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An Exclusive Sale and Marketing Plan

An Exclusive Sale and Marketing Plan. For Mr. & Mrs. John Doe Prepared by: Susy Smith, GRI. My Goal. To sell your home At maximum price, in minimum time With as little inconvenience to you as possible. About Me. . Resident of the area for ____years

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An Exclusive Sale and Marketing Plan

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  1. An Exclusive Sale and Marketing Plan For Mr. & Mrs. John Doe Prepared by: Susy Smith, GRI

  2. My Goal • To sell your home • At maximum price, • in minimum time • With as little inconvenience to you as possible

  3. About Me . Resident of the area for ____years • Personal data here (married, grandma, etc.) • Moved here from town and city. • Before moving into real estate I ………… • I love what I do and my customers (or former employer if new) would tell you that I am easy to work with, I keep my promises, and am absolutely dependable.

  4. Alex MacWilliam-Realtors • Family owned and operated since 1949 • Two offices • 60 agents

  5. Target Market The probable market for your home is: • A young couple getting started • A retired couple • A growing family • An empty nester • An investor • A single person

  6. Comparative Market Analysis • The CMA • Homes sold • Homes now on the market • Homes that were listed and expired • Let’s take a look at the CMA

  7. The Net Sheet • I am going to show you what we call a “net sheet”. A net sheet lists all expenses and mortgage balances, taxes to be prorated, the success fee and other related expenses. • Based on what we have mutually agreed your home should be listed for and what the market tells us it should sell for, you should walk away from the closing table with about $__________________.

  8. The Market • A total of ______ homes in your price range sold through MLS last year, representing ____ % of all homes sold. • This year ______ homes in your price range have sold, representing _____ % of homes sold in your price range. • ____ % of all homes sold in your price range sell in _____days. • At the present time there are ____ listed that would be competitive to yours. • ____ homes priced from $ _____ to $ _____ expired the last six months. • In other words, your home at the price you established should sell within _____days within _____% of the listed price.

  9. Prospecting Plan • Objective: Based on what the market is telling us, the goal is to sell your home within ____ days within ____ % of the listed sales price. • The marketing plan to accomplish this includes the following actions: • Input into the local Multiple Listing System within 48 hours. • Place “For Sale” sign in front yard (if permissible) with 48 hours. • Invite my broker network to caravan the home. • Email my list of prospects who are looking for homes in this price range.. • Send ------ Just Listed cards to your neighbors within___ days. • Place your home into our office advertising schedule. • Follow up with co brokers who bring prospects to your home.________________________________________

  10. Merchandise PlanEverything done in and around your home to make the person like and feel good about the home. • Together we will develop a merchandise plan. • Painting • Carpet • Lawn • Closets • Clutter

  11. Sales Plan – Eyeball negotiating, selling and closing • Negotiating with buyer or buyers agent • Presenting offers and counter offers • Overcoming objections • Clarifying offers

  12. Marketing Table

  13. Overpricing • The brokerage community will know its overpriced and not show it. • Brokers may show it to build value in their own lower priced listings.

  14. Listing Agreement • Our listing agreement is for six months • My Broker signs it and returns a copy to you

  15. Offer and Counter Offer • Co-broker presents offer to me. I do not recommend verbal offers. • I review it and bring it to you. You accept or make a counter offer. I will not bring you offers from buyers who have not been pre-qualified for a mortgage. • I will assist in all negotiations. • I will follow through on all details until the closing is completed.

  16. My Promise To You • I will keep you apprised on changes in the market.. • I will assist in all negotiations to obtain the highest possible price for your home. • I will give you good suggestions to help make your home more saleable • Within ___ hours I will have a picture of your home and its details in available for access to ___________ real estate agents. • Within ___ hours I will have our company For “Sale Sign in your yard. • Within ___ hours I will mail _____ Just Listed Postcards to your neighbors • Within ___ hours I will have your home placed in our company advertising. • Within ___ hours I will have a lockbox on your door. • Within ___ hours your home will be listed on our internet marketing system. • Within ___ your home will be exposed nationally and internationally through the National • Association of Realtors marketing system. • I will insist that every prospect brought through your home be accompanied by a real estate agent. • I will assist in every phase of the transaction through financial closing. • I will give you feedback from all showings . • I will communicate with you as often as you like in the manner you prefer. • I will always treat you with courtesy and respect.

  17. Thank you...

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