12 April 2005 Soft21.ro Seminar Bucharest, Romania Jerry M. Striplin, CHF International

1. Enterprise Development Strengthening Program,Competitiveness Program- Romania’s ICT Sector-Program Launch 12 April 2005 Soft21.ro Seminar Bucharest, Romania Jerry M. Striplin, CHF International

2. Presentation Goals • Introduction of CHF International • Mission and Areas of Focus • Share our conclusions about ICT in Romania and • Our recommended Path Forward & Next Steps

3. Background Dec. 2004 ICT

4. Program Goals Russia C R E A T I V I T Y Romania’s Unique Value Proposition “Enable, Shift and Brand” Romania Future State Current State India Courtesy of Mr. Florin Talpes GM, Softwin & President of ANIS DISCIPLINE

5. ICT SectorProgram ObjectivesKey Sustainability Indicators • More high-paying Jobs • Increased revenue • Expanded exports • Linkages to US Jobs • Increased Foreign Direct Investment

6. Government & Public Adm. Transportation Education Banking & Finance Healthcare & Social reform Tourism Automotive Media Telecom – Wireless Retail Why ICT? GROWTH INDUSTRIES ICT SECTORS ICT is CRITICAL to the SUCCESS of every SUB-SECTOR • Telecommunications Sector • Software Design and Development • Computer System Design and Support • Micro-electronic and Precision Device Mfg. • Photonics/Optics • Modeling, Simulation and Training • Digital Media • -GROWTH SECTOR- • FOCUSED TO CREATE: • JOBS • REVENUE GROWTH • EXPORT ICT is a GROWTH INDUSTRY ICT is a GROWTH ENABLER T O U R I S M T R A N S P O R T B A N K I N G M E D I A CAPACITY BUILDING FOUNDATION ELEMENTS • Certification and Accreditation – • Program Management, CMM and CMMI • Project Management • Quality and Assurance • Sales and Business Development • Marketing, Promotion and Branding

7. Inter-Linked Dependencies That Create Accelerated Growth Connex – Siemens 3G deal and Vodaphone purchase Orange – users services conferencing Sub-Sector Hi-Impact Services and Products Applications residing at a central location for “paid access and use” by many Mobile Technology ASP Application Service Provider Redundancy & Recovery For Systems and Business Critical Applications Applications that reside centrally and work is preformed by the provider. All must be present in different degrees to create growth and sustainability BPO Business Process Outsourcing Market Research Creates a Baseline and tracks & measures progress Service Centers Regionally based serving cross-industry Supported by the Foundation Elements for Capacity Building Accreditation & Certification, Program Management, CCMI, Sales/Bus Dev and Marketing

8. Key Partners • ANIS • ARIES • ICT Ministry • EU • Other Donors • Technical Institutions • Training Center • Multi National Corporations

9. Mapping the Path Forward Growth and Sustainability FOCUS on TOURISM And Other Key Programs P E R F O R M A N C E Market Survey To Measure and Validate Revenue Jobs Export FDI Continuous Market Survey CURRENT PRIMARY CERTIFICATION AND ACCREDITATION TRAINING TIME WEB –Based Market Survey To Create a Baseline Planned linkage with the ICT Associations, Industry Groups, MNCs, Donors, and Institutions

10. Recommendation Achieving Innovative Sustainable Growth • Apply existing and Create new ICT sub-sector “Hi-Impact Products and Services” serving the Tourism industry sector • Create revenue and jobs within the ICT sub-sector by focusing on specific growth industries and • Create attractive opportunities for FDI • and links to US businesses. • While… • Creating the foundation for sustained growth through Capacity Building, Accreditation and Certification

11. RecommendationProfessional Capacity Development • Project Manager Certification and Accreditation • Certification & accreditation of hundreds of IT professionals on PM to enhance the capabilities of companies to attract higher value work • Training of Trainers to establish a local industry of training and certification in Romania • CMMi • Sales/Marketing/Business Development

12. Expected Results • Hundreds of accredited and certified IT professionals • Training and certification industry created • Centers of Excellence throughout Romania • City and Rural • More and higher paying Romanian IT Jobs • Increased business revenue • Increased FDI • US Business Linkages

13. Next Steps Your Advice, Support and Direct Involvement • Formalize Working Groups • Refine the Strategy • Confirm the Growth Sectors • Outline the resources required and • Create Focus groups

14. Conclusion • The ITC Sector is positioned to experience a shift that will enable it to create a regional and global brand. • The Industry and Business Associations are already in motion • However, the ICT industry requires… • The essential “Foundation Elements” and “Capacity Building” in the areas of PM, Sales, Marketing and Branding. • The establishment of the Enablers such as Call Centers, ASPs and Knowledge Centers. Thank you

15. ATTACHMENTS Please note that all of the material within this presentation is the property of USAID and CHF and may not be used without permission.

16. ICT Sectors - Definition Definitions of the Information Technology Sub-Clusters1. Telecommunications Sub-Cluster The Telecommunications sub-cluster focuses on the manufacturing of communications equipment, and providing services to the design and management of data facilities and networks. 2. Software Design & Development Sub-Cluster The Software Design & Development sub-cluster focuses on software creation, programming customization, and system integration of hardware and software applications. 3. Computer System Design & Support Sub-Cluster The Computer System Design sub-cluster focuses on the manufacturing of computer equipment, and providing services to the design and support of computer systems. 4. Digital Media Sub-Cluster The Digital Media sub-cluster focuses on the manufacturing of digital media equipment, and the services provided by artists, graphic designers, and technicians for interactive entertainment and simulation applications.

17. ICT Sectors - Definition Definitions of the Information Technology Sub-Clusters Telecommunications Sub-Cluster 5. Microelectronic & Precision Device Manufacturing The Microelectronic & Precision Device Manufacturing sub-cluster focuses on the development and manufacturing of technologically advanced components that are inserted or mounted into a wide variety of information technology systems and devices. 6. Photonics/Optics Sub-Cluster The Photonics sub-cluster includes a wide array of technologies associated by their applications in light manipulation to perform tasks. The application of optics-related technologies play an enabling role in a number of industries, including telecommunications, computing technologies, health care, biotechnology and defense. 7. Modeling, Simulation, & Training Sub-Cluster (MS&T) The MS&T sub-cluster has a unique technological base that influences other technology-intensive industries, especially hedonics, digital media, biotechnology, and defense.

18. Current State Assessment

19. Current State Assessment

20. CURRENT STATE OF READINESS RECOGNIZED PLAYER ON THE GLOBAL MARKET • Economic • Shift to • the • Service • Knowledge • Industries • Results in: • Increased Jobs • Increased and Sustained revenue • Export • FDI • Support SMEs • Links to US Businesses 80% CRITICAL THRESHOLD TO CREATE THE REQUIRED SHIFT DIRECTION ESTABLISH AND MOMENTUM ACHIEVED 50% 20% Unique Value Proposition Market Strategy Readiness Critical Mass Change Initiatives Brand Positioning Growth Initiative (This is a partial listing)