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Marketing and Public Relations Opportunities

Marketing and Public Relations Opportunities. District 42. Introduction. Homework assignment… Each Division/Area Governor research publications where we may be able to get some free or inexpensive advertising.

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Marketing and Public Relations Opportunities

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  1. Marketing and Public Relations Opportunities District 42

  2. Introduction Homework assignment… • Each Division/Area Governor research publications where we may be able to get some free or inexpensive advertising. • This will be used to target PR campaign in your area and divisions to help your clubs grow and to possible start new clubs

  3. Introduction Great collaboration of ideas across Divisions Main Themes… • Have a Social Media Presence • Utilize Community Listings • Target Audiences • Build Relationships • Leverage Existing Networks

  4. Division A • Advertise in the newspaper, on TV or on the radio • Many news stations and newspapers have a free community events calendar, such as the CTV News example shown below: http://edmonton.ctvnews.ca/community-calendar/community-calendar-submit-your-event • The city of Edmonton has a calendar where events can be submitted: http://www.edmonton.ca/attractions_events/schedule_festivals_events/submit-an-event.aspx

  5. Division A • Corporate clubs: • Mail inserts with paystubs • Toastmasters information in a “welcome to your new office/desk/workstation” package • Community Clubs: • Clubs always have the opportunity to give back to the community. At that time display a banner and have Toastmasters pamphlets available. • All clubs: • The trick is to ensure that the method or mode of advertising gets to “top of mind” for the people the club wants to attract.

  6. Division B Get the Word Out • Community Listings • MySask event listing, Access Communications, LeaderPost – City Beat • Online Classifieds – Kijiji, UsedRegina.com, etc • Online Community Networks • Facebook, Twitter, LinkedIn, MeetUp • Press Releases • Submit TM member stories and TM events to the press (newspapers, TV, radio)

  7. Division B Be Visible • Outside meetings, Open house Talk to the right people • HR departments • Join a club; Demo meeting; Success Module; Start a club • Professional Associations • HR, Project Management Talk up Toastmasters – A LOT • Fax, Mail drop, Elevator, Name Tags

  8. Division C – aDDVANCe Team Area/Division/District PR • Show at conferences/fairs for target audiences • Man a booth to attract attendees • Give a TM presentation • This would be low cost, giving a presentation can get you a discount • Leverage memberships/volunteers in target audience groups on • New immigrant groups, professional groups, United Way organizations

  9. Division C – aDDVANCe Team Club PR • Leverage memberships/volunteers of club members for target audiences • New immigrant groups, community associations • Local advertising • Clubs can display a sign in the lobby of the building on the days they meet • For a corporate club display your club banner in a coffee room or other high traffic area • Promote your club during goal setting times (New Year and performance review time)

  10. Division D Star power Marketing & Public Relations opportunities Division Contests: use this event to indirectly advertise the clubs in our Division. i.e. Fall contest yesterday was an indirect showcase of the talents of Edmonton Advance club where 2 of their members took the lead role for Toastmasters & SAA. Invite friends , family & friends of friends to enjoy some laugh at the Division Contest. Assistant Division D Governor Stephen Hall has been actively promoting toastmasters in the organizations he has been involved in like the project managers group.

  11. Division D Star power Marketing & Public Relations opportunities KJJ, for a minimal fee, post the club info in KJJ.(for free but it will not be a priority when searching at its way at the bottom of the list) We do have a foldable board for our club that we post outside the building on the day of the meeting; we take it down thereafter. As an open club, we ask out members to pin posters in there workplace i.e. as in the lunchroom, areas where they are allowed to post messages for free.

  12. Division D Star power Marketing & Public Relations opportunities Upcoming TLI hosted by one of our clubs in an educational Institute, higlights the host club and will give them more exposure in Campus and as I understand will also give them also the opportunity to involve other campus organizations to assist during the event. Community Events where we can put up a table and have all kinds of toastmaster information besides the volunteer event. Ensuring that all the Clubs in Division D have updated their information on the WWW and tear down outdated posters and only current posters should be posted. Most often we hear people saying we found you by googling online.

  13. Division D Star power Marketing & Public Relations opportunities All clubs take advance of the free resources such as bulletin boards in their localities: workplace, nearby grocery stores, libraries, Church, schools and media outlets. Look for certain locations nearby where you are allowed to post papers where you can have the name & contact info in a card or tear like style format. Make note of the location that has more info taken and do not bother posting again in the location if the information is intact (no one is paying attention.) We have City TV and CBC close by. In the community section or any segment of a show where our experienced Toastmasters such as Neil Wilkinson, Ken Tanner, Peter Kossowan or Carol Blair will be interviewed about toastmasters.

  14. Division F

  15. Division F

  16. Division G • Following up on opportunities for flyers and other marketing prospects based on club proximity and timing. • Area governors are using their club visits and emails to sell the idea of different marketing approaches. • Membership Magic seminar was used to spark ideas for clubs on Sept 20 in Lethbridge. Areas 35, 36 and 38 (Lethbridge and Medicine Hat) were represented • Booth at Immigration Fair

  17. Division G A different tact – Making the connection Front-of-mind approach vs. first impression Corporate training spending is decreasing Target the decision-makers but avoid working in silos or divisions where possible Focus in on 3 major employers previously untapped by Toastmasters and sell the value

  18. Division J National Energy Board • Demonstration meeting on Oct 15th • Moving forward toward Charter Alberta Energy Regulator • Discussions in progress Calgary Immigration Career • Participation with other divisions represented

  19. Division K • Facebook, Twitter and other social media sites • Online Classifieds • Kijiji, Red Deer Craigslist • Friendly partners • Stettler Regional Board of Trade, other Chambers of Commerce • Local Newspapers including community papers • Red Deer Advocate • Stettler Independent • The Scoop, The Echo (Airdrie)

  20. Division K • Local Radio Stations, Community Service ads. • Community Associations, newsletters and websites • Corporate Clubs, get into the Company newsletter or web page • College and University newsletter • Community Education boards • School boards • Churches • Club Open House

  21. Conclusion • Social Media • Community Listings • Targeting • Relationships • Networking

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