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The internet and new technologies. Google Chrome Facts about Google:.
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Google Chrome Facts about Google:
SearchGoogle Web SearchGoogle Blog SearchGoogle News Google Health Google Book Search Scholar Google FinanceGoogle MapsGoogle ImagesGoogle VideoGoogle EarthGoogle SkyGoog-411Google AlertsGoogle Patent SearchGoogle accelerator
“Google's share of Internet searches is more than 60% in the USA -- about twice the combined total of Yahoo and Microsoft, according to ComScore MediaMetrix. And Google commands 78% of worldwide search advertising revenue, worth $11.5 billion a year. Yahoo has 11%, worth $1.6 billion.” • Jon Swartz and Byron Acohido, USA TODAY, February 4, 2008, p. 2B
AdvertisingAdwords(runs targeted ads around Google's search) resultsAdsense(contextual linking service)DoubleclickFeedburner(feed and blog advertising network)Google Airwaves(automatically connects advertisers with radio stations)
Advertising provides 99% of Google’s Revenue • “Today, only 5 to 10 percent of advertising budgets are spent online, even though most Americans now spend as much time on the Web as watching television.” • Lohr, Steve, International Herald Tribune, October 13, 2007, p. 19
Personalization and organization IGoogle Google Notebook Google Custom Search Google Reader Google Translate
Office Software (Google Apps) Google Docs Google Sites Google Calendar Google Desktop (search and personalize your computer) Google Glossary Sketchup 3-D form creation (@Last Software) Gapminder’s Trendalyzer Software: visualization graphics
Communication Gmail Postini: email security and anti-spam service Google Talk Google Groups Orkut.com OpenSocial standard (which will link applications across major social-networking sites) Jaiku (microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons, link Webfeeds.) Dodgeball (social-networking software for mobile devices) Google Mobile Google SMS Google Maps Mobile Android operating system for mobile phones
BlogsBloggerMeasure Map(A statistics and analytics package geared more towards blogs than other web sites)
Photographic ImagingPicasaPanoramio(photo tagging and photo sharing site)VideogamesJASS Inc.
Shopping and Electronic PaymentGoogle Product SearchGoogle CheckoutGoogle Payment CorporationAllpay(provides bill payment solutions including swipe cards Direct Debit Barcoding Internet Telephone and mobile phone bill payment solutions)
Google built 5 new datacenters in 2006 in the U.S., with an average of over 8,000 servers per datacenter. By June 2006 Google had an estimbated 550,000 servers worldwide.
Google’s shares crested $747.24 in November, 2007 • Microsoft is worth $270 billion • Google is worth $160 billion. Microsoft’s software market, however, offers weaker growth prospects.
Google Earnings Top $5.37 Billion in Revenue Q2 2008 • Google Search To Surpass Size of Microsoft Windows in 2009 “Google's search business will be larger and more profitable than the most profitable and legendary monopoly in history--Microsoft Windows. (Just Google's search business--that doesn't even include AdSense).”
Evolution of a Mass Medium THREE STAGES OF MASS MEDIA • Novelty Stage • Entrepreneurial Stage • Mass Medium Stage
Internet History: 1. Novelty Stage 1954
Internet History: 1. Novelty Stage 1964
Internet History: 1. Novelty Stage • Packet Switching/Leonard Kleinrock (1959-1962) (video)
Internet History: 1. Novelty Stage • Packet Switching/Leonard Kleinrock (1959-1962) (video) • ARPANET • UNIX (video) • USENET (Video)
Internet History: 2. Entrepreneurial Stage • National Science Foundation (NSF) uses the Internet to link Universities, researchers
Internet History: 3. Mass MEDIA stage • 1992: CERN labs the world's largest particle physics laboratory
1992: lee invents HTML Hyper Text Mark Up Language
Internet History: • 1993: Mosaic =first image-based Internet browser
Internet History: • 1994: Netscape
Internet History: • 1995: Internet Explorer
Internet History: • 1995: Internet Explorer
In 1994, a mere 3 million people were connected to the Internet. By 1995: 24 million were connected. The Internet had become a mass medium