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MARKETING FAMILY AND CONSUMER SCIENCES

MARKETING FAMILY AND CONSUMER SCIENCES. ACHIEVE GREATER BRAND AWARENESS. THEN - NOW. 1862 – Morrill Act Land-Grant Colleges were open to women – “ domestic science ” courses teach management of the home and family (using knowledge to improve the quality of life)

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MARKETING FAMILY AND CONSUMER SCIENCES

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  1. MARKETING FAMILY AND CONSUMER SCIENCES ACHIEVE GREATER BRAND AWARENESS

  2. THEN - NOW • 1862 – Morrill Act Land-Grant Colleges were open to women – “domestic science” courses teach management of the home and family (using knowledge to improve the quality of life) • 1899 – the term “home economics” was coined – Lake Placid Conference – Ellen Richards – American Home Economics Association (AHEA) • 1917- The Smith Hughes Act – vocational education for paid employment and vocational home economics education in most public schools • 1927 – The Bureau of Home Economics Act • 1937- George-Dean Act • 1960’s-1970’s Vocational Acts (Carl D Perkins 1963) • Purpose –increase opportunities and rights for women in education and to help home economics discipline become widespread

  3. THEN - NOW • 1945 – Future Homemakers of American (FHA) • 1994 – Family and Consumer Sciences – Cultural and educational developments and FHA was renamed to the Family, Career and Community Leaders of America (FCCLA) • 2013 FACS contributes to a broad range of intellectual, moral, and workforce development goals. Mission is to prepare students for family life, work life, and careers!

  4. THEN - NOW • Communication Plan 2012 - http://alcareertech.org/awfd/2012WFDMonthCommunicationPlan.doc • Areas to address while marketing FACS • Academics, technology, and workforce development skills are now integrated into the way students learn. WE ARE – FAMILY AND CONSUMER SCIENCES!

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