Block 1: Electives and continuation of thesis preparation Block 2-3 : Thesis

  11. Electives Corporate communication and hypermodernity Organizations on the web Entrepreneurship in Corporate Communication PR, Media and Public The Economic Crisis and the Media

  12. Masterthesis (1) • Thesis as a ‘regular’ course with a blackboard site • Phase 1 (first semester): • Thesis preparation groups • Allocation of supervisor, choice for method • Develop and write research proposal • Phase 2 (second semester, first block): • Final research proposal

  13. Masterthesis (2) • Phase 3 (second semester, block 2 and 3) • Data collection, analysis andwriting thesis • Deadline end of June 2015 • Download relevant documents with exact deadlines from blackboard

  14. Questions so far?

  15. Corpcom Research:Work-related Social-Media Use Dr. Joost Verhoeven

  16. CorpCom Research Program

  17. “The development, execution and effects of communication strategies towards internal and external stakeholders of organizations.” • How do organizations get into the news? • How are corporate issues framed? • news coverage  stakeholders • New Ways of Working  employees • CSR communication stakeholders (I&E) • Internal communication External Communication processes

  18. Social Media in Organizations

  19. But also….

  20. work-related social-media use

  21. Survey (SWOCC) 1 out of 3 employees Women > Men Correlation with education Correlation with age

  22. Interviews & Surveys

  23. Interviews & Surveys “So well it’s no secret and I do it because I am building my own reputation eh to brand myself.” “…stay up to date about current affairs” “…I maintain contacts like I said earlier eh, to be able to do so you obviously need to post something or react to something every once in a while.”

  24. Content Analysis

  25. Conclusions • For employees social media serve many functions • Personal branding • Corporate branding • Relationship management • Knowledge management • Social Media Behavior is embedded in… • …an organizational context • …a professional context • …a communicative context

  26. Thank you!

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