1 / 15

what is Digital marketing

Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, ...

puminati
Download Presentation

what is Digital marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AN INTRODUCTION TO DIGITAL MARKETING PPT BY : PUMINATI DIGITAL

  2. WHAT IS DIGITAL MARKETING ? Puminati digital • Digital marketing, usually referred to as online marketing, is the practice of using the internet and other digital media to distribute advertisements in order to connect brands with potential customers. • using the internet and other forms of digital communication such as:  • Search engines • Websites • Social media • Email • Mobile apps • Text messaging • Web-based advertising In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing. 2

  3. Today's consumers conduct a lot of their product research online. According to Hub Spot Research, almost 77% of consumers look up a brand online before interacting with it. While 51% of shoppers claim to research products on Google before making a purchase. Digital marketing involves marketing to consumers through any number of digital channels. This form of marketing is commonly executed on websites, mobile devices, and social media platforms. This form of marketing is different from internet marketing, which is exclusively done on websites. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads. 3

  4. Ø WHAT ARE THE BENEFITS OF DIGITAL MARKETING? I. Lower cost — digital marketing is cheaper than traditional marketing. If done correctly, the ROI on your digital marketing budget can be huge. II. Global reach — operating a business online costs less and expands your reach to even more audiences across the world. III. Potential for viral content — distributing content online comes with the possibility of viral sharing via social networking, bringing in more business to you for generally no added cost. IV. Measurable results — your efforts are much more trackable than traditional marketing, due mostly to the fact that many analytics tools now exist. V. Keep up with competition — it’s becoming more and more common for customers to expect all brands, products, services, and small businesses to have an online presence. VI. Personalization — one of the reasons digital marketing does so well for small businesses is the fact that you can use personalization to automatically alter the user’s experience based on their interests. Digital marketing is undoubtedly a great way to expand your brand online, but what if you have no idea where to begin? Next, let's look at some digital marketing statistics for 2022 to gain a better understanding of who is doing what on the internet.

  5. SCOPE OF DIGITAL MARKETING IN INDIA . As per the latest Google Report, India has the potential to reach up to $100B  in online e-commerce. 391.2M In India, there will be 840 million total Internet users (60% of population) by 2022 840M Internet users across India spent over seven hours online daily in the third quarter of 2021. 7+HRS 5

  6. TYPES OF DIGITAL MARKETING 6

  7. 1. CONTENT MARKETING Content marketing refers to informational, valuable content LIKE blog posts, how-to videos, and other instructional materials .You can interact with your audience and respond to their queries using this kind of marketing. Additionally, it can aid in lead generation and sales closure. 7

  8. 2.SEARCH ENGINE OPTIMIZATION, (SEO) The practice of CREATING CONTENT in a way that search engines like google would rank it highly on the results page is known as search engine optimization (SEO) (SERP).Google USES algorithms to determine how RELIVENT your page is to the user's search terms. Since these algorithms are continuously updated, SEO tactics must also be modified frequently to remain effective. When done correctly, SEO activities will position your page at the top of search engine results pages and increase organic traffic. 8

  9. 3.SEARCH ENGINE MARKETING/PAY-PER-CLICK Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. These advertisements are often "pay-per-click," as the price is determined by how many people click the link. When you pay for these prime SERP positions, your URL will be marked as a "Ad." Although many consumers are aware that these are advertisements, this can still be a very successful digital marketing tactic. 9

  10. 4. SOCIAL MEDIA MARKETING Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. 10

  11. 5. AFFILIATE AND INFLUENCER MARKETING Affiliate  marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. 11

  12. 6. EMAIL MARKETING When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. Email marketing is often underestimated, and according to lyfe marketing, approximately $40 of revenue is brought in for every dollar spent on email marketing. 12

  13. 7. VIDEO MARKETING Videos that are brief and snappy can draw viewers more quickly than texts in the fast-paced world of today. Live or recorded video content, whether it's informative or amusing, is a trustworthy digital marketing strategy. More than 2 billion individuals use youtube each month to search for various things. It is a potential chance to attract new clients. It is a promising opportunity to reach new customers. 13

  14. WHEN AND HOW TO USE DIFFERENT TYPES OF MARKETING? Depending on which stage your business is in, different digital marketing strategies will serve you better.  For new businesses looking to expand their audience reach, SEM, social media, and affiliate/influencer marketing can help you reach new audiences quickly.  Once you’ve established an audience, focus on creating valuable content and increasing brand loyalty through channels like email marketing. Create this content with SEO in mind so your website will continue to draw in new organic traffic.

  15. 15

More Related