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Local Food From Local Farms: Benefits and Opportunities Casey Foster Nebraska Department of Agriculture Ag Promotion Coordinator – Value-Added 800-422-6692 cfoster@agr.ne.gov www.agr.ne.gov August 7, 2007. Return on Production. Returns to the producer. Loaf of Bread @ 1.39 =. 5 Cents.
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Local Food From Local Farms: Benefits and Opportunities Casey Foster Nebraska Department of Agriculture Ag Promotion Coordinator – Value-Added 800-422-6692 cfoster@agr.ne.gov www.agr.ne.gov August 7, 2007
Return on Production • Returnstotheproducer • Loaf of Bread @ 1.39= 5 Cents 1 Dollar • 1 Gallon of Milk @ $2.89 = • 1 lb of Sirloin Steak @$4.39 = 68 Cents 40 Cents • 1 lb of Bacon @ $3.29 = 52 Cents • 1 Dozen Eggs @$1.15 = • Cost absorbed by marketing, shipping, handling, packaging, taxes, etc. 39 cents to the producers pocket (4.8% of the cost) • $8 meal = Source: “Farmers Share Luncheon.” Tri-State Neighbor 13 July 2001, sec. B
Marketing Kit • Components Include: • Nebraska Marketing Plan • Nebraska Our Best to You stickers (10/box) • Price Cards (100/box) • Logo-embossed plastic bags (200/box) • CD includes • Nebraska Our Best to You logo • Magazine and Newspaper Advertisements • Cost = $25/kit
Ag Promotion Programs • Senior Farmers’ Market Nutrition Program • Low-income senior citizens receive coupons to purchase fresh, locally-grown fruits, vegetables and herbs from registered Nebraska produce vendors • Coupons are available June – August • Seniors can sign-up to receive coupons at a local senior center • Farmers must register with NDA to accept coupons • Nebraska = $246,775 Total Federal Funds
Specialty Crop Block Grant • Nebraska = $104,133 for FY 2007 • Eligible projects must enhance the competitiveness of specialty crops • Focus: • Research • Marketing • Education • Buy Local Programs • Other areas • More funds available for FY 2008
Ag Resources • Nebraska Our Best to You Marketing Kit • Nebraska Fresh Produce Model • Guide to Nebraska Fresh Produce Directory • Nebraska Food and Meat Directory • A Research Study Guide for Nebraska Value-Added Companies Brochure
Nebraska Department of AgricultureAg Promotion & Development DivisionP.O. Box 94947Lincoln, NE 68509-4947Ph: 800-422-6692E-mail: cfoster@agr.ne.govWeb Site: www.agr.ne.gov