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Agency Barometer

Agency Barometer. January 2009. To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities. HP in partnership for knowledge with MCCA.

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Agency Barometer

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  1. Agency Barometer January 2009

  2. To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities

  3. HP in partnership for knowledge with MCCA • HP is sponsoring the MCCA in 2009 and is proud to support an organisation which has some of the very best agencies in the UK and International markets as members. • We are confident this partnership will complement some of the guiding principles of the MCCA: to stimulate debate among members, help share knowledge and promote innovation within the industry. • HP is ideally suited to delivering on the print and technology requirements of marketing communications consultants in today’s cut and thrust business environment. One such area is Variable Data Printing (VDP); offering the ability to personalise and tailor every element of the communication. The result is more effective marketing leading to an increase in response rates and a faster return on investment for the client. • For further information contact: Simon Addinall Market Development Manager, HP M – 07736 791 080 E – simon.addinall@hp.com W - www.hp.com/go/graphic-arts

  4. The Agency Barometer • Welcome to the MCCA’s Agency Barometer, which is being re-launched after nearly 6 years. Originally a joint trade body survey, the aim was to find out what agencies were predicting for the quarter and year ahead. The results allowed the agency sector to compare predictions with client ones expressed through The Bellwether Report. • 65% of the MCCA responded to this first survey, covering a wide variety of size and type of agency. • As with all of the MCCA’s research work the aim is to deliver member agencies insight to improve performance, so if you would like to add a question to this survey or have an idea for another, let us know. • Contact: Scott Knox Managing Director, MCCA E – scott.knox@mcca.org.uk D – 020 7535 3555

  5. What do you expect to happen to overall client budgets being spent with your agency in Q1 2009?

  6. If increase, by what % do you expect?

  7. If decrease, by what % do you expect?

  8. What do you expect to happen to client Direct Marketing budgets being spent with your agency in Q1 2009?

  9. What do you expect to happen to client Sales Promotion budgets being spent with your agency in Q1 2009?

  10. What do you expect to happen to client Digital budgets being spent with your agency in Q1 2009?

  11. What do you expect to happen to client Experiential budgets being spent with your agency in Q1 2009?

  12. What do you expect to happen to client Advertising budgets being spent with your agency in Q1 2009?

  13. What do you expect to happen to client Design/Branding budgets being spent with your agency in Q1 2009?

  14. What do you expect to happen to client PR budgets being spent with your agency in Q1 2009?

  15. What do you expect to happen to client Media budgets being spent with your agency in Q1 2009?

  16. What do you expect to happen to client Sponsorship budgets being spent with your agency in Q1 2009?

  17. What do you expect to happen to the numbers of staff in your agency in Q1 2009?

  18. What do you expect to happen to the number of new business opportunities presented to your agency in Q1 2009?

  19. How optimistic do you feel about the whole of 2009?

  20. Free training for members! • The MCCA is telling the sector: don’t cut training if you want to retain the best staff after the storm is over! We are doing more than shouting though… • The MCCA runs a number of bite-size 90-minute training seminars as part of their professional development programme and are offering the first for FREE • Topic:  What’s hot around the world? ‘The Big Won’ is a review of the best integrated ideas from around the world. The Editor, Patrick Collister, shows his selection of award-winning campaigns and their results. Because of Patrick's global perspective we can guarantee you will see new and exciting campaigns - definitely not the “usual suspects”. • Venue: MCCA, 4 New Quebec Street, London, W1H 7RF • Date: 29th Jan – 9.30am • Limited places so first come first served! Please email sam.gill@mcca.org.uk to reserve your place. As this is a free event please be courteous if you need to cancel so the place can be taken by someone else!

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