The True Cost of Distracted Driving

1. The True Cost of Distracted Driving The True Cost of Distracted Driving

2. The True Cost of Distracted Driving Presented by: Beth Rosenthal, Director of Safety Services VML Insurance Programs The True Cost of Distracted Driving

3. What Can Be Measured The True Cost of Distracted Driving

4. Cost of Distracted Driving • Property damage • Lost earnings • Loss of household activities • Medical costs • Emergency services • Travel delays • Vocational rehabilitation • Lost time at work • Administrative costs • Legal • Pain and lost quality of life Economic and Society Impact of Motor Vehicle Crashes, 2010 NHTSA study. The True Cost of Distracted Driving

5. Measurement You can’t manage what you can’t measure Effects of driver training Beyond the classroom Geotab GPS telematics The True Cost of Distracted Driving

6. Auto Claim Losses The True Cost of Distracted Driving

7. Auto Claim Losses The True Cost of Distracted Driving

8. Workers’ Compensation Losses The True Cost of Distracted Driving

9. Workers’ Compensation Losses The True Cost of Distracted Driving

10. Cost of Combined Losses The True Cost of Distracted Driving

11. Where the Rubber Meets the Road campaign Defensive Driving Fleet Safety and Training Campaign January 2010 - Present The True Cost of Distracted Driving

12. WTRMTR: Loss Trend The True Cost of Distracted Driving

13. WTRMTR: Building the Foundation • Minimum requirements • One hour instructional training for at least 50 percent of all drivers • First year participants must train 90 percent of all drivers the first year • Fleet safety related Risk Management Guideline (RMG) elements must be achieved The True Cost of Distracted Driving

14. WTRMTR: Risk Management Guidelines • Basic Requirements • 4.1 a. Has a determination been made if drivers have a valid and appropriate license for the vehicle(s) to be driven? • 4.1 b. Are motor vehicle records (MVRs) reviewed annually for all employees who have access and permission to drive entity-owned vehicles or who are driving on the entity’s behalf? (existing drivers) • 4.1 c. Are MVRs obtained for all new hires and reviewed prior to assignment of driving duties? (new hires/drivers) • 4.1 d. Are drivers with records not conforming to your vehicle-use policy restricted from driving? The True Cost of Distracted Driving

15. WTRMTR: RMG • 4.2 Is there a vehicle use policy and training on the policy that: • 4.2 a. applies to all employees who have access and permission to drive entity-owned vehicles? • 4.2 b. Addresses personal use, non-employee use, or permission for passengers? • 4.2 c. Specifies only hands-free use of mobile communication devices unless the vehicle is pulled off of the road in a safe location? The True Cost of Distracted Driving

16. WTRMTR: RMG (cont.) Mid level member requirements • Driver Training • 8.1 a. Has member developed a written driver training program? • 8.1 b. Have all employees that drive entity owned vehicles or drive regularly on the entity’s behalf received annual defensive driver training? • 8.2 c. Are employees who operate specialized equipment and/or vehicles for which a commercial drivers’ license (CDL) is required provided with a briefing and a test drive prior to being assigned driving duties? The True Cost of Distracted Driving

17. WTRMTR: RMG (cont.) Largest fleet member requirements • Vehicle Accident Review Program • 12.1 a. Has member implemented a vehicle accident review program with assigned staff responsibilities? The True Cost of Distracted Driving

18. WTRMTR • 55 member participants • 30 NSC DDC-4 Certified Instructors • 158 instructors • 12,401 driving employees • 22,983 students trained • $166,000 saved by participating members The True Cost of Distracted Driving

19. WTRMTR Honoring our Participants • Annual Recognition and awards banquet • Positive reinforcement of the work being done • Instructor update session – instructor training • Instructor recognition – year level awards • Entity recognition for meeting first year goals – most rigorous • Overview and progress report on campaign • New advances and next steps The True Cost of Distracted Driving

20. Primary Contributors to Crashes • Speeding • 21% of the total economic loss • $59 billion • $210 billion or 24% of overall societal harm The True Cost of Distracted Driving

21. Primary Contributors to Crashes • Drunk Driving • 18% of the total economic loss • $49 billion • $199 billion or 23% of the overall societal harm The True Cost of Distracted Driving

22. Primary Contributors to Crashes • Distraction • 17% of the total economic loss • $46 billion • $129 billion or 15% of the overall societal harm The True Cost of Distracted Driving

23. GO6 Advantages • Simple, plug and play installation • Built-in accelerometer measures harsh braking,hard cornering, and rapid acceleration • Built-in audible beeper for instant driver feedback • Fully expandable, G3 device ensures years of service without fear of obsolescence • Works in all classes of vehicles • Full I/O capability for plows, bus doors, and emergency lights and siren status • Lifetime hardware warranty The True Cost of Distracted Driving

24. All Vehicle Types The True Cost of Distracted Driving

25. Small and Portable The True Cost of Distracted Driving

26. Installation Locate the vehicle OBD port The True Cost of Distracted Driving

27. Installation Plug in the unit The True Cost of Distracted Driving

28. Installation Three confirmation beeps and lights The True Cost of Distracted Driving

29. Installation Zip tie into place Cut pigtail on zip tie The True Cost of Distracted Driving

30. Installation Ready to go! The True Cost of Distracted Driving

31. MyGeotab Portal 24/7 access from any PC, tablet, or smartphone, unlimited users Automatic e-mail and text alerts, customized reports Data backed up for two years at no cost The True Cost of Distracted Driving

32. Safety Trending Reports Daily, weekly, monthly trend information Visual data based on vehicle groups or specific drivers Illustrates driving trends, helping managers develop achievable driver safety performance benchmarks The True Cost of Distracted Driving

33. In-Vehicle Driver Coaching Easy for drivers to improve on-road driving behavior In-vehicle alerts notify drivers of unsafe/risky driving events Once corrected, such as reduction in speed, alerts will cease The True Cost of Distracted Driving

34. In-Vehicle Driver Coaching Immediate notifications, second-by-second reports See what happened 30 seconds leading up to accident If hit while parked, can help prove no-fault to insurance The True Cost of Distracted Driving

35. In-Vehicle Driver Coaching More than a safety-driven technology Allows fleet monitoring, increases efficiency, ensures accountability, reduces fuel/maintenance costs. Provides an effective tool for monitoring I/O status in buses, plows, and other equipment. The True Cost of Distracted Driving

36. Geotab Mapping The True Cost of Distracted Driving

37. Breadcrumb Trail Highlighting Exceptions The True Cost of Distracted Driving

38. Cost of Innovation • Geotab unit ~ $100 (one time cost) • Monitoring ~ $242 annually • Equates to about $1 per day per vehicle • One claim average up front cost $3500 • 10% of fleet causes 90% of claim costs The True Cost of Distracted Driving

39. Challenge The True Cost of Distracted Driving

40. Beth Rosenthal: brosenthal@vmlins.org800-963-6800 x7326 The True Cost of Distracted Driving