Presentation Transcript

1. TEMPLATE Local sales information for MRN’s radio partners. Please feel free to edit this presentation according to the guidelines on page 11.
2. On average, our broadcast skews male and also attracts a large percentage of female listeners for consumer product advertisers. WHO LISTENS 54% of MRN’s listeners are in the 18-54 demographic with a higher than average household income. Arbitron Motor Racing Network Custom Diary & PPM data, 2011 race season 3-1-2012
3. Compared to the general population, NASCAR/Auto Racing radio listeners are: 138% more likely to have attended an auto show in the last 12 months 29% more likely to own stock 35% more likely to have visited a fast-food or drive-in restaurant 13 or more times in the last 30 days 11% more likely to have spent $30,000 or more on a current owned or leased vehicle 19% more likely to have visited a family restaurant or steakhouse six or more times in the last 30 days 96% more likely to have participated in billiards or pool over the last 12 months 19% more likely to have investments totaling $100,000 or more 27% more likely to have attended bars/nightclubs over the last 12 months 28% more likely to have a 401(k) 17% more likely to have money market funds 100% more likely to have participated in a fantasy sports league in the last 12 months WHO LISTENS GfK MRI, Doublebase 2012
4. WHO LISTENS NASCAR fans are loyal to begin with, but NASCAR fans who listen to radio are the most loyal in the sport. Fans who keep up with NASCAR on radio: Ipsos, 2009 NASCAR Brand Tracker. Question: Below is a series of statements people have made about NASCAR and its sponsors. For each statement please indicate whether you agree or disagree, moderately, or strongly.
5. WHEN THEY LISTEN An analysis of a full day of listening on our radio partners shows listening peaks during the race broadcast. Data represents quarter-hours of listening to all East Coast Motor Racing Network stations by Arbitron PPM panelists on Sunday 10-23-2011 when there was a race broadcast versus quarter-hours of listening to the same stations on a Sunday without a race, 5-1-2011, in East Coast PPM markets. Arbitron Motor Racing Network Custom Diary & PPM data, 2011 race season 3-1-2012
6. NASCAR fans are the most brand-loyal fans in sports. Fan loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans. WHY THEY’RE DIFFERENT 1 out of 3 NASCAR fans overall and nearly half of avid fans, listen to the radio for NASCAR content. Race attendees and radio listeners are NASCAR’s most passionate fans. They are twice as loyal to existing sponsors and twice as likely to try or switch brands than the average NASCAR fan. Ipsos, 2009, NASCAR Brand Tracker
7. High Tech Toys Bigger Toys TRACK ATTENDEES Do-It-Your-Selfers Pets Scarborough USA + 2011 Multi-Market, Release 1
8. WHO SUPPORTS NASCAR SPONSOR INFO NASCAR Official Partners 3MBank of AmericaCamping WorldCanadian TireChevroletCoca-ColaCoors LightCraftsman ToolsDIRECTVDodgeDuPontExideFeatherlite CoachesFeatherlite TrailersFordFreescaleFreightlinerGilletteGoodyearGrowth EnergyHead & ShouldersMarsMcLaren Electronics Systems Mobil 1NabiscoNational Corn Growers Assoc.Nationwide InsuranceOffice DepotOld SpiceO'Reilly'sSafety-KleenSprintSunocoToyotaUnileverUPSUSGVisaK&NWhelen Engineering, Inc. MRN Sponsors Aaron’sAARP American Ethanol Anheuser-Busch Auto Zone Boston Beer CarFax CarQuest Coca-Cola Constant Contact Discovery Networks DXL Exxon Mobil Ford Gatorade Geico Insurance Identity Guard Kroger Living Essentials Lowe’s Lumber Liquidators NAPA Auto Parts NHTSA O’Reilly Auto Parts Outback Steakhouse Perio/Barbasol Progressive Insurance Quicken Loans Red Wing Service Master Shell Quaker State Sprint Sunoco Toyota Valvoline Wal-Mart Wolverine/Cat Wrangler Wright Brand Bacon Wyndham Worldwide There are no sponsor restrictions during an MRN broadcast.
9. OPPORTUNITIES LIVE EVENTS NASCAR Sprint Cup Series The most popular form of motorsports in the United States, MRN provides coverage of 26 events from the famous Daytona International Speedway to the season-ending finale at Homestead-Miami Speedway in South Florida. NASCAR Nationwide Series Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same speedways, and in the same cars. This series provides some of the most exciting competitions anywhere. NASCAR Camping World Truck Series This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks, NASCAR specifications, and young, enthusiastic drivers.
10. OPPORTUNITIES SHORT SUPPORT PROGRAMS NASCAR LIVE Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show allows listeners an opportunity to call in and talk directly to the stars of NASCAR. NASCAR TODAY & NASCAR TODAY Midday Two minute daily newscasts are hosted by Woody Cain and Kyle Rickey featuring the latest information from NASCAR including race results, driver interviews, and breaking news. NASCAR U.S.A. An exciting country music and NASCAR racing program, NASCAR U.S.A., “America’s Tailgate Party,” features hot country music, news, and driver and artist features. Relevant content is brought to listeners from each week’s NASCAR venue. Ned Jarrett’s “World of Racing” A two-and-a-half minute daily commentary, “World of Racing” is hosted by MRN anchor Joe Moore. Airing Monday-Friday, 52 weeks, this is the program’s 35th year in production. Monday Morning Race Refresher Two minute recap every Monday during the NASCAR Sprint Cup Series season gives highlights of the weekend’s events with driver audio and insight from the winning teams. Morning Driver Prep Service A seasonal prep service offers listeners pre- and post-race information, race results, point standings, track and driver history, and trivia.
11. STATION INFORMATION TEMPLATE Place your station and rate card information here. MRN wants to make your sales success as easy as possible. Please feel free to edit this presentation to suit your local sales needs. We ask that you credit sources appropriately and where needed. If you have any questions please contact Radio Partnerships at (704) 262-6712.