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Communities >> Promoting Interaction >> Adapting Services

Communities >> Promoting Interaction >> Adapting Services. Presented by William Hann Managing Editor, Free Pint. Content. Knowing who your users are Knowing what they want Promoting interaction & repeat visits Repeat traffic Quality of the Bar Content Customer service.

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Communities >> Promoting Interaction >> Adapting Services

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  1. Communities>> Promoting Interaction>> Adapting Services Presented by William Hann Managing Editor, Free Pint Community Interaction and Service Adaptation

  2. Content • Knowing who your users are • Knowing what they want • Promoting interaction & repeat visits • Repeat traffic • Quality of the Bar • Content • Customer service Community Interaction and Service Adaptation

  3. What is Free Pint? • Community of 28,000 business information searchers • Twice monthly newsletter seen by over 100,000 readers • Research forum (the “Bar”), book reviews, events, news, “tipples” Community Interaction and Service Adaptation

  4. Community Interaction and Service Adaptation

  5. Knowing your users • Registration • Short • Optional • Terms of Use andLegal Notices Community Interaction and Service Adaptation

  6. Knowing your users • Manual tally sheets • Telephone responses • Customer service • Speed of response • Politeness and respect • Reliability • Hand written compliments slips • Beermats Community Interaction and Service Adaptation

  7. Knowing what they want • Reading lists(LIS-LINK, BUSLIB-L etc.) • Keeping in touch (articles, Favourite Tipples, book reviews) • Read all postings at the Bar Community Interaction and Service Adaptation

  8. Free Pint Bar Community Interaction and Service Adaptation

  9. Repeat Traffic • Bar Digest • All postings emailed 3 times a week • Daily Tipple • Bar submissions by email Community Interaction and Service Adaptation

  10. Repeat Traffic • Bar summary in newsletter Community Interaction and Service Adaptation

  11. Repeat Traffic • Account Management Community Interaction and Service Adaptation

  12. Repeat Traffic • Personalisation Community Interaction and Service Adaptation

  13. Quality and Content • Quality • Quality of Bar postings and correction of errors • Delete rude postings • Content • Quick Tipples on homepage • Newsfeed, events and book reviews with purchase options Community Interaction and Service Adaptation

  14. Communities>> Promoting Interaction>> Adapting Services Presented by William Hann Managing Editor, Free Pint Community Interaction and Service Adaptation

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