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MRC Luncheon, December 14, 2012

What in the world is a Knowledge Collaboration and why is Bill Moult crazy enough to try it?. MRC Luncheon, December 14, 2012. Some Thoughts About…. o ur company,. my role within the company. Knowledge Collaborations. the MRC. Taking Advice From the Greats.

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MRC Luncheon, December 14, 2012

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  1. What in the world is a Knowledge Collaboration and why is Bill Moult crazy enough to try it? MRC Luncheon, December 14, 2012

  2. Some Thoughts About… • our company, • my role within the company • Knowledge Collaborations • the MRC

  3. Taking Advice From the Greats A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be. - Wayne Gretzky

  4. When I joined Nielsen, it wasn’t for the kind of company it is. It was for the kind of company it could be.

  5. Bill Moult PA NH Why am I with Nielsen’s Media & Advertising Analytics? In addition to Nielsen’s WORLD CLASS MEASUREMENT, we are excited to be building WORLD CLASS ANALYTICS. Busch Center Carnegie Mellon Wharton Harvard Business School

  6. Evolving the company What we want to be How we’re going to get there Client Business Partners Client-focused Integrated More Watch-Buy Connections Knowledge Collaborations Open Strategic Center of Excellence Strategic

  7. Some Thoughts About Knowledge and then KnowledgeCollaboration

  8. Some Thoughts About Knowledge Collaboration… “Indigenous Knowledge Systems and Alaska Native Ways of Knowing,” Barnhardt and Kawagley, U. of Alaska Fairbanks

  9. Rate of Change Slower change Faster change

  10. Accelerating Pace of Change in Media iPad TV apps Internet enabled TV The most recent 5 years Internet connected TV Early mobile video Online video for PC VOD The next 10 years DVR The first 50 years DVD Broadcast TV Cable & Satellite TV VCR

  11. A Day in the Life - Boomer Monday - Morning Frank 51 Mature Professional LOCATION SOCIAL ACTIVITIES MEDIA EMOTION 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM Morning

  12. A Day in the Life - Millenial Monday - Morning Alex 24 Post-Grad Suburbanite LOCATION SOCIAL ACTIVITIES MEDIA EMOTION 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM Morning

  13. “The future ain’twhatit used to be.” Yogi Berra In other words…

  14. Last year, we volunteered to be a test for Nielsen We let our new analytics team be a guinea pig for Knowledge Management

  15. The guinea pigs are alive, well, and learning new tricks

  16. Early success stories – iKNOW for MAA The original guinea pig project u iKNOW for MAA Simple framework, relevant content, dedicated resources

  17. Decision Orientation – Quick Overview As presented by Sid Venkatesh • Decision questions have far greater value than the other types of questions.  • Decisionsinvolve an action and a choice among alternatives. Information on the other hand, is used to make a decision. • The answer to a decision question is a recommendation (or suggestion) about what to do. The answer to an information question is a conclusion (or insight) about what we found. Decision Question Answer:Recommendation Info Question IAnswer:Conclusion/Insight Info Question II CLIENT VALUE Data IAnswer:Result Data II Result Data III Result We should educate clients and move them up the value chain to enhance the value of our contribution.

  18. Early success stories – Decision Framework

  19. Early success stories – Solutions in Practice

  20. Early success stories – iKNOW Latino • “We have no end-to-end process for presenting Nielsen’s Watch & Buy capabilities on Latino. This limits our clients’ growth as well as our own.” • u • Joe Willke & Sabrina Crow • Executive Sponsors of iKNOW Latino initiative

  21. Thought Leadership for Multi-Cultural America

  22. Other Recent Thought Leadership

  23. Nielsen’s Knowledge Collaboration

  24. Knowledge sharing with priority organizations Examples of knowledge sharing with priority organizations including ARF Knowledge @ Hand articles

  25. Title of Presentation Nielsen & WARC – A proactive sharing relationship

  26. Knowledge Collaboration Dream Team

  27. Some Thoughts About the MRC…

  28. What does Knowledge Management look like at Conde Nast?

  29. How can we retain his knowledge and wisdom?

  30. Can this be unforgotten? • Can this reach thousands of people? • Can this leave a professional legacy?

  31. Be Unforgotten? • Tell us 1-5 of the most important things you’ve learned in your career • Let us capture, produce and share it with our people, the MRC and you

  32. Another face we’ll recognize:

  33. Mind the Gap! Perception Reality

  34. Thank You!

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