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TEAM CHESTER: Amit Barry Chris Su Tiffany

Sony Corporation. TEAM CHESTER: Amit Barry Chris Su Tiffany. Click here to see video. Company & Industry Overview. Market segments Blu-ray vs HD DVD Complements. Strengths. Marketing and distribution Owning the format Movie studio support:. Challenges. Promotion

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TEAM CHESTER: Amit Barry Chris Su Tiffany

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  1. Sony Corporation TEAM CHESTER: Amit Barry Chris Su Tiffany

  2. Click here to see video

  3. Company & Industry Overview • Market segments • Blu-rayvsHD DVD • Complements

  4. Strengths • Marketing and distribution • Owning the format • Movie studio support:

  5. Challenges • Promotion • Staying on top • Studio support • Storage capacity

  6. Strategic Recommendations • Short-term • Bundling movies with Blu-ray players • Mid-term • Promote Blu-raybrand • Additional studio support • Long-term • Increase storage size

  7. Questions?

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