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Welcome

Franzen Airline Management Training in cooperation with:. GAMS G eneral A irline M anagement S imulation. Welcome. A simulation developed and designed by Lufthansa Consulting and Unicon Management Systems. Pilots train using simulators - why not managers?

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Welcome

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  1. Franzen Airline Management Training in cooperation with: GAMS General Airline Management Simulation Welcome

  2. A simulation developed and designed by Lufthansa Consulting and Unicon Management Systems

  3. Pilots train using simulators -why not managers? The General Airline Management Simulation (GAMS) is a computer- based simulation with the aim of developing airline management skills. General Airline Management Simulation

  4. This presentation is designed to inform you about the key issues of GAMS. You will have the choice between a comprehensive overview or the possibility to look closer on special items. The menu on the left side will give you the options. About this presentation Overview Results Scenario Planning Tools Seminar procedure News & Information Decisions Feedback • Please make your choice and press one button

  5. GAMS is designed to train managers and potential managers of the air traffic and air traffic related industries in how to manage an airline. About the simulation

  6. GAMS is a computer simulation reflecting 3 to 5 airlines competing in the same market. Teams start from an initially identical position, taking over management functions for their virtual airline. Scenario

  7. GAMS is mainly built on four interacting decision variables: Teams can only influence decisions within their company, but have to take into consideration the other three variables at the same time. Interacting Decision Variables

  8. The simulated airlines have their base in Frankfurt and operate on 4 different routes in hub-and-spoke system. All airlines transport passengers and cargo. Opening new routes is not possible, but focussing on single routes or target groups is. The route system

  9. Nearly all external influences which can affect real airlines can be simulated with GAMS: We are on Strike Slots $ External Influences • slot limitations • strikes • currency fluctuations • bad weather conditions • ...

  10. GAMS is simulated over several periods. After a briefing and introduction into the system the procedure follows a circle: briefing decisions simulation data results data The seminar procedure • decisions • simulation • results • decisions • ...

  11. Teams fill in all relevant decisions in the participant system. On the following pages you can see 3 out of 5 decision registers that participants have to fill in. Decisions to be taken

  12. Decisions about: advertising sales promotion sales representatives market research reports Decision Data Market 1 Destinations

  13. Decisions about: prices service public relations call for tender open tenders Decision Data Market 2 Routes

  14. Decisions about: frequencies checks purchase/sale of aircraft charter in and out suspension of operation Decision Data Aircraft

  15. After a period has been simulated the results of the period can be generated in form of various reports. Results

  16. Example: Route Results Participants can analyse route results by different profit contributions !

  17. Example: Market Report Demand, turnover, and load factors are shown for each route and both cargo and passengers !

  18. To gain more accurate information GAMSoffers two powerful planning tools: precalculation testmarketing Planning Tools

  19. Within this interface participants can take all their decisions plus an assumption about the expected demand. Under this assumption teams can generate all reports giving an exact overview about all cost involved and information about the relationship between cost and expected turnover. Planning Tools: Precalculation

  20. The testmarketing allows to predict the effects of each single marketing instrument on every special market sector in a range of +/- 10%. The results help to create a sensitive marketing-mix. Planning Tools: Testmarketing

  21. Actual news and information can be published in every period and have always the possibility to influence the existing scenario. In addition teams receive extra news in form of press releases announcing actual developments of politics and the market. News and Information

  22. At the end of each seminar participants reflect their performance as airline in a short presentation. Feedback of participants

  23. Instructors give their feedback in a final presentation supported by a selection of more than 60 different graphics. Feedback of instructors

  24. Aerospatiale Air Asia Airbus Industries Toulouse Air Canada Air China Air France Airline Business ALENIA Air New Zealand All Nippon Airways Arabella Hotel Consult Asia Pacific Air Asian Shipping Augsburg Airways Austrian Airlines BAE Systems Bangkok Airways B. L. A. S. Bombardier Regional Aircraft Div. British Aerospace Cathay Pacific Airways Cargolux Commercial Airways Copenhagen Airport Daimler Benz Aerospace Airbus Dassault Aviation Delta Airlines INESC Interot Airways Jet Airways (India) KLM Royal Dutch Airlines LOT Polish Airlines LTU Süd Luftfahrtbundesamt Lufthansa Cityline Luxair Manchester Airport MasAIr Cargo Airline Meier's Weltreisen Merpati Air Mexicana Airlines NORDAM Group Ogilvy & Mather OGMA Olympic Airways Oman Aviation Services Onur Air Philippine Airlines P.T. Airfast Indonesia Rockwell Collins Rolls-Royce GAMS seminars were carried out with participants from: Delta Air Regionalflug Deutsche Lufthansa DG Bank DHL Worldwide Express EDS Edec Corporation Embraer Emirates Airlines euresas Eurocopter Deutschland European Investment Bank European Business School Fachhochschule Braunschweig Fachhochschule Heilbronn Fachhochschule München Fachhochschule Köln Fachhochschule Worms Finnair Flughafen Düsseldorf Flughafen Frankfurt Flughafen Wien Fokker Frere Cholmeley Gambia Airways Grand Air Philippines Hainan Airlines Saab Aircraft SAETA Saudi Arabian Airlines SAS Sempati Air Serunting Air Sichuan Airlines SNECMA South African Express Airways Spanair Steigenberger Consulting SunExpress Tampa Airlines Tower Air Transportes aereos pegaso United Airlines Universität Köln Varig Xijiang Airlines Yemenia Yemen Airways Yunnan Airlines

  25. Contacts Dr. Wolfgang Franzen Tel.: +49 7351 29 691 Fax: +49 7351 31 017 e-mail: w.franzen@lh-gams.com Airline Management TrainingDr. Wolfgang Franzen Koehlesrain 92 88400 Biberach Germany www.lh-gams.com w.franzen@lh-gams.com • Are you interested?We offer GAMS as: • open seminar or • in-house seminar • Please contact us:

  26. Thank you!

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