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QUALITY

QUALITY. “I don’t know what it is, but I know it when I see it” Subjectivity What makes a media project good ? No definition, but can be described. QUALITY: A 5 PART EQUATION. Form--the craft Content--what is being communicated Artistry--interaction of form and content

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QUALITY

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  1. QUALITY • “I don’t know what it is, but I know it when I see it” • Subjectivity • What makes a media project good ? • No definition, but can be described

  2. QUALITY: A 5 PART EQUATION • Form--the craft • Content--what is being communicated • Artistry--interaction of form and content • The Viewer--approach and effect • Business/Commercial Success

  3. 1. FORM: How we present the content • Create an illusion • be invisible (drama) • Create an effect • effects are not hidden (music video)

  4. sound/music photography lighting writing directing casting performance/acting Sounds are appropriate, clear, positioned Exposure, composition, sense of style Even, but expressive, appropriate mood Natural dialogue, understandable plot, subtexts, simplicity Understands script, performances feel natural, nuance Actors believable, capable, correct look and feel Natural, involve the viewer, understand the script 1. FORM: How we present the content

  5. wardrobe/makeup editing technical quality sound image special effects graphics setting Visually interesting, era/reality, believable, unified look Transitions motivated, continuity, rhythm/pace, simplicity, scenes/story make sense Exposure, levels, color, etc. No distortion, hum, etc Accurate color and signal to noise ration Believable, seamless, appropriate Composition, clarity, safe area Shootable, visual interest, 1. FORM: How we present the content

  6. Design Navigation Visually interesting, unified look, easily understandable, uncluttered Easily followed, logical, simple 1. FORM: How we present the content

  7. Significant relevant thorough accurate challenging appropriate interesting Timely moving 2. CONTENT: What we want to communicate

  8. use oblique approach be about something Not just excitement Human condition Great themes Useful 2. CONTENT: What we want to communicate

  9. socially redeeming provides insight into the human condition deals with difficult subjects has seriousness of purpose has a reason for the telling addresses universal issues illuminates the human spirit is significant to the culture 2. CONTENT: What we want to communicate

  10. 3. ARTISTRY: How form and content effect each other • Interaction of form and content • indefinable, but necessary • creative • unique • appropriate • original • whole is greater than sum of its parts

  11. 3. ARTISTRY: How form and content effect each other • Magic • programs which are blessed • programs which "sing” • Chemistry • originality

  12. 3. ARTISTRY: How form and content effect each other • innnovativeness • unpredictability • Passion • risktaking • intensity • daring

  13. 3. ARTISTRY: How form and content effect each other • difficult to quantify or measure • artistry may be perceivable but not definable • necessary to art

  14. 4. THE VIEWER • Approach to the Viewer • respect audience • not cynical • not preach • relevant, informative, challenging • Effect on the Viewer • grabs • emotional impact • stimulate thought • move to action

  15. 4. THE VIEWER • assume that the audience is intelligent and capable of understanding and appreciating quality • avoid preachiness and not just intend to sell products • challenge • teach, • enlighten • satisfy • nourish • stimulate • entertain

  16. 4. THE VIEWER • provide a framework to make connections • engenders curiosity • makes people think • stimulates them to talk about its subject matter

  17. 5. BUSINESS/COMMERCIAL SUCCESS • Numbers/ratings • if nobody watches, is it good ? • may be irrelevant if not watched • particular audience....how well you hit the target

  18. 5. BUSINESS/COMMERCIAL SUCCESS • maximize audience size • how effective is a program which few people see • you cannot have a substantial effect in a mass medium without a large audience • effectiveness in gathering and holding viewers • how well you reach the targeted audience • age • education, • sex.

  19. 5. BUSINESS/COMMERCIAL SUCCESS • Audience data useful in evaluating quality • clearly is only part of the mix.

  20. Some General Characteristics • -factual projects/programs should be impartial, tasteful, and fair • -fictional projects/programs should not be impartial, but should be challenging, passionate, and well crafted • -programs should deal with issues indirectly to avoid being pedantic • -quality programs should require active rather than passive viewing • -quality television is intimate television

  21. General Characteristics • Comedy "it should be wildly funny and make a social statement". • Producer of WKRP In Cincinnatti • Steven Bochko, the creator of NYPD Blue, says there is an indefinable element which is a “chemistry” or a Gestalt • quality programs should make people think, move them to action, stimulate them, entertain them, and take them out of their lives. • "chill bumps" at moments of discovery • stimulating the viewer to take action.

  22. General Characteristics • Does the program meet its goals • maximizing audience • social significance. • Each professional creates with goals in mind • consideration of those goals in evaluating quality.

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