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Marketing Plan Coaching Programme

Overview of a Marketing Plan Coaching Programme

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Marketing Plan Coaching Programme

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  1. Marketing Coaching Programme

  2. Not Getting the results you want from your marketing? 5 Common Reasons why most people get poor results promoting themselves. 1 You simply don't like Marketing, and wish someone else could take care of it all for you. 2 You're too busy and don't have time for marketing, you're busy working with your existing clients 3 Your website isn’t ready, or it’s simply not generating the revenue, qualified leads or return on investment you want or need 4 You're not sure which marketing tactic, strategy, concept, or approach will work best for finding & converting leads into sales 5 You haven't got a plan or a system for pulling it all together. You need your own Marketing Road Map. One that gets results. Any of these apply to you? If so, then please progress to the next page.

  3. Signs or hints of the issues you may be experiencing DECLINE INCREASE • Sales / Turnover • Profit / Share Price • ROI from your website • Sales from your website • Traffic to your website • Quality time spent with family • Qualified leads for your services • Confirmed Appointments • Accepted Sales Proposals • Enthusiasm for your Business • Qualified referrals • Market Share • Your cost per sale • Your cost per lead • Cancellations for appointments • Stress/Arguments about Money • Deadlines being missed • Personal Investment in Business • “no thank you" at appointments • “no thank you” on the phone • Bank / Credit Card Borrowings • Lead times between deals • in networking, but no sales • time spent online, but no signups Are you experiencing a DECLINE in any of the above? Are you experiencing an INCREASE in any of the above?

  4. Identify, Pursue & Achieve Your Marketing Objectives It’s as simple as 1, 2, 3. • Strategy • We help you get in the right frame of mind, and help you to create an appropriate plan of action dependent on the human, technical and financial resources you have at your disposal. • Tactics • We share the very best no cost and low cost results driven marketing tactics, as well as case study results, so that you can gain repeat similar successes for your products and services. • Mindset • Most people fail with their marketing because they are not addressing the real issues or have gotten to the root of the actual problems that hold them back - they're only dealing with the Symptoms.

  5. Succeed With Our Marketing Coaching Programme Successful marketers follow a system • Never mistake activity for results. Tactics 90 Days Your Marketing Plan • Committing your plan to paper increases the chance of achieving it by 1000% Why What How Results. Progress. Confidence. Strategy • A clear vision backed by a definite plan can give you a tremendous feeling of confidence and personal power. Mindset

  6. Successful Marketers Follow a System Most people just lack a little direction, putting simple ideas into practice 1 Those that do it, have a positive outlook about marketing, not a negative one based on fear or rejection. 2 They understand their prospect's needs, how to attract their attention, offer a solution to their “pain” & convert them into clients 3 They recognise that marketing is all about setting and reaching objectives in bite sized chunks & having a plan of action that works. 4 They use a number of marketing tools and resources to do the majority of the selling for them, they know which killer tactics to use. 5 They eliminate time wasters and "tyre kickers" so they don't have to waste time or money having to deal with uninterested prospects.

  7. Successful Marketers Follow a System Most people just lack a little direction, putting simple ideas into practice 6 They recognise that  a sale doesn't necessarily happen on the first point of contact or handshake, it takes time 7 They know the 3 reasons why prospects don't buy at any given time and address them head on to maximise conversions into sales. 8 They have assembled a portfolio of marketing materials that help to establish credibility & trust both online and offline. 9 The recognise that building trust takes time, and have a number of tactics to do just that, and powerful tactics to generate referrrals. 0 They ask themselves the right questions, find the right answer & implement the correct solution by following their own system

  8. You Need Your own System A System that gets results Results (Tactics) Progress (Strategy) Confidence (Mindset) You need a System that helps you to identify what the marketing issues, challenges and obstacles are that are preventing you from achieving the results you want. You need a system that persuasively communicates the benefits of what you have to offer to your target audience, and get them wanting to do business with you. You need a system that converts first time buyers into repeat customers, and enables you to generate even bigger and better results..

  9. The RESULTS Formula Start Generating progress & Results Today Recognise the need for change 1 2 3 4 5 6 Encourage Others to engage you Segment Your Market Understand your audience Leverage different tactics The Internet as a marketing tool Systemise Your Marketing

  10. What You Will Learn – Session 1 In this Session, You will learn proven strategies in MARKETING PLANNING Determine Potential Results in Advance Identify Why Your Marketing isn’t Working Get Paid What You Want & What You Need How to Qualify every Prospect you Encounter Marketing Audit Most people don’t know how to define a marketing budget or how to justify it to investors, team members or loved ones. One of the biggest mistakes most coaches, consultants and service providers make is not charging enough Identify the real marketing issues that are holding you back and preventing you from achieving the results you want Discover a powerful FREE tactic that can increase your offline and online marketing results instantly

  11. Feedback from course delegates Read what others have to say… It helped me to focus on the Key Performance Indicators (KPIs) that drive my BNI business forward… and increased our performance in all the KPIs, moving Scotland West up 30+ places to No. 2 Region in the UK & Ireland. And a Ranked No. 1 Chapter out of 595.Charlie Robertson, BNI Scotland West Networking Coach I gained a very useful process to generate business from existing clients and yesterday I used it and gained access via one individual that I am coaching to a multi national pharmaceutical company which could double our existing turnover. Michael McNulty, theperformance.biz Corporate Trainer

  12. What You Will Learn – Session 2 In this Session, You will focus your attention on your VALUE PROPOSITION Encourage More People To Buy From YOU Find New Prospects Every Single Week Stop Competitors Taking Clients Away Identify, Meet & Exceed Customer Expectation Most people spend too long trying to persuade someone to buy and prospects end up feeling sold. You don’t have to. There’s a powerful simple tactic you can use to stop your competitors stealing your clients/customers. Imagine, if you have 5, 10 or 50 new prospects to speak to every single week. How many could you close? People judge you by the promises you keep. You will under promise and over achieve every single time.

  13. Feedback from course delegates Read what others have to say… "An outstanding programme " " ... which I wholeheartedly recommend. Ranks as one of the top courses I've ever taken part in." Clive Taylor,http://www.sesai.co.uk/ IT Project Manager So far I've got major contacts and deals with companies I was only dreaming about doing business with less than a month ago! You really do get what you ask for and the Results Academy helps you to realise that! Deborah Meredith, www.city-pa.com Virtual Assistant

  14. What You Will Learn – Session 3 In this Session, You will master UNDERSTANDING YOUR MARKET How to Find New JV Partners Stop Discounting to Win New Clients How to Drive FREE Traffic to your site Create New Niche Opportunities There’s a quick way to get sales by getting other people to recommend you to their lists. We help you find these JV partners. Is your market growing, or shrinking. Is it all set to explode and open up new channels and create new opportunities?. Start getting paid what you’re really worth. We show you how to find clients who pay you what you want, & up front too Increase your rankings on the search engines and start driving more qualified traffic to your website – FAST.

  15. What others Say… We have done $500,000 in sales online since January thanks to you and your course. I can vouch to everyone considering your excellent course -  they simply cannot fail if they practice what you preach.. “ Matthew Alleyne. Rocka.no Online Retailer Just one tactic from the programme, generated 15 prospects in 24 hours. I closed 7 of them generating £4000. The 8th one, was worth £5000 alone. Anne Quinn, Money Matters PPI Consultant

  16. What You Will Learn – Session 4 In this Session, You will generate newREFERRALS How to receive the Referrals you want Want 7 times more referrals than now? Apply Powerful Referral Strategies online How to get a constant Stream of referrals Many people are grateful when they get a referral but quite often they’re a complete waste of time. You can avoid this. We share one of the most powerful, and best kept secrets to getting the referrals you want, best of all – it works. Discover 7 occasions when referrals can & will come your way using a very simple, but powerful tactic that will shock you. Use a simple and very effective method to triple the amount of signups to your list using referrals

  17. What others Say… I have just started working with the Results Academy and was not going to give a testimonial  until I had completed the course but in my first 7 days, I have collected over 120 referrals – This stuff works. Iain Whyte, Big Man Talking.com Motivational Speaker I can honestly say that this is the best value for money I have ever received since starting out on my entrepreneurial journey over 6 years ago. Lionel Jones, Ergot menswear Clothing Manufacturer

  18. What You Will Learn – Session 5 In this Session, You will master the #1 marketing skill -COPYWRITING A Complete Blue Print for Writing Sales Letters Forensic Analysis of Cash Generating Ads Lots of Tools, Resources & Checklists A Complete Templated System – Start to Finish FREE CHECK LISTS Master the one skill that can generate lots of cash fast for your business. Discover little known tactics that get results Discover 8 ways to write killer headlines. How to inspire people to action, and how to increase the order value or size. Get a complete Web page template for generating sales, and a powerful proven squeeze page formula to generate leads Discover how a simple generated a 59% response, and how one advert generated £5000 online in less than 24hrs.

  19. What others Say… Well I have only put a couple of things into practice so far and already I have a full project book through the summer and when I say full I mean much more than double I have ever had. Roger Vanstone, http://www.recruit12.com/  Recruitment To say I was sceptical about marketing was an understatement; three weeks into this programme. Not only that I am getting amazing results using The Results Academy approach I have a pipeline like never before. David Harris, http://www.egld.co.uk/ Management Consultant

  20. What You Will Learn – Session 6 In this Session, You will learn aboutMARKETING COMMUNICATIONS Discover a Powerful 5 Step Formula Satisfy all Your Information Needs Avoid Losing up to 66% of your prospects Get Prospects Wanting Become Your Clients Learn how to position yourself as an expert, and attract the types of clients you want to work with, (not need to work with) Discover powerful proven strategies for meeting the information needs of all 5 different types of prospect. Discover 10 essential marketing tools you must have in your portfolio to help you win sales You will master simple powerful techniques that will persuade prospects to want to buy from only you.

  21. What others Say… “Just one of the hundreds of techniques contained in this program netted our biggest deal of the year - a large contract with a global investment bank.We got a 24x return on the investment with that one sale and I think that speaks volumes for how much I value the advice that the Results Academy offer and you should too.. I would not hesitate in recommending the Results Academy, theyoffer outstanding value for money." Dylan Jones http://informationqualitysolutions.co.uk/ IT Consultant

  22. What You Will Learn – Session 7 In this Session, You will learn aboutMICRO BLOGGING & TWITTER 75 Ways to Use Twitter In Business Discover the powerful POST Formula How to build a list of 250,000+ Followers Automate Your lead Generation in 4 easy steps Be amazed as to the flexibility and usefulness of this application to help drive a number of FREE marketing activities Master a very simple, yet powerful method of getting your fellow members on twitter to follow & recommend you A number of case study examples of how to build a targeted list quickly then use the POST system & do it yourself Put your online marketing onto autopilot, & discoverr a little known technology that can help your business grow

  23. What others Say… You're not left to flounder, and best of all - No fluff, no flannel, no smoke and mirrors, just stuff that works. I’m doing it, and it's my best decision this year. Alan Simpson, www.hotelsphere.co.uk/ Tourism Consultant “Each session follows a structured path with excellent support materials and links to useful resources.   The knowledge is impressive - as is the evident desire to provide value for money and to help everyone on the programme.Mark Lee, http://www.taxadvicenetwork.co.uk“ Tax Adviser

  24. What You Will Learn – Session 8 In this Session, You will raise your profile usingONLINE MARKETING Overwhelmed by the methods to use? Getting the ROI you want from your site? Getting the sales you want from your site? Getting the signups & leads you want? BUY NOW Discover whether to advertise online, how to generate qualified traffic and high quality inbound links, all for FREE. How to double, triple, even quadruple the life time value of a client, by the single click of a button. How to encourage people from different countries to visit your website and pay you upfront. Learn the Secrets to building a list fast. Get found in Google in less than 27 minutes, and much, much more.

  25. What others Say… " It wasn't until Monday evening that I did a quick calculation of how much we've billed this month, and yes, I have done twice as much business in April as I did in March. Jeff Underwood, http://www.podserve.co.uk/ Audio Engineer This stuff really works too. In less than 24hrs after trying out one of the suggestions, I started getting new students registering on my website. Highly Recommended. Suzanne Cauchi, The Referral Institute Referral Coach

  26. What You Will Learn – Session 9 In this Session, You will save & make money with - ADVERTISING Get £93,000 of national advertising for FREE Where to advertise online for FREE We reveal proven online ads & their stats How to save upto 90% on magazine advertising We share the invoice and method used to get over £7800 worth of national press advertising per month for FREE We reveal some of the best FREE little known places to advertise online saving you both time and money. We break down proven ads, and explain in detail why they worked, and the results they generated so you can do the same. Learn how to get £1500 of advertising for £150. Then discover how to turn that £150 into £13,000 in 3 easy steps.

  27. What others Say… The great things people say are all true. I agree with all the comments, so rather than repeating them here I suggest you re-read them for yourself, contact The Results Academy directly and sign on.”Guy Thompson, Solicitor Lawyer/Solicitor A simple straightforward approach to assisting you in making your business a success . I would recommend this course without any hesitation, if you are still in any doubt give them a call and try to remain unconvinced Ian Murphy, www.pragmaticdefense.com Security Consultant

  28. What You Will Learn – Session 10 In this Session, you will learn how to plan, run & profit from your ownEVENTS Still going to 121s or sales appointments? Attract hundreds of delegates to webinars How to get bums on Seats to your seminars How to create a viral stampede to your stand Leverage your time and sell to 5, 50 or 100 people in an hour, instead of one. Imagine the ROI you could generate from that? We show you how to plan each of your events right down to the content, activities handouts and multiple revenue streams We give you a complete step by step promotional calendar on how to promote your events and get bums on seats. We even share how to find event & venue organisers for FREE, and how get your workshops at trade shows 300% oversubscribed.

  29. What others Say… In twenty years of running businesses I haven't come across a product that will have such an impact on sales, profits and business growth.Stephen Harvard Davis, “The UK's leading authority on job transition“ H.R. Consultant “For most businesses there will be much to gain from joining this course. Just one of his simple strategies generated 15 new enquiries in less than a week.” Brian McLelland, www.business-lawyers.org Lawyer/Solicitorr

  30. What You Will Learn – Session 11 In this Session, You will learn how to createPASSIVE INCOME STREAMS Create upto 8 different Passive Revenue Streams Do the work once, get paid every month How to protect/ licence Your intellectual property Sell your business and get the price you want Learn very specific tactics on how to wakeup every morning and discover even more money in your paypal or bank account Master a powerful, proven 3 step method to doubling, or trebling your annual salary or revenues. You’ve probably got in excess of £100,000 of intellectual property inside your head and you don’t realise it. Turn it into cash We share our little known tactics on how to double, treble, even quadruple the asset value of your business.

  31. What others Say… "This is dynamite. " every week jam packed solid full of crucial information for marketing/lead generation.highly recommended. Paul Buckely, http://www.sywb.co.uk Stage School The wealth of material, structure and content are outstanding and the way of putting it across is very motivating and challenging. I would strongly recommend this course for anyone who runs a business.John Standaloft, www.dmcinterim.co.uk/ Property Developer

  32. What You Will Learn – Session 12 In this Session, you will learn how to create even bigger & betterRESULTS Continue to make the right decisions Decide if you want even bigger results Monitor your performance & ROI Add even more revenue streams to your business Use our proven principles to ensure you continue to make the right decisions for your business, and get the results you want. We give you all the tools and resources to develop even bigger and better JV partnerships to bring you even more revenue. At the end of this session, you can choose to continue the relationship, to receive 1-on-1 coaching for a further 1, 2 or 3 years. Some delegates love the programme so much, they choose to become a marketing coach with The Results Academy.

  33. What others Say… “ The Results Academy Coaching programmeis without question, the most exciting marketing course on the planet today. I've trained with Jay Abraham and Jay Conrad Levinson, I've studied and applied to various degrees the work of about 40 other marketing "gurus", but The Results Academy is a cut above. Value delivered to my business so far exceeds £300,000. I calculated that my cost of new customer acquisition will fall by over 80% on the basis of what I learned and am now applying Marcus Cauchi, www.sandler.com World Class Sales Trainer

  34. What exactly do you get? Everything you need to plan and implement your marketing • You receive a full workbook for taking notes and can refer to the concepts as often as you wish • You get weekly action plans, worksheets and exercises to do for the following week • You get your questions answered personally by your marketing coach, or the whole group with invaluable insight • You get full phone & email support throughout the programme • You get a very systematic, organised and focussed approach to helping you win more clients • You get a number of tools and resources to monitor your progress and to prove to yourself that its working

  35. How is the programme delivered? It’s available in a number of formats to suit your schedule & budget • Our Foundation Version of the programme is delivered as 3 sessions helping you to create a 90 day Marketing Plan. By the end of Session 3 you will have a template marketing plan. • Our Standard Version of the programme is delivered by phone and SKYPE over 12 weekly sessions. • Your Marketing Coach guides you personally through the program answering questions and encouraging you. • Our Corporate Version for those who want to complete the entire program in 3 days is available as a Residential Workshop or can be conducted onsite at your premises.

  36. Prove to yourself it works! Only commit to the first three sessions • Session 2 - Proposition • Create a Strong proposition that your prospects will want Receive a FREE templated marketing plan to help and guide you • Session 3 – Audience • Target those who specifically Need & want your services, and then decide which tactics you will invest in to achieve your new objectives. • Session 1 - Planning • Get a clear vision backed by a definite plan to give you a tremendous feeling of confidence & personal power with a plan of action.

  37. or INVEST in the 9 additional TACTICAL Sessions as well to help you implement your 90 Day Marketing Plan  Teleconferencing, Webinars, Seminars & Exhibition marketing  Referral Marketing & Business Networking  Online Marketing inc. Social media  Classified & Display Advertising  Copywriting (inc. Proposal writing)  Micro Blogging  Joint Venture Marketing  Creating Passive Revenue Streams

  38. Stop and think for a second. Do some simple maths. Whats a typical invoice value? Now think about 1, 10 or 50 sales? • In other words. How much is an average client worth to you? What’s your average sale or invoice worth to you in cash terms? Think how much one sale is worth. • Write down how many sales you need to recoup your investment. More importantly, how many sales do you need to give you the lifestyle or revenue you want?

  39. The Complete Programme presents so many… ...different possibilities and opportunities. Imagine… Events • 50 people booked up onto one of your teleconferences • 1000 people booked up onto one of your national seminars Referrals • Getting 2 referrals at the end of every appointment or meeting • An endorsed mailing out to a JV Partner’s 25,000 list Online Tactics • Getting found page 1, position 1 on Google every day • Getting FREE qualified traffic directly to your site every single day Advertising • Saving up to 90% of the cost of your advertising • Getting £13,000 for every £150 you spend on advertising Copywriting • Would you like a 59% response to an email campaign?. • 8000 enquiries to your “no cost” offer in the national press I.P.R. • What if you had £1m of intellectual Property and didn’t realise it • Wouldn’t you want to protect it & create passive revenue from it?

  40. Alternatively, you can just keep watching the signs… DECLINING INCREASING • Sales / Turnover • Profit / Share Price • ROI from your website • Sales from your website • Traffic to your website • Quality time spent with family • Qualified leads for your services • Confirmed Appointments • Accepted Sales Proposals • Enthusiasm for your Business • Qualified referrals • Market Share • Your cost per sale • Your cost per lead • Cancellations for appointments • Stress/Arguments about Money • Deadlines being missed • Personal Investment in Business • “no thank you" at appointments • “no thank you” on the phone • Bank / Credit Card Borrowings • Lead times between deals • in networking, but no sales • time spent online, but no signups Are you experiencing a DECLINE in any of the above? Are you experiencing an INCREASE in any of the above?

  41. History tells us that… There are 4 critical points need addressing before you proceed. DESIRE • DESIRE. Not sure whether to sign up for the programme? Re-read pages 2 & 3. If you don’t need it then don’t do it. But if you do, act fast. TIME • TIME – If you can’t dedicate 2 hours a week for the next 12 weeks, just sign up for our FOUNDATION Programme & the first 3 sessions. BUDGET • BUDGET – If you can’t afford all 12 sessions, then just invest in the first 3. Upgrade as soon as you start generating progress & results. QUESTIONS • QUESTIONS – It’s a big decision, so review this entire presentation again, then get in touch before your competitors do

  42. How much are 1, 5 or 10 new clients… …worth to you? • Review the presentation again, and write down any questions you have • Decide whether you want to • An Individual Session • Foundation Course (3 Sessions) • Whole Programme (12 Sessions) • Complete our FREE Marketing Quiz then get in touch. Any questions? Get in touch via our “contact us” page on the site.

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