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Shannon, Head of Marketing :: Runs multi-channel campaigns to drive inbound leads

Shannon, Head of Marketing :: Runs multi-channel campaigns to drive inbound leads :: Develops nurture programs to engage with existing leads :: Works with marketing ops to qualify and route to BDRs/sales. Tim, Marketing Operations :: Manages and implements marketing tools and processes

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Shannon, Head of Marketing :: Runs multi-channel campaigns to drive inbound leads

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  1. Shannon, Head of Marketing :: Runs multi-channel campaigns to drive inbound leads :: Develops nurture programs to engage with existing leads :: Works with marketing ops to qualify and route to BDRs/sales Tim, Marketing Operations :: Manages and implements marketing tools and processes :: Maintains data quality in marketing automation platforms :: Works with marketing to implement lead qualification process

  2. The Essential Tech Stack Foundation - Quality Data Elliott LoweHead of Marketing Technology OperationsRingLead, Inc. JANUARY 2019

  3. “ We’re entering a new world in which data may be more important than software. ” –Tim O’Reilly, Technologist and Author 3

  4. “ Data Quality Will No Longer Be Just a “Nice to Have” ” – Mark Godley CEO, LeadGenius, ‘What’s Next: 5 Martech Predictions for 2019’, MarTech Advisor, 11/18 4

  5. Who We Are The Most Experienced Sales and Marketing Data Quality Solutions Provider 2018 -Marketo Deduplication launches RingLead acquires 3,000th customer 2017 - RingLead DMS launches with EnrichmentMarketo LaunchPoint Accelerate Partner charter member 2016 - Russ Artzt, co-founder of Computer Associates joins RingLead as Executive Chairman 2014 - Marketo duplicate prevention webhook launches 2014 - RingLead acquires Broadlook Technologies including Capture! 2004 - Full perimeter protection for web forms and list, and deduplication for standard Salesforce objects 2003 -First SaaS data quality solution for Salesforce launched

  6. What We Do Unlocking the Value of Data “After we implemented RingLead’s solutions, our lead conversions TRIPLED in a very short time! RingLead does what it promises to do” Identify and merge duplicate records in Marketo and Salesforce Enrich and normalize firmographic and contact data using industry leading data vendors Prevent duplicate records in Marketo and Salesforce Match Leads to Accounts and route to appropriate salespersons – Deepak Kumar Marketing Manager, Aruba Networks Provide data quality consulting services to major enterprises such as Moody’s, NYSE,, Spectrum, GE and HP

  7. The Cost of Dirty Data Sirius Decisions 1-10-100 Rule

  8. Clean Data is a Prerequisite to Demand Gen and ABM Success • Helps marketers build a complete ICP and accurately segment personas • Email verification reduces bounces and improves sender reputation • Reduces size of database and costs • Prevents ‘missed’ MQLs due to split lead scores • Ensures consistent, personalized messaging to the right targets • Increases connection and conversion rates

  9. Where to Start? 6-Step Program to Clean Data

  10. “ Data is a precious thing and will last longer than the systems themselves. ” –Tim Berners-Lee, Internet Pioneer 10

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