1 / 20

Social Media for the Council for Disability Awareness September 16, 2009

Social Media for the Council for Disability Awareness September 16, 2009. Social Media Recommendations. What we’ll cover today. What we will cover today. A&K Social Media Recommendations Review Tracking Report How CDA should get involved — Platforms — What CDA will say

jeff
Download Presentation

Social Media for the Council for Disability Awareness September 16, 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media for the Council for Disability Awareness September 16, 2009

  2. Social Media Recommendations

  3. What we’ll cover today What we will cover today • A&K Social Media Recommendations • Review Tracking Report • How CDA should get involved • — Platforms • — What CDA will say • — What it will it look like • How to Measure Success

  4. What you asked us to do • Monitor Social Media Channels • Develop Look & Feel of CDA SM Channels • Provide Outline for Getting Started

  5. Twitter Monitoring

  6. Twitter Monitoring

  7. Twitter Monitoring

  8. Recommendations • Establish a presence for CDA in the social media space. • Open accounts for CDA on LinkedIn & Twitter • Create look and feel for both platforms • A&K to operate and monitor both platforms • Announce new venture: - banner on www.disabilitycanhappen.org - social media icons on www.disabilitycanhappen.org - CDA member company email - broker email • Build community (followers/members) • Drive traffic to Web site • Two tweets per week — eight per month • Release news on LinkedIn

  9. Twitter • Twitter is one of the best ways to create connections and relationships. CDA can build an audience over time consisting of consumers, workers, brokers and plan sponsors. • To build and maintain this channel, Adams & Knight will: • Create a branded skin and description that clearly identifies CDA and the individual submitting tweets • Assist with researching relevant industry topics to discuss in order to directly engage your followers • Develop two to three tweets each week to discuss topics such as five questions every worker should ask, personal stories, and financial security plans, as well as articles featuring CDA, excerpts from releases and surveys, the disability awareness quiz and the link to the PDQ tool

  10. Twitter

  11. Twitter Editorial Calendar • 5 questions every worker should ask • Employer Resources: Toolkit Items (6) • Personal Disability Quotient • Employer press release • Employee Wellness • Tips for Maintaining Wellness • Wellness Stats • CDA 1-2-3 Approach • Employee Assistance Programs • Disability Awareness Quiz • Life Stories • How can I reduce my chances • Chances of disability

  12. LinkedIn Monitoring Life Foundation Group Members

  13. LinkedIn LinkedIn will allow CDA to connect with a well established network of professionals including plan sponsors and brokers. • To best leverage this channel, Adams & Knight will: • Develop a group page that clearly defines CDA’s mission and invites relevant postings and discussion • Launch a new discussion allowing CDA group members to interact directly through opinion and relevant postings • Invite member company representatives to join group • Post monthly Web site updates, new and existing tools and CDA news

  14. Twitter

  15. Twitter

  16. Linked In Calendar • Webinar announcement • Employer press release • Claims Review press release • PDQ release • Life Stories • Recent Bylines

  17. Twitter

  18. What this will accomplish • Reach our goals: • Establish CDA presence in Social Media space • Create additional avenues to promote CDA Web site and tools • Extend reach of CDA’s activities and resources • Increase awareness of CDA, disability and disability related issues • Generate inbound links and traffic to CDA Web site and PDQ tool

  19. How we’ll measure success Social media campaigns do not lend themselves to the same metrics as traditional media. CDA should measure success based on the following criteria: Engagement - Significant discussion threads - Reviews - Posts Reach - Fans/Followers - Group members - Mentions Action - CDA Web stats - PDQ Google Analytics

  20. Social Media Additional topics for discussion: -Broker Webinar Review

More Related