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Where Do You Want to Work Today Get Empowered with the Consumerization of IT David Tesar Microsoft IT Pro Evangelist

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Where Do You Want to Work Today Get Empowered with the Consumerization of IT David Tesar Microsoft IT Pro Evangelist

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    11. Consumerization of IT Risk and Reward Videos: http://www.microsoft.com/consumerization http://www.youtube.com/watch?v=RzJwaEiAays http://www.zdnet.com/blog/btl/cisco-gen-y-study-mobile-devices-valued-more-than-higher-salaries/62246?tag=content;siu-container 40 percent of college students and 45 percent of young employees would accept a lower-paying job if it had more flexibility on device choice, social media access, and mobility than a higher-paying job with less flexibility. 64 percent of college students would ask about social media usage policies during job interviews, and one in four overall (24 percent) said it will be a key factor in determining whether or not to accept an offer. 41 percent of young professionals said their companies marketed a flexible device and social media policy to recruit and attract them. More than half of college students globally (56 percent) replied that if they encountered a company that banned access to social media, they would either not accept the job offer or would join and find a way to get around it anyway. 29 percent of college students believe that once they begin working, it will be their right –- not just a privilege –- to be able to work remotely with a flexible schedule. http://www.zdnet.com/blog/btl/cisco-gen-y-study-mobile-devices-valued-more-than-higher-salaries/62246?tag=content;siu-container 40 percent of college students and 45 percent of young employees would accept a lower-paying job if it had more flexibility on device choice, social media access, and mobility than a higher-paying job with less flexibility. 64 percent of college students would ask about social media usage policies during job interviews, and one in four overall (24 percent) said it will be a key factor in determining whether or not to accept an offer. 41 percent of young professionals said their companies marketed a flexible device and social media policy to recruit and attract them. More than half of college students globally (56 percent) replied that if they encountered a company that banned access to social media, they would either not accept the job offer or would join and find a way to get around it anyway. 29 percent of college students believe that once they begin working, it will be their right –- not just a privilege –- to be able to work remotely with a flexible schedule.

    12. Microsoft Started Consumerization… NOTE: THIS SLIDE TRANSITIONS AUTOMATICALLY TO THE NEXT SLIDE   Timing: 1 minute   Key Points: Microsoft began with a focus on both consumer and business needs, with the lofty goal of putting a computer on every desktop and in every home.   Script: As we look to the future of technology in business—one that without a doubt will be transformed by consumer-driven innovations and evolutions—it seems fitting to reflect a little on where we started. Microsoft began with the lofty goal of putting a computer on every desktop and in every home. This vision was a fantasy to most people at the time, when you couldn’t even go down to the store to buy a PC. And yet today, most people would agree that we’re practically there. In many ways, you could say that Microsoft started consumerization, with the goal of putting computing power into the hands of everyday people—not just the IT geeks. But embracing Consumerization is not easy for companies and it represents some key challenges (Segway to the next slide). NOTE: THIS SLIDE TRANSITIONS AUTOMATICALLY TO THE NEXT SLIDE   Timing: 1 minute   Key Points: Microsoft began with a focus on both consumer and business needs, with the lofty goal of putting a computer on every desktop and in every home.   Script: As we look to the future of technology in business—one that without a doubt will be transformed by consumer-driven innovations and evolutions—it seems fitting to reflect a little on where we started. Microsoft began with the lofty goal of putting a computer on every desktop and in every home. This vision was a fantasy to most people at the time, when you couldn’t even go down to the store to buy a PC. And yet today, most people would agree that we’re practically there. In many ways, you could say that Microsoft started consumerization, with the goal of putting computing power into the hands of everyday people—not just the IT geeks. But embracing Consumerization is not easy for companies and it represents some key challenges (Segway to the next slide).

    13. Embracing the Consumerization of IT We Have Four Pillars to Our Strategy Timing: 5 minutes   Key Points: Technology is playing an increasingly important role in people’s personal lives, and these consumer technology experiences are spilling over into their professional lives: People expect to be able to use the same technology at work as they use at home. The enterprise can realize a number of benefits from the consumerization of IT trend with the right approach. The key is to strike a balance between user expectations and enterprise requirements for security, privacy, control, and compliance. There are four key areas where Microsoft can help you to embrace and make the most of the consumerization trend: Windows-based devices; Security and management; Productivity; Application development.   Script: As technology plays an increasingly important role in people’s personal lives, it is having a profound effect on their expectations for and use of technology in their work lives. People have access to powerful and affordable PCs and laptops, they are using mobile devices more and more, they expect “always on” connectivity, and they’re connecting with each other in new ways using social networks. Ultimately, they have more choice, more options, and more flexibility in the technology they use every day, and as that technology spills over into their professional lives, the line between personal and professional is blurring. People want to be able to choose what technology they use at work, and they increasingly want to use that same technology in all aspects of their lives, not just at work. In fact, according to a study by Unisys (conducted by IDC), a full 95 percent of information workers use at least one self-purchased device at work. The study also found that information workers “report using an average of four consumer devices and multiple third-party applications, such as social networking sites, in the course of their day.” Somewhat worryingly, the Unisys-IDC study further revealed a discrepancy between what technology employees report using at work and what their employers believe they are using: for example, “69 percent of [information workers] say they can access non-work-related websites, while only 44 percent of their employers report this to be the case.” For IT, it’s about striking a balance between user expectations and enterprise requirements. Consumer technology without a doubt poses some risks to the business—such as to security, privacy, and compliance. However, there are also many benefits to the consumerization of IT trend that businesses can capitalize on with the right approach. People love their consumer technology because it makes it easier for them to connect with each other, access and share information, and collaborate. Those same benefits are there for the taking for businesses. To achieve the right balance—to minimize the risks and maximize the benefits—in some cases could mean embracing certain consumer technologies into the workplace and in others it could mean providing enterprise alternatives that will keep both users and regulators happy. I’d like to break today’s discussion down into four areas where Microsoft can help you make the most of the consumerization trend: Windows-based devices. As the devices continue to evolve and change so does the way that individuals interact with those devices. New scenarios are created at home and at work. The challenge for IT is to have the flexibility to evolve their scenarios to meet the needs of the way people interact with devices without compromising control and security. With a diverse range of devices based on the Windows platform, you can meet your enterprise requirements while delivering an experience that your people will love. Security and management. Our philosophy for our security and management platform is to help you manage this proliferation of devices with a single pane of glass, whether from management tools in your own infrastructure or from cloud services. Today we’ll look at the investments that we’re making to expand our management capabilities beyond Windows to the other platforms in use in your business to help you protect your enterprise. Productivity. We’re continually evolving our productivity platform to deliver the kinds of experiences that people want and to make it easier and more fun to work and collaborate from any location, on any device. The success of Microsoft® Office 2010 speaks for itself: it is the fastest-selling version of Office ever. Nearly 50 million people worldwide now use Office Web Apps. With the system of Office 2010 server products and cloud-based Office 365, we’re providing the best productivity experience on Windows and a best-in-class productivity experience on other devices, enabling the kind of social and connected experiences that people want based on their consumer experiences while delivering the security and privacy that you require in the enterprise. Application development. Application development is as important as ever. And as the industry moves to address this with next-generation applications, we are investing in tools that will simplify and enrich the developer experience within their familiar development environment.   Additional Information: “Unisys Consumerization of IT Benchmark Study: Summary Survey Results,” Unisys, 2010, http://www.unisys.com/unisys/ri/pub/bl/detail.jsp?id=1120000970004010071 “A history of Windows,” http://windows.microsoft.com/en-US/windows/history “IDC Forecasts Worldwide Smartphone Market to Grow by Nearly 50% in 2011,” IDC, March 29, 2011, http://www.idc.com/getdoc.jsp?containerId=prUS22762811 “Office 2010: A record-breaking first year,” Office Blogs, June 15, 2011, http://blogs.office.com/b/office-exec/archive/2011/06/15/office-2010-record-breaking-first-year.aspx Timing: 5 minutes   Key Points: Technology is playing an increasingly important role in people’s personal lives, and these consumer technology experiences are spilling over into their professional lives: People expect to be able to use the same technology at work as they use at home. The enterprise can realize a number of benefits from the consumerization of IT trend with the right approach. The key is to strike a balance between user expectations and enterprise requirements for security, privacy, control, and compliance. There are four key areas where Microsoft can help you to embrace and make the most of the consumerization trend: Windows-based devices; Security and management; Productivity; Application development.   Script: As technology plays an increasingly important role in people’s personal lives, it is having a profound effect on their expectations for and use of technology in their work lives. People have access to powerful and affordable PCs and laptops, they are using mobile devices more and more, they expect “always on” connectivity, and they’re connecting with each other in new ways using social networks. Ultimately, they have more choice, more options, and more flexibility in the technology they use every day, and as that technology spills over into their professional lives, the line between personal and professional is blurring. People want to be able to choose what technology they use at work, and they increasingly want to use that same technology in all aspects of their lives, not just at work. In fact, according to a study by Unisys (conducted by IDC), a full 95 percent of information workers use at least one self-purchased device at work. The study also found that information workers “report using an average of four consumer devices and multiple third-party applications, such as social networking sites, in the course of their day.” Somewhat worryingly, the Unisys-IDC study further revealed a discrepancy between what technology employees report using at work and what their employers believe they are using: for example, “69 percent of [information workers] say they can access non-work-related websites, while only 44 percent of their employers report this to be the case.” For IT, it’s about striking a balance between user expectations and enterprise requirements. Consumer technology without a doubt poses some risks to the business—such as to security, privacy, and compliance. However, there are also many benefits to the consumerization of IT trend that businesses can capitalize on with the right approach. People love their consumer technology because it makes it easier for them to connect with each other, access and share information, and collaborate. Those same benefits are there for the taking for businesses. To achieve the right balance—to minimize the risks and maximize the benefits—in some cases could mean embracing certain consumer technologies into the workplace and in others it could mean providing enterprise alternatives that will keep both users and regulators happy. I’d like to break today’s discussion down into four areas where Microsoft can help you make the most of the consumerization trend: Windows-based devices. As the devices continue to evolve and change so does the way that individuals interact with those devices. New scenarios are created at home and at work. The challenge for IT is to have the flexibility to evolve their scenarios to meet the needs of the way people interact with devices without compromising control and security. With a diverse range of devices based on the Windows platform, you can meet your enterprise requirements while delivering an experience that your people will love. Security and management. Our philosophy for our security and management platform is to help you manage this proliferation of devices with a single pane of glass, whether from management tools in your own infrastructure or from cloud services. Today we’ll look at the investments that we’re making to expand our management capabilities beyond Windows to the other platforms in use in your business to help you protect your enterprise. Productivity. We’re continually evolving our productivity platform to deliver the kinds of experiences that people want and to make it easier and more fun to work and collaborate from any location, on any device. The success of Microsoft® Office 2010 speaks for itself: it is the fastest-selling version of Office ever. Nearly 50 million people worldwide now use Office Web Apps. With the system of Office 2010 server products and cloud-based Office 365, we’re providing the best productivity experience on Windows and a best-in-class productivity experience on other devices, enabling the kind of social and connected experiences that people want based on their consumer experiences while delivering the security and privacy that you require in the enterprise. Application development. Application development is as important as ever. And as the industry moves to address this with next-generation applications, we are investing in tools that will simplify and enrich the developer experience within their familiar development environment.   Additional Information: “Unisys Consumerization of IT Benchmark Study: Summary Survey Results,” Unisys, 2010, http://www.unisys.com/unisys/ri/pub/bl/detail.jsp?id=1120000970004010071 “A history of Windows,” http://windows.microsoft.com/en-US/windows/history “IDC Forecasts Worldwide Smartphone Market to Grow by Nearly 50% in 2011,” IDC, March 29, 2011, http://www.idc.com/getdoc.jsp?containerId=prUS22762811 “Office 2010: A record-breaking first year,” Office Blogs, June 15, 2011, http://blogs.office.com/b/office-exec/archive/2011/06/15/office-2010-record-breaking-first-year.aspx

    14. Windows-Based Devices Personalized Experiences 30% of PCs globally running Windows 7 Migration started at 88% of business customers Nearly 450 million licenses sold Support of 8.6 million developers Fastest selling operating system in history 94% customer satisfaction Timing: 3 minutes   Key Points: Windows 7 is our most successful client operating system ever and customer satisfaction is extremely high (94 percent), reflecting the desire of consumers to use it. The Featured PC List program can help enterprises identify best-in-class Windows 7–based devices for their requirements. The wide range of Windows-based devices supports the more flexible workstyle in demand by today’s employees. Users can have a consistent experience across devices, no matter where they are working.   Presenter Guidance: Statistics presented in this script were the latest available as of September 2011.   Script: The success of Windows 7 is evidence of its huge popularity among consumers and businesses alike. I mentioned earlier that Windows 7 is the fastest-selling operating system in history. We’ve sold nearly 450 million licenses (7 copies every second since launch), and according to Net Applications, it now runs on more than 30 percent of all PCs globally. With that level of adoption, it’s no surprise that our customers love the Windows 7 experience. In fact, it has a 94 percent customer satisfaction rating. Although a huge portion of that success has been with consumers and new PC sales, 88 percent of businesses have started their migrations: among the many benefits that those businesses should realize from the upgrade is employee satisfaction, as they will deliver the same kind of computing environment so popular at home. Windows 7 as a development platform is supported by 8.6 million developers. According to Forrester, “the .NET platform is more widely used than any other platform among enterprises and [small and medium-size businesses (SMBs)] alike.” We expect it to continue to be the development platform of choice for enterprise developers. As mentioned earlier, behind the success of Windows 7 is a diverse range of devices to meet different user needs. While this diversity is great, we’ve heard feedback from our customers that it can make it challenging to identify the best device to use in different situations. In response to this feedback, we’ve worked with our original equipment manufacturer (OEM) account teams to put together a monthly Featured PC List that highlights a wide range of great hardware currently available from our top OEM partners; the featured PCs represent best-in-class options across a number of dimensions including strong performance, great value, and beautiful design. For commercial PCs, the list has five different use categories: balanced, companion, mobile productivity, performance, and specialized. The range of available Windows-based device options directly supports users’ expectations for a more flexible workstyle. Ubiquitous connectivity and highly portable devices mean that mobile work is an increasingly legitimate option for many employees. In fact, in a recent survey conducted by Cisco, three of every five employees said that they felt they don’t need to be in the office to be productive. How important is it to support workplace flexibility? Two-thirds of respondents indicated that they would take a lower-paying job if it offered them more flexibility. In many cases, supporting a flexible workstyle means supporting device flexibility as well, so that mobile workers can: Work while on the road with full access to files, sites, apps, and people over the Internet. Use corporate applications from their smartphone wherever they have a mobile connection. Work on projects or check email from their own device at home, whether their own PC or slate. With Windows-based devices, users can get a consistent and personalized experience regardless of what device they are using, and where. When users are working on a corporate-managed device that meets IT policies, you can enable them to access their personalized Windows desktop and their own files with roaming profiles and offline file capabilities. And when they are working on an unmanaged device, such as a home PC, you can provide access to virtualized corporate applications without storing sensitive corporate data on the device.   Additional Information: .NET development platform statistics: “The State of Application Development in Enterprises and SMBs,” Forrester Research, Inc., April 11, 2011, http://www.forrester.com/rb/Research/state_of_application_development_in_enterprises_and/q/id/58519/t/2 Featured PCs program: http://sharepoint/sites/oemdemo/SitePages/Home.aspx?RootFolder=%2Fsites%2Foemdemo%2FShared%20Documents%2FFeatured%20PC%20List&FolderCTID=0x012000178276D43B81974ABA40E04518F79147&View=%7b93476E9F-3049-4A2A-8253-083AA0F61F8D%7d “Connected World Report: Part 3, Data Center,” Cisco, December 2010, http://newsroom.cisco.com/dlls/2010/ekits/Cisco_Connected_World_Report_PartIII.pdf Timing: 3 minutes   Key Points: Windows 7 is our most successful client operating system ever and customer satisfaction is extremely high (94 percent), reflecting the desire of consumers to use it. The Featured PC List program can help enterprises identify best-in-class Windows 7–based devices for their requirements. The wide range of Windows-based devices supports the more flexible workstyle in demand by today’s employees. Users can have a consistent experience across devices, no matter where they are working.   Presenter Guidance: Statistics presented in this script were the latest available as of September 2011.   Script: The success of Windows 7 is evidence of its huge popularity among consumers and businesses alike. I mentioned earlier that Windows 7 is the fastest-selling operating system in history. We’ve sold nearly 450 million licenses (7 copies every second since launch), and according to Net Applications, it now runs on more than 30 percent of all PCs globally. With that level of adoption, it’s no surprise that our customers love the Windows 7 experience. In fact, it has a 94 percent customer satisfaction rating. Although a huge portion of that success has been with consumers and new PC sales, 88 percent of businesses have started their migrations: among the many benefits that those businesses should realize from the upgrade is employee satisfaction, as they will deliver the same kind of computing environment so popular at home. Windows 7 as a development platform is supported by 8.6 million developers. According to Forrester, “the .NET platform is more widely used than any other platform among enterprises and [small and medium-size businesses (SMBs)] alike.” We expect it to continue to be the development platform of choice for enterprise developers. As mentioned earlier, behind the success of Windows 7 is a diverse range of devices to meet different user needs. While this diversity is great, we’ve heard feedback from our customers that it can make it challenging to identify the best device to use in different situations. In response to this feedback, we’ve worked with our original equipment manufacturer (OEM) account teams to put together a monthly Featured PC List that highlights a wide range of great hardware currently available from our top OEM partners; the featured PCs represent best-in-class options across a number of dimensions including strong performance, great value, and beautiful design. For commercial PCs, the list has five different use categories: balanced, companion, mobile productivity, performance, and specialized. The range of available Windows-based device options directly supports users’ expectations for a more flexible workstyle. Ubiquitous connectivity and highly portable devices mean that mobile work is an increasingly legitimate option for many employees. In fact, in a recent survey conducted by Cisco, three of every five employees said that they felt they don’t need to be in the office to be productive. How important is it to support workplace flexibility? Two-thirds of respondents indicated that they would take a lower-paying job if it offered them more flexibility. In many cases, supporting a flexible workstyle means supporting device flexibility as well, so that mobile workers can: Work while on the road with full access to files, sites, apps, and people over the Internet. Use corporate applications from their smartphone wherever they have a mobile connection. Work on projects or check email from their own device at home, whether their own PC or slate. With Windows-based devices, users can get a consistent and personalized experience regardless of what device they are using, and where. When users are working on a corporate-managed device that meets IT policies, you can enable them to access their personalized Windows desktop and their own files with roaming profiles and offline file capabilities. And when they are working on an unmanaged device, such as a home PC, you can provide access to virtualized corporate applications without storing sensitive corporate data on the device.   Additional Information: .NET development platform statistics: “The State of Application Development in Enterprises and SMBs,” Forrester Research, Inc., April 11, 2011, http://www.forrester.com/rb/Research/state_of_application_development_in_enterprises_and/q/id/58519/t/2 Featured PCs program: http://sharepoint/sites/oemdemo/SitePages/Home.aspx?RootFolder=%2Fsites%2Foemdemo%2FShared%20Documents%2FFeatured%20PC%20List&FolderCTID=0x012000178276D43B81974ABA40E04518F79147&View=%7b93476E9F-3049-4A2A-8253-083AA0F61F8D%7d “Connected World Report: Part 3, Data Center,” Cisco, December 2010, http://newsroom.cisco.com/dlls/2010/ekits/Cisco_Connected_World_Report_PartIII.pdf

    15. Windows 7 Slates for the Enterprise Timing: 5 minutes   Key Points: Slates are surging in popularity with both consumers and in the enterprise. Windows 7 slates provide a range of options to meet different business requirements while providing a familiar platform. They can run the same applications and provide the same security and management features already in use on PCs in the enterprise. Some Windows 7 slates are also developed to meet the specific needs of different industries. Script: Slates are an interesting and attractive option that are growing in popularity for many businesses. As you think about your options with this form factor there are several key benefits of Windows-based slates that are important to keep in mind: One of the benefits of Windows-based slates is that they use the same platform as the PCs in your organization. This means that they provide a familiar experience for IT and end users alike, minimizing training requirements. This also means that you can use the same applications and security and management features that you’re already using on your PCs. Windows-based slates come in a range of models, so you can choose the make and model that best suits your specific requirements. The images on the slide show a few examples, including several business-key options like touch and pen input, smart card reader support and fingerprint readers. Our OEM Partners including Fujitsu, Samsung, Asus and HP and many others have an array of options here as you can see. To that point, there’s likely a Window 7 slates developed to meet the specific requirements of your industry. For example, for a slate to be used in some hospital settings, it needs to be waterproof so that it can be immersed in disinfectant liquid periodically. If a doctor is using the slate to digitally sign prescriptions, it needs to have an intelligent touch display that will instantly switch to pen input when the pen is being used (to prevent the touch screen responding when they rest their palm on the slate to sign their name). Furthermore, to comply with Health Insurance Portability and Accountability Act (HIPAA) requirements, touch-based devices in hospitals must be able to have the capacitive touch input switched off; consider the implications, for example, if a touch-enabled device is connected to drug-dispensing equipment and someone accidentally presses the screen and dispenses the wrong dosage.   Additional Information: Fujitsu Stylistic Q550: http://www.fujitsu.com/global/news/pr/archives/month/2011/20110224-01.html Samsung Series 7 slate: http://www.samsung.com/us/news/newsRead.do?news_seq=19916&page=1&gltype=localnews Asus Eee: http://promos.asus.com/US/ASUS_EeeSlate/index.htm, http://www.asus.com/Eee/Eee_Pad/Eee_Slate_EP121 HP TouchSmart tm2: http://www.hp.com/united-states/campaigns/touchsmart/index.html#/TouchSmart-Tm2 HP EliteBook 2740p: http://h10010.www1.hp.com/wwpc/us/en/sm/WF05a/321957-321957-64295-3740645-3955549-4145567.html Fujitsu Stylistic Q550. The Fujitsu Stylistic Q550 is a truly enterprise-grade slate. It has a Trusted Platform Module (TPM) chip that enables robust security, including the use of BitLocker Drive Encryption. The device includes both a smart card reader and supports DirectAccess, to simplify connections to your corporate network. It also has a fingerprint reader, helping secure the device with fingerprint authentication while enabling users to get up and running with a simple swipe of their finger. In terms of usability, it supports both capacitive (touch) and digital pen input, with an intelligent touch display that automatically switches between the two depending on whether the pen is in use. The device features the new Intel Atom “Oak Trail” processor for a longer battery life (Fujitsu describes this as a “full work day battery runtime”), and it’s light at just over 1.7 pounds. Samsung Series 7 slate. The Series 7 slate is a lightweight slate computer with full PC capabilities. It was designed for on-the-go users who need a slim, lightweight computer but can’t afford to sacrifice true PC functionality. Weighing less than two pounds and measuring only half an inch thick, the slate offers an 11.6-inch screen, Intel Core i5 processor and up to a 128 GB solid state drive. Featuring Samsung’s FastStart technology, it goes from sleep to full functionality in two to three seconds. An optional Bluetooth keyboard, docking station and mouse add further convenience and create a desktop PC experience. Asus Eee. The Asus Eee slate is a good all-round slate that features a powerful processor and sufficient memory to run virtually any application that you can run on a notebook, as well as a solid state drive (SSD) to help protect your data when you travel. It supports both touch and digital pen input like the Fujitsu, as well as a Bluetooth keyboard. And it features a bright, high-resolution, wide view display. HP TouchSmart tm2 and HP EliteBook 2740p. These two models from HP are similar in design. The TouchSmart tm2 is the consumer version, whereas the EliteBook 2740p is the business-oriented version. These multi-touch, convertible-style tablet PCs feature a very fast quad-core Intel processor for powerful performance. They include a full-size keyboard while also supporting both touch and digital pen inputs. The 2740p includes some business-specific features as well, such as SSD storage and a TPM chip for robust security and encryption support, as well as a fingerprint sensor. It meets military specifications for rugged design (vibration, dust, humidity, altitude, and high temperatures). And it includes a built-in smartcard reader and supports DirectAccess for easier connections to your corporate network. It can even support 3G connectivity .Timing: 5 minutes   Key Points: Slates are surging in popularity with both consumers and in the enterprise. Windows 7 slates provide a range of options to meet different business requirements while providing a familiar platform. They can run the same applications and provide the same security and management features already in use on PCs in the enterprise. Some Windows 7 slates are also developed to meet the specific needs of different industries. Script: Slates are an interesting and attractive option that are growing in popularity for many businesses. As you think about your options with this form factor there are several key benefits of Windows-based slates that are important to keep in mind: One of the benefits of Windows-based slates is that they use the same platform as the PCs in your organization. This means that they provide a familiar experience for IT and end users alike, minimizing training requirements. This also means that you can use the same applications and security and management features that you’re already using on your PCs. Windows-based slates come in a range of models, so you can choose the make and model that best suits your specific requirements. The images on the slide show a few examples, including several business-key options like touch and pen input, smart card reader support and fingerprint readers. Our OEM Partners including Fujitsu, Samsung, Asus and HP and many others have an array of options here as you can see. To that point, there’s likely a Window 7 slates developed to meet the specific requirements of your industry. For example, for a slate to be used in some hospital settings, it needs to be waterproof so that it can be immersed in disinfectant liquid periodically. If a doctor is using the slate to digitally sign prescriptions, it needs to have an intelligent touch display that will instantly switch to pen input when the pen is being used (to prevent the touch screen responding when they rest their palm on the slate to sign their name). Furthermore, to comply with Health Insurance Portability and Accountability Act (HIPAA) requirements, touch-based devices in hospitals must be able to have the capacitive touch input switched off; consider the implications, for example, if a touch-enabled device is connected to drug-dispensing equipment and someone accidentally presses the screen and dispenses the wrong dosage.   Additional Information: Fujitsu Stylistic Q550: http://www.fujitsu.com/global/news/pr/archives/month/2011/20110224-01.html Samsung Series 7 slate: http://www.samsung.com/us/news/newsRead.do?news_seq=19916&page=1&gltype=localnews Asus Eee: http://promos.asus.com/US/ASUS_EeeSlate/index.htm, http://www.asus.com/Eee/Eee_Pad/Eee_Slate_EP121 HP TouchSmart tm2: http://www.hp.com/united-states/campaigns/touchsmart/index.html#/TouchSmart-Tm2 HP EliteBook 2740p: http://h10010.www1.hp.com/wwpc/us/en/sm/WF05a/321957-321957-64295-3740645-3955549-4145567.html Fujitsu Stylistic Q550. The Fujitsu Stylistic Q550 is a truly enterprise-grade slate. It has a Trusted Platform Module (TPM) chip that enables robust security, including the use of BitLocker Drive Encryption. The device includes both a smart card reader and supports DirectAccess, to simplify connections to your corporate network. It also has a fingerprint reader, helping secure the device with fingerprint authentication while enabling users to get up and running with a simple swipe of their finger. In terms of usability, it supports both capacitive (touch) and digital pen input, with an intelligent touch display that automatically switches between the two depending on whether the pen is in use. The device features the new Intel Atom “Oak Trail” processor for a longer battery life (Fujitsu describes this as a “full work day battery runtime”), and it’s light at just over 1.7 pounds. Samsung Series 7 slate. The Series 7 slate is a lightweight slate computer with full PC capabilities. It was designed for on-the-go users who need a slim, lightweight computer but can’t afford to sacrifice true PC functionality. Weighing less than two pounds and measuring only half an inch thick, the slate offers an 11.6-inch screen, Intel Core i5 processor and up to a 128 GB solid state drive. Featuring Samsung’s FastStart technology, it goes from sleep to full functionality in two to three seconds. An optional Bluetooth keyboard, docking station and mouse add further convenience and create a desktop PC experience. Asus Eee. The Asus Eee slate is a good all-round slate that features a powerful processor and sufficient memory to run virtually any application that you can run on a notebook, as well as a solid state drive (SSD) to help protect your data when you travel. It supports both touch and digital pen input like the Fujitsu, as well as a Bluetooth keyboard. And it features a bright, high-resolution, wide view display. HP TouchSmart tm2 and HP EliteBook 2740p. These two models from HP are similar in design. The TouchSmart tm2 is the consumer version, whereas the EliteBook 2740p is the business-oriented version. These multi-touch, convertible-style tablet PCs feature a very fast quad-core Intel processor for powerful performance. They include a full-size keyboard while also supporting both touch and digital pen inputs. The 2740p includes some business-specific features as well, such as SSD storage and a TPM chip for robust security and encryption support, as well as a fingerprint sensor. It meets military specifications for rugged design (vibration, dust, humidity, altitude, and high temperatures). And it includes a built-in smartcard reader and supports DirectAccess for easier connections to your corporate network. It can even support 3G connectivity .

    16. For the last 20 years the solution has been… Jump to hardware selection

    17. Which device platform to use? some analyst research

    18. Please answer: How well do you manage ?

    19. End User Demands, Management and Security Challenges Key Points: The changing work environment presents some challenges to IT departments. Talk Track: We believe Consumerization is great as it unleashes people’s productivity and passion, innovation and competitive advantage. And a recent survey by analysts shows that most CIOs believe it is positive as well – over 80% of CIOs rated it as net positive for their organization. However, it is a very hard thing to embark on for a typical enterprise A recent study by McAfee surveyed IT execs from 300+ enterprise companies in North America, and demonstrated that companies have on average $2M loss associated with a security incident when their user would inappropriately share confidential data on a social networking site. Typical issue that consumerization brings up is, for example, how do you give your employees the connection they need to key apps and data from the road and from variety of devices, so they will stay productive and passionate while at the same time protecting sensitive corporate data? We want to help you address the key challenges/questions of today: Provide anytime, anywhere access to your users Keep your system and data safe Support multiple devices while streamlining device management and cutting costs Provide secure access to the corporate network Minimize risk of data loss from theft of device and malware through System & Data Security Support Policy Management and Compliance Provide personalized applications and dataKey Points: The changing work environment presents some challenges to IT departments. Talk Track: We believe Consumerization is great as it unleashes people’s productivity and passion, innovation and competitive advantage. And a recent survey by analysts shows that most CIOs believe it is positive as well – over 80% of CIOs rated it as net positive for their organization. However, it is a very hard thing to embark on for a typical enterprise A recent study by McAfee surveyed IT execs from 300+ enterprise companies in North America, and demonstrated that companies have on average $2M loss associated with a security incident when their user would inappropriately share confidential data on a social networking site. Typical issue that consumerization brings up is, for example, how do you give your employees the connection they need to key apps and data from the road and from variety of devices, so they will stay productive and passionate while at the same time protecting sensitive corporate data? We want to help you address the key challenges/questions of today: Provide anytime, anywhere access to your users Keep your system and data safe Support multiple devices while streamlining device management and cutting costs Provide secure access to the corporate network Minimize risk of data loss from theft of device and malware through System & Data Security Support Policy Management and Compliance Provide personalized applications and data

    20. Some of you may already have made some of these changes – if you have, congrats, you are closer to supporting the new work style that Consumerization brings. Shift from a control model to a governance and control model (adoption of a trade concept) Traditional devices can be controlled New consumer devices quickly change, are diverse, and are in general, less trustworthy Both models are here to stay – IT needs to support both models Create a new support structure that doesn’t assume full control We fully support corporate owned devices, otherwise, we only support access from consumer devices to stay productive Shift from a device centric view of management, to a user centric view of management The number of devices per employee are only increasing – targeting devices is archaic Tools should help you target users to deliver productivity applications and policies Integrate management and security people, process and technologies Security risks are increased with the governance model, the only way to adapt is to integrate management and security to provide move visibility into the new devices, bring them into the management model, and implement security where you can Determine which class of devices and users can get access to what apps and data Bring Desktop and Datacenter operations together to build an optimized VDI infrastructure Only way to support diverse devices of the future - chasing the latest and greatest will not work Start to build VDI infrastructure to provide application access to untrusted and future devices – data and apps remain in the datacenter, and mobile devices which are mainly for consumption will always have remote desktop or remote application access – much easier to build and manage, no matter what devices you have Some of you may already have made some of these changes – if you have, congrats, you are closer to supporting the new work style that Consumerization brings. Shift from a control model to a governance and control model (adoption of a trade concept) Traditional devices can be controlled New consumer devices quickly change, are diverse, and are in general, less trustworthy Both models are here to stay – IT needs to support both models Create a new support structure that doesn’t assume full control We fully support corporate owned devices, otherwise, we only support access from consumer devices to stay productive Shift from a device centric view of management, to a user centric view of management The number of devices per employee are only increasing – targeting devices is archaic Tools should help you target users to deliver productivity applications and policies Integrate management and security people, process and technologies Security risks are increased with the governance model, the only way to adapt is to integrate management and security to provide move visibility into the new devices, bring them into the management model, and implement security where you can Determine which class of devices and users can get access to what apps and data Bring Desktop and Datacenter operations together to build an optimized VDI infrastructure Only way to support diverse devices of the future - chasing the latest and greatest will not work Start to build VDI infrastructure to provide application access to untrusted and future devices – data and apps remain in the datacenter, and mobile devices which are mainly for consumption will always have remote desktop or remote application access – much easier to build and manage, no matter what devices you have

    21. How can Microsoft technology solutions help you embrace Consumerization?

    22. Flexible Workstyle Solutions Key Messages: We have workstyle solutions to support diverse workstyles; we would like to explore specific ones with you today (those that are most relevant to the needs of your business). With Windows 7, we can offer many flexible workstyle solutions. We’ll focus today on the intelligent infrastructure pillar of flexible workstyle and how these capabilities can help enable consumerization.   Talk Track: We believe it’s time to give users more freedom, more flexibility to get great work done and drive business value. Windows solutions offers three tangible business benefits to enable flexible workstyles : Greater productivity because people can work anywhere, on a variety of devices with instant access to the information they need and the people they count on, using the applications, services, and social networking tools they are used to. Personalized experience through tools and capabilities that anticipate people’s needs, remember their preferences, and adapt to their workstyles. An intelligent infrastructure that’s smart, safe, cost-effective, and easy to manage.Key Messages: We have workstyle solutions to support diverse workstyles; we would like to explore specific ones with you today (those that are most relevant to the needs of your business). With Windows 7, we can offer many flexible workstyle solutions. We’ll focus today on the intelligent infrastructure pillar of flexible workstyle and how these capabilities can help enable consumerization.   Talk Track: We believe it’s time to give users more freedom, more flexibility to get great work done and drive business value. Windows solutions offers three tangible business benefits to enable flexible workstyles : Greater productivity because people can work anywhere, on a variety of devices with instant access to the information they need and the people they count on, using the applications, services, and social networking tools they are used to. Personalized experience through tools and capabilities that anticipate people’s needs, remember their preferences, and adapt to their workstyles. An intelligent infrastructure that’s smart, safe, cost-effective, and easy to manage.

    23. Modern Security and Access With the application infrastructure in place to support Consumerization, and now policies and applications on the device themselves, we can turn our attention to modern security and access models that can help support consumerization. Specifically, we can focus on system integrity and device encryption, which is necessary for increasingly mobile devices. The threat of viruses and spyware have not diminished and increase as devices are more mobile, so we have to talk about anti-malware solutions from Microsoft as well. With the introduction of consumer and untrusted devices, an access model that supports both trusted and untrusted devices is required, and lastly, with the proliferation of devices, a user-centric way to protection information is also required. Let’s see how Microsoft technologies can help with security and access.With the application infrastructure in place to support Consumerization, and now policies and applications on the device themselves, we can turn our attention to modern security and access models that can help support consumerization. Specifically, we can focus on system integrity and device encryption, which is necessary for increasingly mobile devices. The threat of viruses and spyware have not diminished and increase as devices are more mobile, so we have to talk about anti-malware solutions from Microsoft as well. With the introduction of consumer and untrusted devices, an access model that supports both trusted and untrusted devices is required, and lastly, with the proliferation of devices, a user-centric way to protection information is also required. Let’s see how Microsoft technologies can help with security and access.

    24. Enabling Consumerization of IT

    25. Unified Management on premises and from the cloud First, let’s focus on application infrastructure. Microsoft offers broad application experiences from Web Applications, to Virtual Desktop Infrastructure to mechanisms to deliver Device Optimized Applications.First, let’s focus on application infrastructure. Microsoft offers broad application experiences from Web Applications, to Virtual Desktop Infrastructure to mechanisms to deliver Device Optimized Applications.

    30. Optimized Application Experience First, let’s focus on application infrastructure. Microsoft offers broad application experiences from Web Applications, to Virtual Desktop Infrastructure to mechanisms to deliver Device Optimized Applications.First, let’s focus on application infrastructure. Microsoft offers broad application experiences from Web Applications, to Virtual Desktop Infrastructure to mechanisms to deliver Device Optimized Applications.

    31. Provide an Optimized App Experience Key Points: Applications are the key to making employees productive. In thinking about application models that can help support consumerization, IT needs to understand the differences in experiences that can be delivered with different application models. Different application models that are optimized for different scenarios. The primary application models are web apps, virtual desktops and device optimized applications. Talk Track: Web apps are optimized for ubiquitous access, and work on any device that supports certain web standards, but they require constant connectivity, and usually make compromises on functionality and capabilities in order to work on any web connected device. Virtual Desktops and Apps offer the most consistent experience, but are not necessarily optimized for devices with smaller screens and limit input capabilities, and also require network connectivity. Other considerations are also things like application compatibility where virtualized apps and virtual desktops can help provide application compatibility while maintaining a supported and modern platform. TALK ABOUT RDS Device optimized applications offer the richest experiences, but also have costs associated with application development, testing and will require more frequent updates as mobile device platforms continue to evolve. IT should determine the best model for specific roles, employees, devices and processes.Key Points: Applications are the key to making employees productive. In thinking about application models that can help support consumerization, IT needs to understand the differences in experiences that can be delivered with different application models. Different application models that are optimized for different scenarios. The primary application models are web apps, virtual desktops and device optimized applications. Talk Track: Web apps are optimized for ubiquitous access, and work on any device that supports certain web standards, but they require constant connectivity, and usually make compromises on functionality and capabilities in order to work on any web connected device. Virtual Desktops and Apps offer the most consistent experience, but are not necessarily optimized for devices with smaller screens and limit input capabilities, and also require network connectivity. Other considerations are also things like application compatibility where virtualized apps and virtual desktops can help provide application compatibility while maintaining a supported and modern platform. TALK ABOUT RDS Device optimized applications offer the richest experiences, but also have costs associated with application development, testing and will require more frequent updates as mobile device platforms continue to evolve. IT should determine the best model for specific roles, employees, devices and processes.

    32. Productivity Familiar Tools That Work With Popular Consumer Technology Timing: 3 minutes   Key Points: Microsoft strives to be first and best on the Windows platform and best-in-class on other devices to deliver the best possible productivity experience. We believe that the key to delivering the best experience is to deliver a connected experience whenever possible, with rich content creation capabilities available when offline. Social computing represents an opportunity to make the productivity experience more collaborative while providing the kind of user experience that people love. Office 365 is where Microsoft Office meets the cloud, for anywhere access to people, information, and productivity tools.   Script: From the very beginning, when our focus was on delivering core word processing, spreadsheet software, and presentation software, we always strived to provide the best experience on the Windows platform. As Microsoft Office has matured, it has progressively grown to include a set of back-end services that extend and enhance the user experience—our commitment to delivering the best experience has never wavered. The Microsoft Office applications and services are the tools that people globally use to communicate, collaborate, and create compelling materials. Moving forward, we recognize that people want that experience regardless of what device they’re running. We’ll always focus on being first and best on the Windows platform, but we’re also delivering best-in-class experiences on other devices. For example, Office for Mac is a highly popular and successful program; in fact, it’s one of the best-selling applications for Apple computers. As other devices become increasingly more important in people’s lives—such as the iPhone and iPad, as well as Android-based devices—we’re looking at how we extend the Office platform to them as well. A great example is Lync, which will be available for all major smartphone platforms. And across all of the devices—and the applications they run—we believe that a key to delivering the best productivity experience is to make that experience a connected one whenever possible, with rich content creation capabilities available when offline. Another key aspect of the consumerization of IT is the popularity of social computing. Online social tools can make the productivity experience more collaborative and help people connect more easily with each other. Bringing the power and potential of social computing technologies into the enterprise—whether by integrating consumer social apps into your business processes or providing enterprise-equivalent apps that add the necessary privacy and security capabilities—can help directly boost productivity while providing the kind of user experience that people love. We’ll jump a little deeper into those topics in just a moment, but before we move on I’d just like to mention Office 365. Office 365 is where Microsoft Office meets the cloud. We believe the cloud is really the future of IT, and it’s a key enabler of a lot of the consumerization trend, providing anywhere connectivity to people, information, and applications, unrelated to a specific device. Office 365 brings together Microsoft Office, Microsoft SharePoint Online, Microsoft Exchange Online, and Microsoft Lync Online in an always-up-to-date service. In keeping with our goal to deliver best-in-class experiences across devices and platforms, Office 365 supports mobile use as well as use on a Mac client. Office 365 also offers the best service level agreement policies in the industry, along with robust disaster recovery capabilities, globally redundant backups, and extensive privacy features.   Additional Information: “Office for Mac 2011 To Get the ‘Ribbon’ UI,” Redmond Channel Partner, February 11, 2010, http://rcpmag.com/articles/2010/02/11/office-for-mac-2011-to-get-the-ribbon-ui.aspx “Steve Ballmer: Office 365 Launch,” June 28, 2011, http://www.microsoft.com/presspass/exec/steve/2011/06-28Office365.mspx Timing: 3 minutes   Key Points: Microsoft strives to be first and best on the Windows platform and best-in-class on other devices to deliver the best possible productivity experience. We believe that the key to delivering the best experience is to deliver a connected experience whenever possible, with rich content creation capabilities available when offline. Social computing represents an opportunity to make the productivity experience more collaborative while providing the kind of user experience that people love. Office 365 is where Microsoft Office meets the cloud, for anywhere access to people, information, and productivity tools.   Script: From the very beginning, when our focus was on delivering core word processing, spreadsheet software, and presentation software, we always strived to provide the best experience on the Windows platform. As Microsoft Office has matured, it has progressively grown to include a set of back-end services that extend and enhance the user experience—our commitment to delivering the best experience has never wavered. The Microsoft Office applications and services are the tools that people globally use to communicate, collaborate, and create compelling materials. Moving forward, we recognize that people want that experience regardless of what device they’re running. We’ll always focus on being first and best on the Windows platform, but we’re also delivering best-in-class experiences on other devices. For example, Office for Mac is a highly popular and successful program; in fact, it’s one of the best-selling applications for Apple computers. As other devices become increasingly more important in people’s lives—such as the iPhone and iPad, as well as Android-based devices—we’re looking at how we extend the Office platform to them as well. A great example is Lync, which will be available for all major smartphone platforms. And across all of the devices—and the applications they run—we believe that a key to delivering the best productivity experience is to make that experience a connected one whenever possible, with rich content creation capabilities available when offline. Another key aspect of the consumerization of IT is the popularity of social computing. Online social tools can make the productivity experience more collaborative and help people connect more easily with each other. Bringing the power and potential of social computing technologies into the enterprise—whether by integrating consumer social apps into your business processes or providing enterprise-equivalent apps that add the necessary privacy and security capabilities—can help directly boost productivity while providing the kind of user experience that people love. We’ll jump a little deeper into those topics in just a moment, but before we move on I’d just like to mention Office 365. Office 365 is where Microsoft Office meets the cloud. We believe the cloud is really the future of IT, and it’s a key enabler of a lot of the consumerization trend, providing anywhere connectivity to people, information, and applications, unrelated to a specific device. Office 365 brings together Microsoft Office, Microsoft SharePoint Online, Microsoft Exchange Online, and Microsoft Lync Online in an always-up-to-date service. In keeping with our goal to deliver best-in-class experiences across devices and platforms, Office 365 supports mobile use as well as use on a Mac client. Office 365 also offers the best service level agreement policies in the industry, along with robust disaster recovery capabilities, globally redundant backups, and extensive privacy features.   Additional Information: “Office for Mac 2011 To Get the ‘Ribbon’ UI,” Redmond Channel Partner, February 11, 2010, http://rcpmag.com/articles/2010/02/11/office-for-mac-2011-to-get-the-ribbon-ui.aspx “Steve Ballmer: Office 365 Launch,” June 28, 2011, http://www.microsoft.com/presspass/exec/steve/2011/06-28Office365.mspx

    33. Productivity Social Tools in the Enterprise Timing: 5 minutes   Key Points: The growing popularity of social computing among consumers is influencing how people prefer to work. There are two key opportunities to take advantage of social computing in the enterprise: Incorporate consumer social applications into your business tools. Provide consumer-equivalent enterprise applications that deliver the kinds of experiences people are looking for as well as the privacy, encryption, and auditing capabilities that enterprises require.   Script: How many of you use Facebook? Twitter? Linked In? Subscribe to a few blogs? Today, we’d be hard pressed to find anyone who uses a computer and accesses the Internet who isn’t involved to some degree in the social computing craze. Facebook now has over 500 million active users. It takes just one week for Twitter users to send a billion Tweets. And as of June 2011, BlogPulse had identified over 160 million blogs. Certainly, for today’s generation of digital natives, social computing is a foundational tool for how they communicate and connect with others. Even email is a little outdated for them. And of course, these social applications are making their way into the enterprise at a rapid pace—both through employees, who want to use these tools to do their jobs, and as a means of engaging with customers, who are increasingly using social networks and other social media as a way of learning about, interacting with, and expressing opinions on the companies that they do business with. It’s an exciting computing evolution, but it poses some interesting dilemmas for IT and the business. We see two primary opportunities for social computing in the enterprise. The first opportunity is to incorporate consumer social apps into your business. Consumer social networking sites such as Facebook and LinkedIn can be a great way to connect and build communities with customers, employees, partners, vendors, and other interested parties. These online communities are a great forum for sharing updates on your business, running promotions, engaging with customers in a more immediate and personal style, and responding to feedback and issues. Integrating social media into your everyday business tools can make it much easier to tap into social networks in a consistent and effective way. One thing that we love here at Microsoft is how, right in our email application, through the Outlook Social Connector, we can see a history of our interactions with our contacts and their activities in social networks. This helps us stay connected and current with the latest updates from within our communities. The second opportunity is to deliver consumer-equivalent enterprise social apps when the consumer versions aren’t suitable. Enterprise-ready social computing tools deliver the privacy, encryption, and auditing capabilities that businesses need to protect their confidential information and meet regulatory compliance requirements. We’ve been incorporating social features into our enterprise productivity platform for years, and many of our enterprise customers have some or all of these tools already in place. A great example is social networking enabled by SharePoint. While public social networking sites like Facebook aren’t the ideal tools for internal communications and networking—for simple reasons like confidentiality—there’s no reason you can’t create your own internal online communities. With SharePoint MySites, users have a personal site where they can share information about their background, role, interests, skills, and previous projects; build a network of colleagues with automatic suggestions based on reporting structure, memberships, and common contacts; post activity feeds; and share their favorite sites with tags and notes. While MySites are the foundation for enterprise social networking, they also help connect users with content from across the enterprise, through enterprise search integration and automatic feeds of content that their colleagues are working on. Another great example is online real-time communications with Lync. Applications like Skype and Windows Live® Messenger are hugely popular consumer applications, but they don’t necessarily provide the security that your business requires. For example, if your employees are using the text chatting feature to discuss confidential business matters, what risks is this exposing the business to if those communications aren’t encrypted or secure? With Lync, you can deliver enterprise-ready presence and IM, two technologies that many people can’t imagine living without anymore. And much like available consumer applications, Lync lets users escalate those IM conversations to audio and video calls. Users can also post their current location, search for colleagues in the company directory, and hold scheduled or ad-hoc conference calls. Furthermore, Lync enables users to connect with people outside the organization, including other organizations using the same technology as well as those on public IM networks such as the MSN® and Windows Live networks, Yahoo!, and AOL. This way, users don’t need to use more than one tool to keep in touch with work contacts and personal contacts. And as you can see on the slide, users can even see people’s presence status and initiate conversations right from their MySites, for a truly connected, social experience.   Additional Information: Facebook statistics: https://www.facebook.com/press/info.php?statistics Twitter numbers: http://blog.twitter.com/2011/03/numbers.html BlogPulse: http://www.blogpulse.com/ Timing: 5 minutes   Key Points: The growing popularity of social computing among consumers is influencing how people prefer to work. There are two key opportunities to take advantage of social computing in the enterprise: Incorporate consumer social applications into your business tools. Provide consumer-equivalent enterprise applications that deliver the kinds of experiences people are looking for as well as the privacy, encryption, and auditing capabilities that enterprises require.   Script: How many of you use Facebook? Twitter? Linked In? Subscribe to a few blogs? Today, we’d be hard pressed to find anyone who uses a computer and accesses the Internet who isn’t involved to some degree in the social computing craze. Facebook now has over 500 million active users. It takes just one week for Twitter users to send a billion Tweets. And as of June 2011, BlogPulse had identified over 160 million blogs. Certainly, for today’s generation of digital natives, social computing is a foundational tool for how they communicate and connect with others. Even email is a little outdated for them. And of course, these social applications are making their way into the enterprise at a rapid pace—both through employees, who want to use these tools to do their jobs, and as a means of engaging with customers, who are increasingly using social networks and other social media as a way of learning about, interacting with, and expressing opinions on the companies that they do business with. It’s an exciting computing evolution, but it poses some interesting dilemmas for IT and the business. We see two primary opportunities for social computing in the enterprise. The first opportunity is to incorporate consumer social apps into your business. Consumer social networking sites such as Facebook and LinkedIn can be a great way to connect and build communities with customers, employees, partners, vendors, and other interested parties. These online communities are a great forum for sharing updates on your business, running promotions, engaging with customers in a more immediate and personal style, and responding to feedback and issues. Integrating social media into your everyday business tools can make it much easier to tap into social networks in a consistent and effective way. One thing that we love here at Microsoft is how, right in our email application, through the Outlook Social Connector, we can see a history of our interactions with our contacts and their activities in social networks. This helps us stay connected and current with the latest updates from within our communities. The second opportunity is to deliver consumer-equivalent enterprise social apps when the consumer versions aren’t suitable. Enterprise-ready social computing tools deliver the privacy, encryption, and auditing capabilities that businesses need to protect their confidential information and meet regulatory compliance requirements. We’ve been incorporating social features into our enterprise productivity platform for years, and many of our enterprise customers have some or all of these tools already in place. A great example is social networking enabled by SharePoint. While public social networking sites like Facebook aren’t the ideal tools for internal communications and networking—for simple reasons like confidentiality—there’s no reason you can’t create your own internal online communities. With SharePoint MySites, users have a personal site where they can share information about their background, role, interests, skills, and previous projects; build a network of colleagues with automatic suggestions based on reporting structure, memberships, and common contacts; post activity feeds; and share their favorite sites with tags and notes. While MySites are the foundation for enterprise social networking, they also help connect users with content from across the enterprise, through enterprise search integration and automatic feeds of content that their colleagues are working on. Another great example is online real-time communications with Lync. Applications like Skype and Windows Live® Messenger are hugely popular consumer applications, but they don’t necessarily provide the security that your business requires. For example, if your employees are using the text chatting feature to discuss confidential business matters, what risks is this exposing the business to if those communications aren’t encrypted or secure? With Lync, you can deliver enterprise-ready presence and IM, two technologies that many people can’t imagine living without anymore. And much like available consumer applications, Lync lets users escalate those IM conversations to audio and video calls. Users can also post their current location, search for colleagues in the company directory, and hold scheduled or ad-hoc conference calls. Furthermore, Lync enables users to connect with people outside the organization, including other organizations using the same technology as well as those on public IM networks such as the MSN® and Windows Live networks, Yahoo!, and AOL. This way, users don’t need to use more than one tool to keep in touch with work contacts and personal contacts. And as you can see on the slide, users can even see people’s presence status and initiate conversations right from their MySites, for a truly connected, social experience.   Additional Information: Facebook statistics: https://www.facebook.com/press/info.php?statistics Twitter numbers: http://blog.twitter.com/2011/03/numbers.html BlogPulse: http://www.blogpulse.com/

    34. Productivity Connected Experiences Timing: 3 minutes   Key Points: A key to delivering the best possible productivity experience is to deliver a connected experience: A connected, consistent experience across the PC, mobile devices, and the browser. Connecting people in real time for better collaboration, such as with co-authoring capabilities and in-context presence, instant messaging (IM), and audio/video chat capabilities.   Presenter Guidance: Consider demonstrating some of the technology represented on this slide (in particular co-authoring) in action from your own personal experience to help your customer really visualize the potential.   Script: I mentioned a moment ago that we believe the best productivity experiences are connected experiences. What do I really mean by that? Here are a couple of examples. First, it’s about delivering a connected experience across devices: whether your people are using their office PC, their phone or other mobile device (such as a slate), or even their browser. With so many form factors, there is the potential for a very fragmented experience, with each device providing a different user interface. And a fragmented experience can lower productivity levels. Consider this—if your users are using three separate devices to check and manage their email, how efficient will they be as they move between the different email applications if those applications all work in a different way? If your users have a completely different interface when they access internal document workspaces from their home computer compared with their work computer, will they be able to get through their work as quickly or effectively from home as they can at the office? If the experience could be similar across every device, what would that do for productivity? We believe that the key to making a multi-device workstyle efficient is to deliver this common experience across devices. People should have a consistent experience whether they are working from their Windows-based PC, on their Windows phone, or through a browser from virtually any device connected to the Internet. That doesn’t mean that the experience will be the same regardless of device; rather, that the experience will be optimized Second, it’s about connecting people—and for businesses, the real potential here is to enable real-time collaboration. One of the most popular consumer technology experiences today is using computers to connect and communicate with family and friends. Applications like Skype and Windows Live Messenger let people chat with text, voice, and audio, and even share files. That same technology can be incredibly powerful in the workplace. The example on the slide shows the value of real-time collaboration in a couple of ways. First, two people are working—separately—in the same document, at the same time. While that in itself represents a major leap for productivity, the connectivity is further enhanced because right from within the document those co-authors can actually see each other’s presence status and initiate an instant messaging (IM), audio, or video chat and even share out a document or their full desktop. Timing: 3 minutes   Key Points: A key to delivering the best possible productivity experience is to deliver a connected experience: A connected, consistent experience across the PC, mobile devices, and the browser. Connecting people in real time for better collaboration, such as with co-authoring capabilities and in-context presence, instant messaging (IM), and audio/video chat capabilities.   Presenter Guidance: Consider demonstrating some of the technology represented on this slide (in particular co-authoring) in action from your own personal experience to help your customer really visualize the potential.   Script: I mentioned a moment ago that we believe the best productivity experiences are connected experiences. What do I really mean by that? Here are a couple of examples. First, it’s about delivering a connected experience across devices: whether your people are using their office PC, their phone or other mobile device (such as a slate), or even their browser. With so many form factors, there is the potential for a very fragmented experience, with each device providing a different user interface. And a fragmented experience can lower productivity levels. Consider this—if your users are using three separate devices to check and manage their email, how efficient will they be as they move between the different email applications if those applications all work in a different way? If your users have a completely different interface when they access internal document workspaces from their home computer compared with their work computer, will they be able to get through their work as quickly or effectively from home as they can at the office? If the experience could be similar across every device, what would that do for productivity? We believe that the key to making a multi-device workstyle efficient is to deliver this common experience across devices. People should have a consistent experience whether they are working from their Windows-based PC, on their Windows phone, or through a browser from virtually any device connected to the Internet. That doesn’t mean that the experience will be the same regardless of device; rather, that the experience will be optimized Second, it’s about connecting people—and for businesses, the real potential here is to enable real-time collaboration. One of the most popular consumer technology experiences today is using computers to connect and communicate with family and friends. Applications like Skype and Windows Live Messenger let people chat with text, voice, and audio, and even share files. That same technology can be incredibly powerful in the workplace. The example on the slide shows the value of real-time collaboration in a couple of ways. First, two people are working—separately—in the same document, at the same time. While that in itself represents a major leap for productivity, the connectivity is further enhanced because right from within the document those co-authors can actually see each other’s presence status and initiate an instant messaging (IM), audio, or video chat and even share out a document or their full desktop.

    35. Collaboration Demo with Office365.com <user>@tesar365.onmicrosoft.com Chris - password

    36. Timing: 4 minutes   Key Points: How much access a device has to enterprise resources—including email, documents, and business applications—should depend on to what degree the device meets organizational criteria. The more the organization trusts the device, the greater the access. The level of access to information dictates how productive a user can be when working from the device. There are different ways to enable access depending on the level of trust, so even a completely unmanaged device can have some level of access to keep users productive.   Script: So, what do you do when an executive says to you “you’ve got to make this iPad work”? I say iPad because it’s the latest craze to hit the consumer—and business—market, but you can really substitute in any unmanaged device, whether Windows or otherwise. One way to approach this is to think about three categories of IT trust: (1) at one end of the spectrum you have completely unmanaged devices; (2) at the other end of the spectrum you have fully managed devices, those you are most comfortable with; and (3) in between you have devices that meet certain criteria and enable some degree of control. Smartphones are a great example of a device sitting in this middle ground. If you are using Microsoft Exchange ActiveSync® technology to provide access to Microsoft Exchange–based email, then you also have the ability to enforce specific policies, such as requiring the device to enforce password protection and only allowing devices that provide you with the ability to remotely wipe the device in the event that it is lost or stolen. Depending on the level of IT trust, you could control access to different types of information from the device based on how critical or sensitive that information is. For example, your email, calendar, and contacts could generally be considered low business impact information, so we’ve put that at the bottom of the list here. You should be able to enable all devices, regardless of level of trust, some degree of access to email. However, with messages that are protected by digital rights management (DRM), unmanaged devices may not support access or you may choose to impose policies to prevent it. Centrally stored documents could fall into a medium business impact category. For managed devices, and even devices that you have some limited degree of control over, you may want to provide full access to internal documents and sites over the Internet. A great example of this is Windows Phone 7, which has access to Microsoft SharePoint® sites as a capability built right into the phone’s operating system. On the other hand, line-of-business (LOB) applications typically fall into a high business impact category, so you may want to block access to those applications on the corporate network except for managed devices. For those devices that don’t meet the minimum requirements, one way to enable access to email, documents, and LOB applications is through cloud-based services. Microsoft Exchange Online, Microsoft SharePoint Online, and Microsoft Dynamics® CRM Online are some examples of these services, but with the Windows Azure® platform, you can also develop your own cloud-based applications. And finally, although not an optimal solution, you could also provide access to a virtualized Windows desktop from an unmanaged slate device, which could deliver the information your user needs to stay productive while virtually eliminating the risk. As you can see, really regardless of the level of IT trust, you can enable some degree of access to any of these categories to help keep users productive. The difference is in how you enable that access, what that experience is like, and how you manage the inherent risks. Timing: 4 minutes   Key Points: How much access a device has to enterprise resources—including email, documents, and business applications—should depend on to what degree the device meets organizational criteria. The more the organization trusts the device, the greater the access. The level of access to information dictates how productive a user can be when working from the device. There are different ways to enable access depending on the level of trust, so even a completely unmanaged device can have some level of access to keep users productive.   Script: So, what do you do when an executive says to you “you’ve got to make this iPad work”? I say iPad because it’s the latest craze to hit the consumer—and business—market, but you can really substitute in any unmanaged device, whether Windows or otherwise. One way to approach this is to think about three categories of IT trust: (1) at one end of the spectrum you have completely unmanaged devices; (2) at the other end of the spectrum you have fully managed devices, those you are most comfortable with; and (3) in between you have devices that meet certain criteria and enable some degree of control. Smartphones are a great example of a device sitting in this middle ground. If you are using Microsoft Exchange ActiveSync® technology to provide access to Microsoft Exchange–based email, then you also have the ability to enforce specific policies, such as requiring the device to enforce password protection and only allowing devices that provide you with the ability to remotely wipe the device in the event that it is lost or stolen. Depending on the level of IT trust, you could control access to different types of information from the device based on how critical or sensitive that information is. For example, your email, calendar, and contacts could generally be considered low business impact information, so we’ve put that at the bottom of the list here. You should be able to enable all devices, regardless of level of trust, some degree of access to email. However, with messages that are protected by digital rights management (DRM), unmanaged devices may not support access or you may choose to impose policies to prevent it. Centrally stored documents could fall into a medium business impact category. For managed devices, and even devices that you have some limited degree of control over, you may want to provide full access to internal documents and sites over the Internet. A great example of this is Windows Phone 7, which has access to Microsoft SharePoint® sites as a capability built right into the phone’s operating system. On the other hand, line-of-business (LOB) applications typically fall into a high business impact category, so you may want to block access to those applications on the corporate network except for managed devices. For those devices that don’t meet the minimum requirements, one way to enable access to email, documents, and LOB applications is through cloud-based services. Microsoft Exchange Online, Microsoft SharePoint Online, and Microsoft Dynamics® CRM Online are some examples of these services, but with the Windows Azure® platform, you can also develop your own cloud-based applications. And finally, although not an optimal solution, you could also provide access to a virtualized Windows desktop from an unmanaged slate device, which could deliver the information your user needs to stay productive while virtually eliminating the risk. As you can see, really regardless of the level of IT trust, you can enable some degree of access to any of these categories to help keep users productive. The difference is in how you enable that access, what that experience is like, and how you manage the inherent risks.

    37. Key Messages: Microsoft Flexible Workstyle Solutions helps customers embrace the trend of Consumerization of IT. Talk Track: So as you see, Microsoft can help you realize and embrace the benefits of Consumerization of IT. We can deliver diverse device support, and provide productivity with secure anywhere access – implemented with Microsoft Flexible Workstyle Solutions.Key Messages: Microsoft Flexible Workstyle Solutions helps customers embrace the trend of Consumerization of IT. Talk Track: So as you see, Microsoft can help you realize and embrace the benefits of Consumerization of IT. We can deliver diverse device support, and provide productivity with secure anywhere access – implemented with Microsoft Flexible Workstyle Solutions.

    38. Why Microsoft? Timing: 3 minutes   Key Points: Today’s technology trends are having a lasting and significant impact on the technology used in the enterprise and how businesses deliver and manage that technology. With investments in our Windows-based devices, security and management platform, productivity solutions, and application development approach, Microsoft can help you embrace consumerization. With a comprehensive platform spanning devices, traditional software, and cloud services and decades of experience delivering both consumer and enterprise technology, Microsoft is in a unique position to understand what enterprises require from technology, as well as what users expect and desire.   Script: The consumerization of IT is an unavoidable force and has significant implications for how people work, the technology they choose to use at work, how they acquire and manage that technology, and the opportunities and risks for the enterprise. Some of the technology trends that we’re witnessing today—from social computing to the exploding stores of data to increasingly ubiquitous connectivity and the rise of the cloud—are already having a visible and profound effect on people’s expectations for and use of technology for work. Other technology trends—such as a widening ecosystem of computers, increasingly pervasive displays, and more natural forms of interaction with computers—are perhaps just beginning to make themselves known but will be no less significant in their impact. Through our Windows-based devices, security and management platform, productivity solutions, and application development approach, Microsoft can help you embrace consumerization. We have decades of experience delivering both consumer and enterprise technology. As users increasingly choose their own devices and applications, this experience helps us make it easy for our customers to meet user expectations AND satisfy enterprise requirements. Our ongoing commitment to the consumer market helps us deliver a better technology experience for your users by understanding how they want to use technology and evolving how they interact with computing. Our comprehensive offerings span from the phone to the PC and across devices to virtually all forms of IT in the data center, whether traditional or cloud. The breadth and integration of our offerings make it easy to move between different environments and provide a familiar experience. Your developers will also get a similar experience regardless of the device they are developing for—making it easy to take advantage of new technologies without having to learn all-new skills. And we’re committed to delivering the reliability, security, and privacy you require through centralized management and different options for application delivery based on factors such as device trust and type. Timing: 3 minutes   Key Points: Today’s technology trends are having a lasting and significant impact on the technology used in the enterprise and how businesses deliver and manage that technology. With investments in our Windows-based devices, security and management platform, productivity solutions, and application development approach, Microsoft can help you embrace consumerization. With a comprehensive platform spanning devices, traditional software, and cloud services and decades of experience delivering both consumer and enterprise technology, Microsoft is in a unique position to understand what enterprises require from technology, as well as what users expect and desire.   Script: The consumerization of IT is an unavoidable force and has significant implications for how people work, the technology they choose to use at work, how they acquire and manage that technology, and the opportunities and risks for the enterprise. Some of the technology trends that we’re witnessing today—from social computing to the exploding stores of data to increasingly ubiquitous connectivity and the rise of the cloud—are already having a visible and profound effect on people’s expectations for and use of technology for work. Other technology trends—such as a widening ecosystem of computers, increasingly pervasive displays, and more natural forms of interaction with computers—are perhaps just beginning to make themselves known but will be no less significant in their impact. Through our Windows-based devices, security and management platform, productivity solutions, and application development approach, Microsoft can help you embrace consumerization. We have decades of experience delivering both consumer and enterprise technology. As users increasingly choose their own devices and applications, this experience helps us make it easy for our customers to meet user expectations AND satisfy enterprise requirements. Our ongoing commitment to the consumer market helps us deliver a better technology experience for your users by understanding how they want to use technology and evolving how they interact with computing. Our comprehensive offerings span from the phone to the PC and across devices to virtually all forms of IT in the data center, whether traditional or cloud. The breadth and integration of our offerings make it easy to move between different environments and provide a familiar experience. Your developers will also get a similar experience regardless of the device they are developing for—making it easy to take advantage of new technologies without having to learn all-new skills. And we’re committed to delivering the reliability, security, and privacy you require through centralized management and different options for application delivery based on factors such as device trust and type.

    39. Resources System Center 2012 Trial: http://aka.ms/SC Office 365 Trial: http://aka.ms/O365 Windows Intune Trial: http://aka.ms/wintune Windows 2k8 R2 Trial: http://aka.ms/Win2k8R2

    40. Fill out our event survey and tell us your ideas for future webcasts! Look for the follow-up email that includes: Webcast recording Presentation materials with speaker notes Link to ??? Deliver a TechClip or TechTrax presentation to User Groups in your area! 10/25/2011 40

    41. SQL Azure: The Breakfast of DBA Champions Featuring: Michal Lesiczka SQL Azure Product Group December 13th, 2011 Register at www.microsofttraining.com/techtrax/session4 10/25/2011 41

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