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Integrated Marketing Campaign Drove Huge Sales For A Milwaukee Restaurant

Integrated Marketing Campaign Drove Huge Sales For A Milwaukee Restaurant. Objective: Quaker Steak and Lube, a Milwaukee restaurant, wanted to bring in new diners during the traditionally slow, fall and early winter months. Solution:

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Integrated Marketing Campaign Drove Huge Sales For A Milwaukee Restaurant

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  1. Integrated Marketing Campaign Drove Huge Sales For A Milwaukee Restaurant Objective: • Quaker Steak and Lube, a Milwaukee restaurant, wanted to bring in new diners during the traditionally slow, fall and early winter months. Solution: • Entercom Milwaukee worked with Quaker Steak and Lube to create an integrated marketing campaign using Entercom’s cashless marketing program, PERKS. A Super PERKS, the Half-Off Quaker State offer was promoted with a fully integrated campaign that included on-air and online radio, digital display ads ,direct-to-consumer email and a live DJ tasting with four favorite radio personalities competing to out-hot-sauce the others with one of the twenty varieties of wing sauce.  The day after the tasting the half off promotional offer went on sale with Super PERK Promotion, including a commercial an hour voiced by the same DJ’s who were at the event the night before.  Results: • In just 24 hours, over 1,600 half-off certificates were sold generating over $64,000 in revenue. And over 100 vouchers had been redeemed the night that the sale took place.

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