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RADIO CLYDE

RADIO CLYDE. Rajar q4 2012. RADIO CLYDE. Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information

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RADIO CLYDE

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  1. RADIO CLYDE Rajar q4 2012

  2. RADIO CLYDE • Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information • Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by • In terms of weekly Reach; Clyde 1 is the market leading radio station, in Glasgow and the West • Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company • Listeners to Radio Clyde are tuning-in on average for 8.3 hours across the week • 84% of Radio Clyde’s listeners, a massive 604,000, are classed as the main shopper in their household and therefore control the purse-strings Source: RAJAR 2012 Q4 based on the Clyde 1TSA Radio Clyde combined 1 and 2

  3. THE TRANSMISSION AREA N.B. Radio Clyde is made up of Clyde 1 and Clyde 2

  4. CLYDE 1 WEEKDAY SCHEDULE • Bowie at Breakfast 6am-10am • Knoxy 10am-2pm • Robin Galloway 2pm-6pm • Super Scoreboard 6pm-8pm • IN:Demand with Romeo 8pm-10pm • Late Night with Gina McKie 10pm-1am

  5. TOTAL RADIO CLYDE 722,000 Weekly Listeners • TOTAL CLYDE REACHES… • 350,000 ABC1 LISTENERS • 371,000 C2DE LISTENERS • 604,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR 2012 Q4 based on the Clyde1 TSA Radio Clyde is the combined figures of Clyde 1 & Clyde 2

  6. CLYDE 1 624,000 Weekly Listeners • CLYDE 1 REACHES… • 297,000 ABC1 LISTENERS • 327,000 C2DE LISTENERS • 519,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR 2012 Q4 based on the Clyde 1 TSA

  7. CLYDE 2 233,000 Weekly Listeners • TOTAL CLYDE REACHES… • 105,000 ABC1 LISTENERS • 128,000 C2DE LISTENERS • 207,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR 2012 Q4 based on the Clyde 1 TSA

  8. COMPETITORS WEEKLY REACH Source: RAJAR 2012 Q4 based on the Clyde 1 TSA Radio Clyde is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA

  9. COMMERCIAL MARKET SHARE CLYDE 1 TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING Source: RAJAR 2012 Q4 based on the Clyde 1 TSA Radio Clyde is the combined figures of Clyde 1 and 2 *some stations don not cover the whole of the TSA

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