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Facts About Fiction

Facts About Fiction. Politics. Plastic Bags. Out of Town Stores. 133 g fuel / mile (1.6 km). 5 -10 g / bag. The Maths. 1 litre of fuel weighs approx 800g and takes a car approx 6 miles 6 miles uses 80 – 160 ‘bags worth’ of fuel 40 miles uses 530 – 1060 ‘bags worth’ of fuel (5.3 kg).

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Facts About Fiction

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  1. Facts About Fiction

  2. Politics Plastic Bags Out of Town Stores 133 g fuel / mile (1.6 km) • 5 -10 g / bag

  3. The Maths • 1 litre of fuel weighs approx 800g and takes a car approx 6 miles • 6 miles uses 80 – 160 ‘bags worth’ of fuel • 40 miles uses 530 – 1060 ‘bags worth’ of fuel (5.3 kg)

  4. 5.3 kg = How many of these?

  5. Oh and.....................

  6. Exaggeration Wash Temperatures Drying Methods

  7. Brainwashing Natural Chemical

  8. Confusion / Misleading Production After-care

  9. Cherry Picking Fibres LCA

  10. Conflict Biodegradable Greenhouse Gases

  11. The Good Old Days? Old New Bamboo (viscose) Spider silk Nettle PLA • Cotton • Polyester • Wool

  12. Time to Get Real

  13. Time to Get Real II

  14. Time to Think Big

  15. The Business Case Cost of manufacture + Cost of compliance + Profits __________________ = Total Cost

  16. The Opportunities • Reduction of:- • Water • Energy • Chemicals

  17. The Barriers • Economies of scale

  18. The Own Goals • Profiteering • Mis-information • Greenwash • Poor communication

  19. The Aims Introduce ‘better’ products Improve existing products

  20. The Needs • Objectivity • Assessment of products AND processes • Highlight opportunities for improvement • Assess all aspects of production and use

  21. The Tools www.colour-connections.com/EcoMetrics

  22. Considers • Water • Energy • Chemical use • Pollution • Considers • products, processes, use, laundry and disposal

  23. 2 levels of information • Traffic lights • To give instant visual comparisons • Numbers • To quantify differences

  24. Traffic light snapshot Cotton jet dyed T-Shirt Overall Tencel jet dyed T-shirt Overall

  25. Traffic light snapshot Polyester jet dyed T-Shirt Overall Cotton jet dyed T-Shirt Overall

  26. The Score Card • Cotton T-shirt • Jet Dye • Softener only • Wash at 30oC • Tumble Dry • Lasts 10 washes

  27. What are EDU’s? • Environmental Damage Units • Unit-less units used to enable comparisons • Big score = massive damage • Small score = little damage

  28. Comparisons • Jet dye cotton T-shirt 34 EDU’s / Kg • Jet dye organic cotton T-shirt 28 EDU’s / Kg • Jet dye Tencel T-shirt 28 EDU’s / Kg • Dope dye polyester T-shirt 19 EDU’s / Kg • Re-cycled cotton T-shirt 11 EDU’s / Kg • Cold pad batch cotton T-shirt 28 EDU’s / Kg

  29. Sodu’s • Sub-Optimal Durability Units • Penalty for low durability merchandise • Measure the impact of having to replace low quality merchandise

  30. Interesting.............. • Natural fibres aren’t necessarily best • Durable merchandise is good • But can skew people’s thinking!!! • Low temperature washes have small benefits compared to change of drying habits

  31. Interesting........... • Anti-microbial • Halve the washing frequency, extend life span, use less energy and water • Stain Repellent • Reduce washing frequency

  32. Interesting........... • Improving the performance of the dyehouses you use will be more beneficial to the planet than almost any overtly ‘green’ initiative

  33. Household Module • Looks at long term behaviour • Rewards quality and durability • Uses RDA calorie analogy

  34. Household Module • Looks at complete life-cycle • Impacts of manufacture • Impacts of laundry • Impacts of disposal

  35. Household module • Encourages consumers to think about Value not cost

  36. Eco-metrics pro • Takes the core concept to a different level

  37. Eco-metrics pro • Used for detailed process improvement • Used for supply base initiatives • Used to demonstrate performance above the industry average

  38. Eco-metrics Labelling • Eco-metrics is available for product labelling • Visual traffic lights • EDU scores

  39. Eco-metrics Communications • Use the approach for clearer stakeholder communication • websites • brochures • marketing

  40. Interactive Eco-metrics Training • Available from Colour Connections • How to use the Eco-metrics tool to maximum effect • Importance of holistic thinking • Avoiding greenwash • Avoiding being greenwashed

  41. Use EcoMetrics Common Sense Approach to............ • Assess opportunities to improve • Tackle greenwashing • Check your suppliers • Avoid making wrong claims • Find hidden Eco-products (e.g. Dope Dye, Tencel) • Help marketing • Make your business better • Reduce the impact on the environment

  42. The Conclusions • Less for more • Make better things and Make things better • Existing products can be good • Be objective – do what’s right • Sustainability has to pay • Water, energy and chemicals cost money • Low impact should mean low price

  43. More Sensible Advice RITE Conference Wednesday 6th October, London 2010 www.ritegroup.org

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