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Advertising Slogans

Advertising Slogans. Introduction to Business. Famous Slogans…name the company. Where do you want to go today? … Microsoft Life’s Good …LG It only does everything … Sony Playstation Connecting people …Nokia Just Do it … Nike. I am what I am … Reebok Impossible is Nothing …Adidas

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Advertising Slogans

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  1. Advertising Slogans Introduction to Business

  2. Famous Slogans…name the company Where do you want to go today? • … Microsoft Life’s Good • …LG It only does everything • … Sony Playstation Connecting people • …Nokia Just Do it • … Nike I am what I am • … Reebok Impossible is Nothing …Adidas Because you are worth it • … L’Oreal Cosmetics “There are some things money can’t buy. For everything else, there’s... • …Master Card

  3. What a Slogan should do… Qualities to make a slogan memorable Be provocative: Just do it , Impossible is Nothing Use illustration or story: Welcome to the Human Network(Cisco Systems) Tides in, dirts out Include Your Main Benefit: Melt in your mouth, not in your handEngineered like no other car in the world(Mercedes) Use alliteration, coined words, puns and rhymes…

  4. Slogans and Language… Alliteration • Allied Irish Bank: Britain's best business bank. • Jaguar:Don't dream it. Drive it. • Girl Guides:Dream. Dare. Do. • Fila:Functional... Fashionable... Formidable... • Hire Knowledge:Specialized staffing solutions.

  5. Slogans and Language… Coined words: (made-up words) Menswear:Everywear. Ski Fruit:Fruitius. Yogurtus. Delicia. Neff:Nefficiency. KP Peanuts:Pure snacking. Pure snacktivity. Smarties:WotalotIgot!

  6. Slogans and Language… Puns in the line, no branding • Moss Security: Alarmed? You should be. • Pioneer: Everything you hear is true. • Range Rover: It's how the smooth take the rough. • Casio: Precisely what you're looking for. • Weight Watchers Frozen Meals: Taste. Not waist. • Northern Telecom: Technology the world calls on. • Bendix Appliances: We'll do the homework.

  7. Slogans and Language… Puns with use of brand name • Barbados: Barbados. Goodness. Gracious. • Finish Detergent: Brilliant cleaning starts with Finish. • Kenco Really Rich Coffee: Get Rich quick. • Kodak Gold: Is your film as good as Gold? • Ritz Crackers: Nothing fitz like a Ritz. • John Deere Tractors: Nothing runs like a Deere • Money Magazine: Reap the rewards of Money. • IBM: I think, therefore IBM. • Cadbury's Wispa Candy: You can't keep quiet about a Wispa • Wike Farms Cheese: You'll Wike it too.

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