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Applying Innovation Games

Applying Innovation Games. Innovation Games. Based on. Making Product Management Fun. Creating Breakthrough Products through Collaborative Play. Jeannie Bastos ProductCamp 4 Atlanta @jkbtweet. By Luke Hohmann. Identify new opportunities. Do you want to…?. Generate more revenue.

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Applying Innovation Games

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  1. Applying Innovation Games Innovation Games Based on Making Product Management Fun Creating Breakthrough Products through Collaborative Play Jeannie Bastos ProductCamp 4 Atlanta @jkbtweet By Luke Hohmann

  2. Identify new opportunities Do you want to…? Generate more revenue • Identify unmet or idealized market needs • Create relationships for product usage • Understand product functionality and benefits • Shape the future of your product Evolve and enter new markets Include your customers in strategic planning Know what jobs your customers need to accomplish

  3. Innovation Games • Show and Tell • Start Your Day • Prune the Product Tree • Me and My Shadow • Product Box • The Apprentice • Speed Boat • Buy a Feature • 20/20 Vision • Spider Web • Give Them a Hot Tub • Remember the Future

  4. Games Aligned to Goals

  5. The Innovation Game process Determine your goal Outline your questions and what you will do with your answers Decide what type of data you need to answer the questions Select and prepare for the game Play game and acquire data Process/analyze the information Take action!

  6. Selecting the right Innovation Game • Degree of open-ended exploration • Degree of scalability • Degree of physical preparation • Degree of market preparation • Degree of customer preparation • Time frame of action Med Low High

  7. Planning the Game (5 W’s) • Who are you inviting? • What will you be doing and what materials do you need? • When/how long? • Where? • Why - what happens at the end?

  8. Speedboat

  9. Prune the Product Tree

  10. Create Your Own Game! • Establish your goal • Describe the activity • Name it • Compile list of materials needed • Provide tips to process the results • Gauge • Level of exploration and Time frame of action • Scalability and Physical preparation • Customer and Market preparation

  11. Ideas to Get Started ROI C U & Raise U What if… ? Price it right Name that feature Mock it up Point Bank Plant a product seed Deposits every iteration Click this!

  12. Summary • For more information, refer to book “Innovation Games – Creating breakthrough products through collaborative play” by Luke Hofmann • Tools, templates, and courses available on authors website http://innovationgames.com/online-games/ • Be creative – Make your own game! • Have an idea? Send email to johnemus@comcast.net with your game; will compile and share with ProductCamp 4 participants

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