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Digitalization

Digitalization. Digital Natives . Mid 20's Have had access to technology most of their lives C ulturally adapted to technology being a part of day to day life . Digital Immigrants . You! People born before 1980 who had to adapt to technology as a part of life

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Digitalization

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  1. Digitalization

  2. Digital Natives • Mid 20's • Have had access to technology most of their lives • Culturally adapted to technology being a part of day to day life

  3. Digital Immigrants You! • People born before 1980 who had to adapt to technology as a part of life • Have had to integrate technology into the way that they previously handled day to day tasks

  4. Atoms and Bits • Atoms take on a more physical form and therefore more space • Bits are much more condensed and allow for greater storage and consumption bringing convenience and ease of use

  5. THE DIGITAL REVOLUTION Then & Now

  6. How does this benefit business? • Reach a broader consumer base with internet sales • Internet marketing cheap, effective, and instant Digital Natives will move markets and transform industries, education ,and global politics. – Palfrey & Gasser

  7. How has “digitizing” changed our day to day lives? “Computers are not about computing anymore they are about living” - Negroponte • How do we communicate? • Text messaging, social networking • How do we receive information? • Online news, blogs, micro-blogs (twitter) • How did we get here? • Innovation comes out of necessity- we needed easier faster ways of communicating. Voila!

  8. What steps did we take along the way? • From Analog to Digital – this transition has been rapid and relentless

  9. WWW’s ugly side • Kids/Teens over sharing-personal information due to a lack of perception of the availability of the information they put out (internet pedophiles) • Cyber-bullying • Internet addiction • Hackers

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