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Comprendre la consommation et le comportement d’achat

Comprendre la consommation et le comportement d’achat. L’influence des facteurs d’ambiance sur le comportement d’achat en magasin. Source, le marketing sensoriel du point de vente , Dunod. La classification des besoins de Maslow (1972). Sens de l’évolution des besoins.

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Comprendre la consommation et le comportement d’achat

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  1. Comprendre la consommation et le comportement d’achat Angélique Guilbert ECG1 promo 2015

  2. L’influence des facteurs d’ambiance sur le comportement d’achat en magasin Source, le marketing sensoriel du point de vente, Dunod Angélique Guilbert ECG1 promo 2015

  3. La classification des besoins de Maslow (1972) Sens de l’évolution des besoins Angélique Guilbert ECG1 promo 2015

  4. La dynamique hiérarchique des attitudes Marketeur Difficiles à modifier A D I A Faciles à modifier Source Mercator Angélique Guilbert ECG1 promo 2015

  5. Focus sur l’influence de la famille Angélique Guilbert ECG1 promo 2015

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