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Color Psychology: Understanding the Impact of Color on Human Behavior

Explore the study of color and its influence on human behavior. Learn about additive and subtractive colors, color mixing, and color harmonies.

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Color Psychology: Understanding the Impact of Color on Human Behavior

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  1. and Theory 1 PROPERTY OF PIMA COUNTY JTED, 2010

  2. ColorPyschology- How would you define this? 2 PROPERTY OF PIMA COUNTY JTED, 2010

  3. ColorPyschology- The study of color as a factor in human behavior 3 PROPERTY OF PIMA COUNTY JTED, 2010

  4. Color - What is color?How do we see it? http://www.crayola.com/for-educators/resources-landing/articles/color-what-is-color.aspx http://www.colorsontheweb.com/Color-Theory/Color-Physics

  5. Color - Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors

  6. Color – Our eyes see frequencies of light that we perceive as color

  7. Color – Our eyes see frequencies of light that we perceive as colorWhat is additive color?What is subtractive color?http://www.worqx.com/color/color_systems.htm

  8. Color – What is subtractive color?https://www.rgbworld.com/color.html

  9. Color – What is subtractive color?https://www.rgbworld.com/color.htmlWe see subtractively. Light reflects off the subject to our eyes. Some color is absorbed and some is reflected.CMYK refers to the 4 inks used in some color printing: cyan, magenta, yellow and key (black)

  10. Color – What is additive color?https://www.rgbworld.com/color.html

  11. Color – What is additive color?https://www.rgbworld.com/color.htmlWhen we look at an actual light source we see additively. Color that is mixed become lighter.RGB (color model is an additive color model in which red, green and blue light are mixed together in various ways to reproduce a broad array of colors)

  12. Primary - Secondary - Tertiary -Color Wheel -http://www.colormatters.com/color-and-design/basic-color-theory

  13. Primary – Red,Blue,YellowColors that can not be createdSecondary – Orange,Purple,GreenA mix of two primary colors Tertiary – A mix of a primary and secondary colorColor Wheel – A visual aid that allows you see and choose color combinations

  14. Warm Colors– red, orange, yellowCool Colors– blue, green, violet

  15. Warm Colors– red, orange, yellow (have more red)Cool Colors– blue, green, violet (have more blue)Choosing colors? How?

  16. Choosing colors? How? http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm#color_harmonies

  17. Choosing colors? How? • Complementary • Split Complement • Analogus • Triad • Rectangle • Squarehttp://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm#color_harmonies

  18. Have a look at “Do you see what I see”, Parts I & II and Answer the questions on the next two slides.

  19. What are SIX new things you learned from this video? 1 2 3 4 5 6

  20. How can you benefit from this information? ANSWER:

  21. Mood - is a relatively long lasting emotional state. Moods differ from simple emotions in that they are less specific, less intense, and less likely to be triggered by a particular stimulus or event

  22. Emotion - refers to the complex reaction of an organism to significant objects or events, with subjective, behavioral, physiological elements

  23. What Emotions do you feel after looking at the following images???? Write your response next to each image.

  24. http://images.mooseyscountrygarden.com/mooseys-garden-tour/middle-garden/magenta-rhododendron.jpghttp://images.mooseyscountrygarden.com/mooseys-garden-tour/middle-garden/magenta-rhododendron.jpg

  25. http://www.treehugger.com/the-white-pebbles.jpg

  26. http://images.psxextreme.com/wallpapers/ps3/red_rose_01.jpg

  27. http://www.citytourcard.com/cms/upload/partner/berlin/BlueManGroup.jpghttp://www.citytourcard.com/cms/upload/partner/berlin/BlueManGroup.jpg

  28. http://www.kodiakexp.com/_resources/yellow-cake.jpg

  29. http://farm4.static.flickr.com/3214/2710224364_d776c2727f.jpghttp://farm4.static.flickr.com/3214/2710224364_d776c2727f.jpg

  30. http://search.it.online.fr/covers/wp-content/jeongmee-yoon-the-pink-blue-project-seowoo-and-her-pink-things-2006.jpghttp://search.it.online.fr/covers/wp-content/jeongmee-yoon-the-pink-blue-project-seowoo-and-her-pink-things-2006.jpg

  31. http://forum.xcitefun.net/files/orange_birds_rosing_721120_ga_135.jpghttp://forum.xcitefun.net/files/orange_birds_rosing_721120_ga_135.jpg

  32. http://silviahartmann.com/background-tile-art/images/1-silk-turquoise-background.jpghttp://silviahartmann.com/background-tile-art/images/1-silk-turquoise-background.jpg

  33. http://iotachi1913.com/wp-content/uploads/violet1.jpg

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