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Maximizing Social Media Engagement for Effective Communication

Discover innovative strategies and top tools to enhance social media interactions. Learn how to utilize services delays and crowd sourcing effectively. Explore new ways to engage through public hearings, Twitter chats, and news conferences. Focus on meaningful metrics for social media success.

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Maximizing Social Media Engagement for Effective Communication

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  1. Using Social Media EffectivelyTauni EverettUtah Transit Authority@rideuta@taunitweets Top tools: Mashable

  2. Finding Content

  3. Making TimeAlways Listen and Participate • Top tools: • Hootsuite, Tweetdeck • Echofon, Boxcar, Hootsuite • Google Alerts • Nutshell Mail

  4. Innovative UseService Delays • Top tools: • Hootsuite • Tweetchat

  5. Innovative UseCrowd Sourcing • Top tools: • Facebook • Twitter

  6. Innovative UsePublic Hearing Twitter Chat Top tools: Tweetchat, Tweetdeck, Tweet Reach, Hashtracking

  7. Innovative UseSocial Media News Conference Top tools: Google Blog Search, Technorati, Alexa, Compete

  8. Metrics • The importance of social media is the people who use it and the interactions that are taking place. • Ignore meaningless metrics like “numbers of followers.” • Focus on metrics like: • Influential blogs that link back • Twitter @ mentions, re-tweets and responses • Facebook shares and “people talking about this” Top tools: Facebook Insights, Hootsuite Analytics, Google Analytics

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