1 / 14

The Digital Newscast

The Digital Newscast. Digital Convergence: Allen Henry Christa Lamendola Angela Reighard. Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allows viewers to personalize and customize their news experience. The Problem. The Problem. WCPO & E.W. Scripps.

manjit
Download Presentation

The Digital Newscast

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Digital Newscast Digital Convergence: Allen Henry Christa Lamendola Angela Reighard

  2. Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allowsviewers to personalize and customize their news experience

  3. The Problem

  4. The Problem

  5. WCPO & E.W. Scripps Cincinnati Market Serves 2.2 million viewers Flagship station for E.W. Scripps Company

  6. 4 P.M. Newscast Solution

  7. Newsroom Circle Segment

  8. Underrepresented Audiences 136,000 people

  9. WCPO App

  10. “On Your Time” Cost: $0

  11. Costs for Newscast: $34,000(utilizing existing talent) $62,000 (hiring new talent) • Costs Broken Down: • Talent- $0.00- $28,000 • Cameras- $8,000- $10,000 • Marketing- $25,000

  12. Revenue

  13. On Your Side… On Your Time!

More Related