1 / 12

Helping customers to better manage their energy

Helping customers to better manage their energy. Dermot Mulligan Marketing Controller, Bord Gáis Energy. Agenda. Energy market context Drivers of fuel poverty Our brand position BGE approach to help customers manage their energy BGE support for Energy Efficiency scheme s.

kalani
Download Presentation

Helping customers to better manage their energy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Helping customers to better manage their energy Dermot Mulligan Marketing Controller,BordGáis Energy

  2. Agenda • Energy market context • Drivers of fuel poverty • Our brand position • BGE approach to help customers manage their energy • BGE support for Energy Efficiency schemes

  3. Irish energy market Highly competitive switching market Energy market experiencing lots of change More choice & flexibility than ever before e.g. suppliers, offers & smart solutions Fuel poverty - a key issue How we try to help our vulnerable customers save money by listening, adapting & innovating

  4. Household income & household budget Drivers of fuel poverty Energy consumption Energy prices Drivers of fuel poverty

  5. Our brand & values Helpful & care Customer comes first Innovation based on their needs Two key pillars What we do as an energy supplier How we empower our customers to use less energy Helpful energy company

  6. Energy pricing You told us - price!! Committed to passing on savings where we can - overall reduction in energy bills over 3 years Developed highly competitive acquisition offers Cashback - when you need it most

  7. You also told us - Rewards Need to reward loyalty First energy company with Rewards program Focused on necessities & household budget - food and heat Given over €10 million back to customers

  8. Next steps in customer innovation Extend discounts to existing customers Free Boiler Service or free Hive (smart energy management solution) coupled with discounts off Gas & Electricity Committed to rewarding customer loyalty - keeping customer is important to us

  9. How we help you help yourself Use less - Hive gives control to customer • Control heating, hot water & electricity from your phone, laptop or tablet • Only use energy when you need it • Save up to €120 p.a. Be more efficient – boiler servicing • 55 engineers 70k services across Ireland • Save up to €150 p.a. Education • Energy saving tips & advice

  10. Energy efficient homes Working with local communities across Ireland to improve standard of living; major focus on vulnerable homeowners Energy efficiency upgrades include heating, insulation & lighting Free or limited cost for vulnerable home owners €2 million support for vulnerable home owners since 2016

  11. Energy efficiency support 2017 €600,000 funding deployed across Better Energy Community projects €800,000funding for home improvements for vulnerable home owners throughout inner city Cork 121properties received energy upgrades • Come and speak to our team if you are considering a project in your community

  12. Conclusion • Continuous conversation with customers • Live to our position & values – helpful & care • Innovative solutions for customers to control their energy Lower fuel bills for customers Innovative solutions & customer empowerment

More Related