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Title. Introduction 公司简介. Shanghai Flower Port – Deroose Plants in China Since 2005. Deroose Plants INC in US Since 1994. Deroose Plants NV in Belgium Since the 19th Century. 德鲁仕总部 始于 19 世纪. 德鲁仕中国 始于 2005 年. 德鲁仕美国 始于 1994 年. Strategy 产品战略. Product Line – Guzmania 擎天系列.

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  1. Title

  2. Introduction公司简介 Shanghai Flower Port – Deroose Plants in China Since 2005 Deroose Plants INC in US Since 1994 Deroose Plants NV in Belgium Since the 19th Century 德鲁仕总部 始于19世纪 德鲁仕中国 始于2005年 德鲁仕美国 始于1994年

  3. Strategy产品战略 • Product Line – Guzmania 擎天系列 Guz.Starlight Cultivation 种植: 13-18 months 个月 Induction 催花: 16 weeks 周 Pot 盆径 : 12-15cm Height 高度: 60cm

  4. Strategy产品战略 • Product Line – Guzmania 擎天系列 Guz.Catherine Cultivation 种植: 10-13 months 个月 Induction 催花: 16 weeks 周 Pot 盆径 : 12-15cm Height 高度: 60cm

  5. Strategy产品战略 • Product Line – Guzmania 擎天系列 Guz. Class Cultivation 种植: 11 months 个月 Induction 催花: 13 weeks 周 Pot 盆径 : 11-13cm Height 高度: 35cm

  6. Strategy产品战略 • Product Line – Guzmania 擎天系列 Guz. Hope Cultivation 种植: 9 months 个月 Induction 催花: 9 weeks 周 Pot 盆径 : 9-11 cm Height 高度: 25cm

  7. Strategy产品战略 • Product Line – Vriesea 莺歌系列 Barbara Cultivation 种植: 12-15 months 个月 Induction 催花: 14 weeks 周 Pot 盆径 : 12-15cm Height 高度: 60cm

  8. Strategy产品战略 • Product Line – Vriesea 莺歌系列 Davine Cultivation 种植: 12 months 个月 Induction 催花: 14 weeks 周 Pot 盆径 : 10-12cm Height 高度: 50cm

  9. 国外经验 Foreign Experience • 组盆 Combined Potted Plants 俗话说“人靠衣装马靠鞍”，同样的道理也适合应用在凤梨品种的组盆推广销售上。 In China, there is a proverb “Clothes Make the Man”, which means the same on promoting the bromeliads.

  10. Some Suggestions一点建议 • 增加品种，规避风险 More varieties, less risk • “不要把鸡蛋都放在一个篮子里” Don’t put all eggs in one basket • 引入新品种，缓解销售压力 Introducing new varieties to release sales pressure • 如何挑选新品种 How to choose new varieties? • 低成本、高产出 Low input with high output • 例子 An example

  11. Delivery Delivery Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Some Suggestions一点建议 • 分散出货时间 Scattered delivery time • 稳定的出货 =〉稳定的销售 Stable delivery leads to stable sales

  12. 谢谢！Thank you! 上海鲜花港德鲁仕植物有限公司Shanghai Flower Port – Deroose Plants Co. Ltd.上海市南汇区东海农场振东路2号No2 Zhendong Road Donghai State FarmNanhui District 201303 Shanghai, ChinaTel +86 21 5829 6140Fax +86 21 5829 6133

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