1 / 2

Feature and Benefit

Feature and Benefit. Feature : Describes an actual part of a product or service Benefit : Describes how a product or service will directly offer a user a solution Answers the question “What’s in it for me?” For every feature, there should be a corresponding benefit for a consumer.

season
Download Presentation

Feature and Benefit

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Feature and Benefit • Feature: • Describes an actual part of a product or service • Benefit: • Describes how a product or service will directly offer a user a solution • Answers the question “What’s in it for me?” • For every feature, there should be a corresponding benefit for a consumer

  2. “YOU DO” Activity Feature/Benefit of products Cut the products into strips and assign or draw from a hat. Teams of 2 go to product’s website and build a feature/benefit chart. Teams should find at least 5 – 6 features to work with. Remember, each feature has a corresponding benefit! Benefits Features

More Related