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MKTG 3000-001 Taste Test Project

MKTG 3000-001 Taste Test Project. The Power of O. · Voua Xiong · Sara Livingston · Da Chen ·. Idea Generation & Target Market. TASTE TEST Questions we asked…. Which drink did they like best? A – Carbonated Organic Vitamin Juice B- Non Carbonated, 100% organic Vitamin Juice

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MKTG 3000-001 Taste Test Project

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  1. MKTG 3000-001Taste Test Project The Power of O · VouaXiong· Sara Livingston · Da Chen ·

  2. Idea Generation &Target Market

  3. TASTE TESTQuestions we asked… Which drink did they like best? A – Carbonated Organic Vitamin Juice B- Non Carbonated, 100% organic Vitamin Juice C – 100% Organic Fruit Juice

  4. Taste Tests50 people surveyed

  5. Why did they prefer Drink B? Ingredients Alternative to soda 100% juice VS. 5% juice Competitor? Vitamin Water/Vitamin Energy Fuze Fruit Juice Odwalla Juices V8 Fruit Juice Imagery/Words Fresh Healthy Energetic Sweet

  6. Product Names • Power O • Fusion O • Pearl O • Appropriate Packaging • Bright colors • Colors correspond to flavors • Artistic designs • Easy to use container • Cost of Item • Between $1 and $2

  7. Positioning StrategyMarketing Objectives

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