Opportunities in Consumerization of IT

2. Opportunities in Consumerization of IT Larry Orecklin Vice President, Worldwide Specialist Sales Microsoft Corporation

3. MORE MOBILE WORK-LIFE BLUR DIGITAL GENERATION MULTIPLE DEVICES 24 HOURS TECH SAVVY

4. Threat or Opportunity to Enterprise IT? Consumer Experience Enabling people to work theway they want, anywhereand with any device Consumer Experience Enabling people to work theway they want, anywhereand with any device Enterprise Requirements Maintaining security,privacy, control,compliance Consumer Experience Enabling people to work theway they want, anywhereand with any device Consumer Experience Enabling people to work theway they want, anywhereand with any device Consumer Experience Enabling people to work theway they want, anywhereand with any device • Enterprise Requirements • Maintaining security,privacy, control,compliance

5. Embracing the Consumerization of IT!We Have Four Pillars to Our Strategy INTEGRATES POPULAR SOCIAL TOOLS & APPS Best productivity experience Unified application development Manage Device Proliferation Windows-based devicesthat people love PC BROWSER PHONE 7.5 Windows “8”

6. Manage Device Proliferation Tools That Help IT Embrace and Protect the Enterprise Access control based on the level of trust Central, unified management platform LOW(Web) MEDIUM(VDI) HIGH (DirectAccess, Enterprise VPN) Managed Unmanaged Level of business impact (means of access) Single, end-to-end security and management platform A look ahead… • System Center 2012 • Windows Server “8” • Windows Intune

7. Productivity Tools That Work Like and With Popular Consumer Technology Presence & IM Access control based on the level of trust Central, unified management platform Integration with external social networks Internal social computing tools Best productivity on Windows And best-in-class on other devices Online Meetings Social Networking Voice & Video

8. Windows 7 Deployment Opportunity 1000User Company 87% of Enterprise customers are moving to Windows Approximately$200 services, per desktop 300M+ business PCs running Windows XP Moving them all before XP end of support requires migrating approximately300,000 PCs every day $40+ BILLION OPPORTUNITY

9. Partner’s Building on the Opportunity • RDX7 • Rapid Deployment eXperience 7 • Complete packaged desktop focused workspace • Zero Touch deployment over *any* network • Sogeti SMART Desktop • Radium Deployment Methodology • Expanded Application Factory for app migration • Mobility applications to expand solution

10. Application Development Opportunity Opportunity One development environment for all devices Enhance and extend apps with the cloud Consistent, connected experiences across the PC, mobile devices, and browser Create New Business Models Develop Apps faster, and cheaper Build Better Experiences Innovate / Imagine

11. What Is MS Doing To Land This In Market? Partner Solution Offerings Flexible Workstyle Campaign • Windows 7 Accelerate & Solution Incentives Global Sales Training Microsoft Briefing and Technology Centers Digital Destinations and Events

12. Maximizing Your Potential • Land Consumerization of IT story with all customers • Use XP EOS and Windows 7 momentum todriveWindows Deployment • Build and extend your Flexible Workstyle practice • Take advantage of // Build