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FOOD SENSITIVES

FOOD SENSITIVES. Profile of Food Sensitives. Food Sensitives Typically Skew…. LIFESTYLE : Very active; part of her routine PERSONALITY: Independent, grounded, disciplined, somewhat alternative STRIVES FOR: Healthy, well tolerated diet

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FOOD SENSITIVES

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  1. FOOD SENSITIVES

  2. Profile ofFood Sensitives

  3. Food SensitivesTypically Skew… LIFESTYLE:Very active; part of her routine PERSONALITY: Independent, grounded, disciplined, somewhat alternative STRIVES FOR: Healthy, well tolerated diet PARENTING: I decide for me. They can eat what they prefer FAN OF: Organic, Fresh, Farmers Market, Latest trends.

  4. Finally, though she is a Cautious Eater, she has Developed a Healthy, Positive Relationship with Food FOOD IS… Necessary Risky Enjoyable I FEEL… In Control Safer Independent Less Uncomfortable (physically) Life Partner Fidelity is Key to Happiness & Success

  5. Though she Feels Much Better, she is Always Looking for New Solutions FOOD SENSITIVE’S JOURNEY START TRIGGERS TO TRANSFORM Food sensitivities, Other health issues STRATEGYAvoidance WHERE AM I AT?Feel better, relievedIN CONTROL

  6. Her Journey Typically Started with Health Issues or Pain or Discomfort from certain foods • Food Intolerances or Sensitivities • Allergies • Health Issues (e.g. Thyroid, MS, etc) • Migraines • Sluggishness • etc.

  7. Most Started Researching Their Issues and Many Talked to Health Experts

  8. For Most, the Key to Feeling Better was to Avoid Certain Foods & Beverages

  9. As a result, Food Sensitives are willing to put Health concerns ahead of Taste

  10. And she is willing to invest in healthy eating

  11. In Her Own Words…

  12. In Her Own Words…

  13. Food Sensitives are the most positively pre-disposed to using NDMs

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