IASPM Gijon June 28 2013

1. “Fish don't know water exists till beached “ (Marshall McLuhan)Documentation of music production, distribution and consumption in the age of streaming. IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

2. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • The Future (Till 2013: ” Popular Music as Prophesy: Composing the Future”) • Nopossessions • Nocountries • No religion IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

3. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • The Future (Till 2013: ” Popular Music as Prophesy: Composing the Future”) • Nopossessions • Nocountries • No religion • All the peopleliving for today IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

4. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. All the peopleliving for today IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

5. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • All the peopleliving for today • No digital sources IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

6. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • All the peopleliving for today • No digital sources • Nopastorhistory (apart from what is online) IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

7. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • All the peopleliving for today • No digital sources • Nopastorhistory (apart from what is online) • And the lifecircle of online resources is very short IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

8. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

9. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • Fine descriptions and understandings of what has happened IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

10. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • Fine descriptions and understandings of what has happened • But oftenno chances of checkingifshe is right… IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

11. “Fish don't know water exists till beached “ Documentation of music production, distribution and consumption in the age of streaming. • Fine descriptions and understandings of what has happened • But oftenno chances of checkingifshe is right… • Withoutgoodarchivingwewillonly have contemporaryunderstandings of what is happening/has happened. IASPM Gijon June 282013 Henrik Smith-Sivertsen The Royal Library Denmark

12. The project Has the digital music revolution beensaved?

13. The project Has the digital music revolution beensaved? My conclusion: NO!

14. The project Has the digital music revolution beensaved?

15. The digital music revolution

16. the global music industry continues to contract while shifting to digital Trade value, $ billions -46% Source: IFPI

17. the digital music experience has evolved to surpass analog DIGITAL ERA ANALOG ERA PHASE 3: Improving the analog experience PHASE 2: Replicating the analog experience Analog only PHASE 1: Fighting Digital

18. music has shifted more rapidly than other media Proportion of Industries’ global revenues from Digital Sales (2011) * In 2012, digital sales are expected to constitute ~47% of global music industry revenues Source: SME; IFPI

19. Social media and streaming:

20. Social media and streaming: • New distribution forms

21. Social media and streaming: • New distribution forms • New ways of communicating with the audience

22. Social media and streaming: • New distribution forms • New ways of communicating with the audience • New ways of being a musician (or perhaps a return to old ways of being a musician after the “Recording Artist Era”)

23. Social media and streaming: • New distribution forms • New ways of communicating with the audience • New ways of being a musician (or perhaps a return to old ways of being a musician after the “Recording Artist Era”) • Traditional gatekeepers (journalists, critics etc.) challenged

24. Project Description Sys BjerreDanish singer. Debut in 2008 Netarchive.dk Danish web archive. Started in 2005 Our project Describe Sys Bjerre using only Netarchive.dk

25. Joint venture between legal deposit libraries Limited access Nearly dark archive (15 ext. users/318 TB data) Our project is (almost) an external project

26. Sys Bjerre Initial Success ”Do It Yourself”-image Use of Social Media Hate Web Pages The ”Malene”-case

27. Relevant stuff online: • Articles and interviews • Videos (music, TV performances, interviews, live performances recorded by the audience) • Music streams (Spotify, Wimp etc., soundcloud, DR-dk/musik etc.) • Downloads (Itunes etc., illegal services – Torrentz.eu etc.) • Facebook • Myspace • Blogs • Fan groups • Hate groups • Cover versions (amateur covers, answer songs, parodies, attacks) • Music Charts

30. Initial Success + Webcrawling ensures that popular pages are found and harvested ... - but former MySpace profiles are lost due to lack of search

31. “Do It Yourself”-image + Newspapers webpages are extensively harvested ... - ... but navigation depends on the present Internet for discovery

32. Use of Social Media + Harvested from outside Danish TLD - Gaps in comments ruins chronology

33. Hate Web Pages + Harvested ? - Depend on online Facebookfor discovery

34. Youtube + Harvested -But no musicOnly first screen comments(of 3783)

35. Fragmentation

36. A lot of text – but no music

37. Streaming

38. Missing Parts

39. Navigating the archive

40. How has the project affected Netarchive.dk’s activities? • The Royal Library apply for a research project addressing how to find web pages outside .dk to be archived in the Danish Netarchive • The Royal Library has added curator staff with technical skills to enable a more experimental approach in the harvesting process • Still strong focus on adding free text search as an important service to Netarchive.dk • The broad harvesting team have more focus on archiving, QA and accessing issues related to social media web pages • Tools for bulk harvesting of Youtube-videos developed • A general change in approach towards allowing alternative harvesting methods

41. The problem

42. The problem Archive of ContemporaryMusic, New York

43. The problem Archive of ContemporaryMusic, New Yorkonlyphysical…

44. The problem Legal Deposits

45. The conclusion?

46. The conclusion? Weare in deeptrouble

47. The conclusion? Weare in deeptrouble But we have saved more than most

48. The conclusion? Weare in deeptrouble But we have saved more than most So we all are in deeptrouble

49. The conclusion? Weare in deeptrouble But we have saved more than most So we all are in deeptrouble So please support (and challenge) yourlibrarians

50. The future?