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The McCrossin Technique Status Report

This report details the successful implementation of strategies to boost website traffic, conversion rates, and customer acquisition using tools and expertise. The report showcases a 48% increase in traffic, a lead conversion rate of 4.5%, and 18 new customers within 5 months.

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The McCrossin Technique Status Report

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  1. The McCrossin Technique Status Report By Marketing Monsoon • 03.29.2018

  2. My primary contribution is the strategy, tools and expertise to produce business from your website.

  3. What I’ve been doing: • Defined sales process, set up CRM and pipeline • Created five conversion paths - including the complex online assessment (made results available to practitioners) • Strategize and makes changes to optimize the website for traffic and conversion • Manage the tools sales and marketing

  4. Results In 5 months • Traffic increased 48% • Lead conversion rate: 4.5% (Industry standard: 0.5% - 1%) • Customer conversion rate: 4.5% • 415 total new contacts • 202 Sales qualified leads • 18 customers

  5. Three Opportunities / Levers • Increase Traffic / Visitors • Blogging • Social Media • Email marketing

  6. Three Opportunities / Levers • Increase the conversions on the website - Convert them to: • Leads - multiple opportunities to download a pdf • Sales qualified leads - Complete a form requesting contact / appointment • Opportunities - Enter the sales process , assessment, phone calls /

  7. Three Opportunities / Levers • Increase conversions to customers (sales process) • Customers • Improve the sales process

  8. Traffic • Conversions to Leads • More leads to customers What are your goals?For more revenue, let’s strategize how to increase:

  9. How Inbound Marketing Works Leads (5% conversion from traffic) • 400 leads / month (calls to clinic and opt-ins from website) Leads (5% conversion from traffic) • 400 leads / month (calls to clinic and opt-ins from website)

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