the Styrian S-Bahn project - more public transport for the region

1. the Styrian S-Bahn project - more public transport for the region DI Werner ReiterlehnerFachabteilung 18A, Austrian Province of Styria

2. Province of Styria • second largest province of Austria • inhabitants: 1.2 Mio. • area: 16,400 km² • Graz, second largest city of Austria • inhabitants: 250,000 • conurbation Graz: 350,000 trips across the city-borders, of which 50,000 by bus/train share of Public Transport ~14.5% • S-Bahn Steiermark is one of the most important climate-protection projects

3. History • end of the 80s: Smog • plans for urban-suburban railway (Stadtregionalbahn) • decision pro S-Bahn • project Steirertakt (basic regular interval timetable) • first orders 1998 • further development and planning until 2007 • implementation of the new timetable 2008:start of S-Bahn Steiermark

4. S-Bahn Steiermark

5. S-Bahn Steiermark S-Bahn performance record: ~100 additional train-connections on working days finance: MÖST-means(EUR 10 Mio / year) core group, working group increase of passengersOct. 2007/Oct. 2009: +18% eco-balance evaluation (VCÖ) awards

6. Service-provisions of the (complete) S-Bahn

7. What‘s already been done… • S-Bahn „warm-up“ activities: • new: regular 60 minutes intervals on all routes(exception: Ostbahn) • new: „rendezvous“-interchange nodes on the hour, (thus S-Bahn becomes the 3rd urban public transport mode in Graz) • new: in the afternoon 30-minutes intervals for out-of-town services • new: on S-1 and S-515-minutes intervals into town • new: evening service

8. Success of the S-Bahn • in total: +4,900 passengers/day • in total: +18% (now: 31,800 passengers/day) • S-5: most used S-Bahn-route(7,400 passengers/day) • S-5 : route with the highest absolute increase (+1,350 passengers/day) • S-51 Radkersburger Bahn: route with the highest relative increase (+90% or +290 passengers)

9. How to proceed • timetable 2011 • Ostbahn becomes S-3 • Weizer Bahn S-31 • Koralmbahn becomes S-6 • 60-min. interval Sundays/holidays • expansion-stage priority 1 • continuous 30-min. interval • demand-oriented further development of the 15-min. intervals during peak-hours around the city of Graz

10. Forthcoming activities in Graz • Infrastructure • - regional public transport hub - central station of Graz • - interchange points at the periphery of Graz • Service • - tramlines to the north-west and south-west • - 4-min. interval on the route central station – inner city

11. Organisation and Infrastructure • Co-operation of • Traction-unit co-finance - EUR 35Mio • Infrastructure - railway-line (turnout Ostbahn) - stations(Don Bosco, Graz central-station)

12. Marketing Approach • Aim: • attract new passengers • winning over existing customers for long-term patronage • communicate- advantages of the product (timetable and costs)- emotions- personal benefit  through creative, and for public transport unusual actions

13. Marketing and Passengerinformation Performance record S-Bahn on tour, S-Bahn and leisure activities S-Bahn-branding, S-Bahn-Modell S-Bahn goes to companies S-Bahn in traffic message channel

14. Marketing and Passengerinformation Activities 2010 Basic informationtimetable-brochure,timetable-cards, information-booth, commuters‘ get-together S-Bahn aspartnerart-projects, LaSTRADA Construction-siteeventsforthe S-Bahn-extensions S-Bahn-Roadshow Social Networks (Facebook,…) regularcustomers‘ care Guerilla-Marketing youthproject Zivilcourage …

15. The Vision? Thank you for your attention!