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N EVER L OST GLOBAL GPS TECHNOLOGY INTEGRATION, & SOLUTIONS. Alan Ji, Lola Bakare, Risa Kuamochi, Justine Singer-Kaufold . Who are we?.
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NEVERLOST GLOBAL GPS TECHNOLOGY INTEGRATION, & SOLUTIONS Alan Ji, Lola Bakare, Risa Kuamochi, Justine Singer-Kaufold
Who are we? NEVERLOST is a GPS technology company that offers technology and services to businesses, and sells GPS integrated products and online/mobile services direct to consumers Consumer Products B2B Technology & Services Mobile & Web Services
Mission Statement “At NEVERLOSTour mission is to provide our customers with the highest quality GPS products and services at affordable prices. Our top priority is the satisfaction of our customers and providing them with the most reliable, secure, and convenient location information at all times.”
Market breakdown • Consumers • Men/Women: • 45-65 • Long-time owners of homes/cars • Busy home/work life • Somewhat up-to-date on technology • Convenience oriented • Simplicity oriented • Statistics • Number of people ages 45-54 in Philadelphia: 197,970 • Number of people ages 55-64 in Philadelphia:160,808 • Men/Women: • 18-25 • First car/bike owners • First dorm/apartment owners • Technology savvy • “Speed” oriented generation • Image conscious • Statistics • Number of people ages 18-24 in PA (as of 2012): 1,263,768 • Number of people ages 20-24 in Philadelphia:146,717
Market breakdown • Elderly Care: • Old age homes • Assisted living facilities • Hospitals • Live in held agencies • Gated communities • Childcare: • Schools • Daycares • After care programs • Nurseries • Nanny agencies • Businesses • Statistics: • 2,693 registered assisted living facilities in PA • Average cost $3,175 per month in PA • 15% of population senior residents in PA
Market growth • Businesses: • Huge potential market growth of ageing “baby boomer” generation leading to increase in old age homes and assisted living facilities • Young children and new children being born from the large population of 24-30’s • Consumers: • As the new generation of young consumers age into the 18-25 range, they are increasingly technologically savvy and expect their worlds to move at an increasingly fast pace • The 45-65 year olds will be increasingly busy taking care of their aging parents and families, contributing to their need for convenience and speed
Revenue streams • GPS Services: • Old age homes • Day care centers • Hospitals • Schools • Businesses • Bike shops • Car rentals • Libraries • Manufactures • Products for the elderly • Products for children • Products for the handicapped • Car manufactures • GPS Products: • Key chains • Phone cases • Promotional products • Partnerships • Major brands • Fashion companies • Car companies • Airlines
Sales Strategy • Direct Sales • Use connections to enter established businesses/markets • Train sales staff to be knowledgeable of the product and the business/market they are entering • Set up meetings with potential buyers through routine calls/emails/flyers • Attend industry events/conferences/fairs and join associations/membership alliances • Strategic Partnerships • Connect to potential partners via email promotions/newsletters • Contact HR department for partners • Send free samples and provide hard data on potential revenue increase for brands that partner with NeverLost
Retention Strategy • For Customers • Monthly email offers and coupons • Popup offers for mobile app users • Savings for those who get friends to place orders • Discounts for those who fill out customer service surveys • For Businesses • Discounts on large orders • Free samples of new products • Provide free software updates and maintenance services • Special offers for businesses who recommend our services to other businesses • Send our surveys on customer service performance and get in touch with those who have complaints/critiques
Management & Operations • Operations • Office • Telephone • Office Server • CRM • Accounting Software • Office Equipment • Employees
Competition Top Competitors: GPS Service Providers Garmin TomTom Magellan Mio GPS products Amazon eBay Zazzel Radio Shack • Us: • Lightweight • Fashionable • Inexpensive • Widely available • Quality/satisfaction guaranteed • Customer service oriented • Promotions/discounts • Integrated with latest technology/social media • Them: • Large/cumbersome/heavy • Expensive • Unattractive/unfashionable • Unreliable • Not up-to-date with current mobile devices • Offered online only • Require batteries • Unguaranteed quality/performance
FROM ALL OF US AT NEVERLOST GLOBAL GPS TECHNOLOGY INTEGRATION, & SOLUTIONS THANK YOU FOR YOUR CONSIDERATION!