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Personal Branding CEO Conference. Free Gift! FrankJKenny.com. Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing
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Free Gift! FrankJKenny.com Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market’s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion Social Media Essentials and Strategies @FrankKenny facebook.com/groups/ChamberOfCommerce
Coupon Code: CEO @FrankKenny facebook.com/groups/ChamberOfCommerce
@FrankKenny facebook.com/groups/ChamberOfCommerce
Today's worker will have on average approximately three careers and eight jobs over a lifetime. @FrankKenny facebook.com/groups/ChamberOfCommerce
http://thedegree360.onlinedegrees.com/visuals/social-recruiting.htmlhttp://thedegree360.onlinedegrees.com/visuals/social-recruiting.html @FrankKenny facebook.com/groups/ChamberOfCommerce
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Sweet Spot Business Community Chamber Media Company Government @FrankKenny facebook.com/groups/ChamberOfCommerce
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Keyword Rich Bio @FrankKenny facebook.com/groups/ChamberOfCommerce
Email Signature @FrankKenny facebook.com/groups/ChamberOfCommerce
Words – Spelling, Grammar @FrankKenny facebook.com/groups/ChamberOfCommerce
Demeanor @FrankKenny facebook.com/groups/ChamberOfCommerce
Where to Focus • Blog • LinkedIn • Facebook • Twitter • Google+ • Pinterest @FrankKenny facebook.com/groups/ChamberOfCommerce
Secret Laws of Society Sociologist and anthropologist Marcel Mauss said, “There is an obligation to give, an obligation to receive, and an obligation to repay.” • Law of Reciprocity • Starbucks • Cave Men • Car Wash • Coke • Paper flowers • How To: • Twitter Follow and RT • Facebook – Share • LinkedIn – Recommend @FrankKenny facebook.com/groups/ChamberOfCommerce
Laws of Social Media • Consistency • Obsessive desire to appear consistent • Cognitive Dissonance • Drive Safely • Essay Video • How To: • Testimonials • Subscribers/likers • Downloads @FrankKenny facebook.com/groups/ChamberOfCommerce
He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death. @FrankKenny facebook.com/groups/ChamberOfCommerce
Give Gifts. Be Generous • FrankJKenny.com • Frank@FrankJKenny.com • Twitter.com/frankkenny • Linkedin.com/in/frankkenny • Gplus.to/FrankJKenny • Facebook.com/Frank.Kenny.Speaks.Writes.Coaches
Introduction • Former Chamber President/CEO • Doubled the size of organization • State, national, and international • Faculty of U.S. Chamber’s Institute • MBA, Member of ACCE, W.A.C.E.