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LIFE BEYOND PRINT

LIFE BEYOND PRINT. Newspaper journalists’ digital appetite By Vickey Williams, Stacy Lynch Bob LeBailly. The study basics Media Management Centre: NWU 144 newsrooms (3, 800 journalists, P & D) 79 participant newsrooms English language dailies (10, 000 circulation)

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LIFE BEYOND PRINT

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  1. LIFE BEYOND PRINT Newspaper journalists’ digital appetite By Vickey Williams, Stacy Lynch Bob LeBailly

  2. The study basics • Media Management Centre: NWU • 144 newsrooms (3, 800 journalists, P & D) • 79 participant newsrooms • English language dailies (10, 000 circulation) • Goal: Capture opinions of newsroom employees at all levels, on the shift from print only to multi-media responsibilities-desire for digital change.

  3. Journalists’ profiles • Digital appetite as a guide • Digitals • Youngest, believe the digital transformation is taking too long in their newsroom. • Major Shift • Would like to devote five times their current effort to online. Deeply engaged personally but not at work • Moderately More • Want a roughly equal split. Tested both. • The Status Quo • Expect little disruption. Sufficient with current efforts • Turn Back the Clock • Prefer print. Just wishes it would all go away • Leaders • Print-focused but want to shift to online. Open to change and optimistic

  4. What drives digital appetite? • Personal Internet use • Online customer knowledge • Personality: Openness to change at work • Digital training • Personality: Work and career proactivity • Job satisfaction (77%) • Likelihood to remain in the news business • Online desire in the newsroom is not determined by age, years of journalism experience, or proximity to retirement.

  5. Benchmark convergence with ‘newsroom check-up’ Describe the convergence and integration level of an editorial operation. A quick and easy way to identify where you are and in what areas you need improvement. Developed by Dietmar Schantin, WAN-IFRA

  6. Google • FORTUNE’s 100 best companies to work for • Passionate about their lives as they are about theirwork • Competitive salary, bonus and equity components • First-class dining facilities, gyms, laundry rooms, massage rooms, haircuts, carwashes, dry cleaning • Financial and legal assistance in the adoption of a child, on-site doctor • Fun and inspiring workspace • Goal-strip away everything that gets in our employees’ way • Bloodline: “Innovation” http://news.bbc.co.uk/2/hi/technology/7292600.stm

  7. Challenge for newsroom leaders • Journalists’ passion for the mission is there, but they need basic tools for reinvention and more engaged leadership • Training: smooth digital transition • As employees become more knowledgeable about online users, the desire to work online grows • Bridge major gaps between how leaders think they are doing and how staff view them • Deal with information hold-up • Encourage all employees to use downtime to edit video, tweet, upload mobile photos to FB to keep current in online trends • Embrace the digital world in reality- resources

  8. “For several years we have heard that it is the journalists’ resistance to change that was holding newspapers back… this study shows that they are ready, and some are even impatient, for change...It is time for leaders to act,” MMC executive director Michael P. Smith.

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