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Nike, Inc.

Nike, Inc. Sylmarie Nunez-Luna – Cis 1055 Section 7 October 4, 2010. The History Behind the Name. The origin of the company’s name comes from the winged goddess of victory according to Greek mythology—Nike.

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Nike, Inc.

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  1. Nike, Inc. Sylmarie Nunez-Luna – Cis 1055 Section 7 October 4, 2010

  2. The History Behind the Name • The origin of the company’s name comes from the winged goddess of victory according to Greek mythology—Nike. • The notorious “swoosh” symbol represents the spirit of the winged goddess of victory. • The swoosh was first used in 1971 and the first shoe to show off this new design was the soccer shoe named after its company name, “Nike.” SylmarieNunez-Luna Cis 1055 Section 7

  3. Brief History • Nike has grown to be the world's largest marketer of athletic footwear and apparel. • The concept behind the famous shoe company was to create a good running shoe for the average American. • Track athlete, Philip Knight and his coach, Bill Bowerman, founded the company in 1964 as Blue Ribbon Sports. Sylmarie Nunez-Luna Cis 1055 Section 7

  4. Brief History • In 1978, the company’s former name, Nike, was finally born. • Originally, the company functioned as a distributor for Onitsuka Tiger, a Japanese shoemaker, making most of its sales at track meets out of Philip Knight’s car. • By 1980, the company obtained a market share of 50% in the U.S athletic shoe market. Sylmarie Nunez-Luna Cis 1055 Section 7

  5. Nike, inc. common stock – 2 years Sylmarie Nunez-Luna Cis 1055 Section 7

  6. Products • Nike manufactures a diverse range of products such as, shoes, jerseys, shorts, etc. • Latest additions: Nike 6.0, Nike NYX, and Nike SB shoes—for skateboarding. • Air Zoom Yorker—cricket shoes • Air Jordan XX3, a high performance basketball shoe • 2010 Nike Pro Combat jersey collection Sylmarie Nunez-Luna Cis 1055 Section 7

  7. Competitors Sylmarie Nunez-Luna Cis 1055 Section 7

  8. Click for next slide! Sylmarie Nunez-Luna Cis 1055 Section 7

  9. Top Executives Sylmarie Nunez-Luna Cis 1055 Section 7

  10. Company slogan • It was created by agency co-founder Dan Wieden. • Advertising Age selected it as one of the top five as slogans of the 20thcentury. • The first “Just Do It” advertisement made its first official appearance on July 1st, 1988. Sylmarie Nunez-Luna Cis 1055 Section 7

  11. Click to go back to previous slide! SylmarieNunez-Luna Cis 1055 Section 7

  12. For more information… • Please visit the official Nike website at www.nikebiz.com • For all your future purchasing needs, visit www.nike.com Sylmarie Nunez-Luna Cis 1055 Section 7

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