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Marketing research about shampoos and body wash products

Marketing research about shampoos and body wash products. By Group 6. Part 1 Marketing Research of Campus-wide Brand Awareness and Brand Loyalty of Shampoos and Bodywash Products. Way: Questionnaire Survey Quantity of Questionnaire: 70 pieces

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Marketing research about shampoos and body wash products

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  1. Marketing research about shampoos and body wash products By Group 6

  2. Part 1 Marketing Research of Campus-wide Brand Awareness and Brand Loyalty of Shampoos and Bodywash Products • Way: Questionnaire Survey • Quantity of Questionnaire: 70 pieces • The original source of data:http://www.sojump.com/report/3325870.aspx

  3. Brand Awareness 1、你常使用的洗发水的品牌有？ After analyzing the result of the survey, we can find that among the given 10 brands of shampoos, Rejoice is the most popular brand in surveyors, which covers 61.43% of the market share. Pantene is the second popular one, which accounts for 35.71% . Head & Shoulders accounts for 32.86%

  4. 2、你常用沐浴露的品牌有？ As for the brands of body-wash products, the most favorite brand of surveyed students is Safeguard, which accounts for 44.29%. Dove ranks the second by 40% supports. And Lux and Johnson & Johnson have the same percentage of 27.14%

  5. Shampoo Body-wash product • As the data show above, we can realize that Rejoice has the best brand awareness in shampoo field and Safeguard is the most popular brand in body-wash product field

  6. Brand Loyalty Shampoo Body-wash product • In the survey, we find that about 36% students have a certain brand loyalty.

  7. Product Differentiation • Rejoice ’s personality is making the hair smooth and soft. Rejoice let the people understand the product from the brand name to the characteristic of the hair is complaisant, grass green packaging gives people youth feeling. In their advertisement, the beautiful girl shaking silky hair, more deepen consumer ’s impression of float soft and smooth effect.

  8. Head & Shoulders • Head & Shoulders ’s personality is curing dandruff. Head & Shoulders has a package navy, first of all, it makes people imagine the reminiscent of the blue sea, bring pure and fresh and cool visual effects. The hair is more clean and slogan. Further in the consumers’ mind set up “Head & Shoulders dandruff” belief.

  9. Body-wash Product—— Safeguard • Safeguard promotes a new concept of skin cleaning, bath dew said both decontamination, sterilization. Safeguard contains antibacterial active ingredients. In the cleaning process can effectively remove the skin on the surface of the persistence of microorganisms.

  10. Dove care skin, rendering fine transparent texture, preventing moisture loss and increasing nutrition for the skin, make skin soft and elastic. Absolutely neutral without stimulation, refined scream ingredients. Use for a long time, it can make your skin silky smooth! Efficient cleaning, dosage to save.

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