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Kuoni Academy of Travel

Kuoni Academy of Travel. An Introduction to Travel & Tourism-World wide. Largest Industry in the world. In 2005 more than 850 million travelled as International Tourists and millions of tourists as Domestic Tourists.

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Kuoni Academy of Travel

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  1. Kuoni Academy of Travel

  2. An Introduction to Travel & Tourism-World wide • Largest Industry in the world. • In 2005 more than 850 million travelled as • International Tourists and millions of tourists as Domestic Tourists. • The 450 Billion $ World Tourism Industry employs 11% of the global workforce • One job is created every 2.4 seconds in the Tourism Industry Worldwide

  3. Travel & Tourism is a key factor in the • Economic Development of most countries • This sector has the highest multiplier effect • in terms of jobs. One direct job creates 11 • indirect jobs • Therefore • Requirement of ‘Trained Manpower’ in • various sectors of Travel & Tourism is very • vital.

  4. An Introduction to Travel & Tourism - India • In next 10 yrs India’s Travel & Tourism • demand growing by 10.9% per annum-one • of the highest in the world(WTTC) • Tourism sector provides employment to • 10 million people directly and another • 24 million indirectly • Tourism is the 3rd largest Gross Foreign • Exchange earner in the country after • Gems & Jewellery and Textiles

  5. India is shinning in top 10 lists of Travel • and Tourism economies in the world .This • year(2004)India has been placed 2nd among • the fastest growing Tourism economies • followed by China • One is every 18 jobs created in from Travel & Tourism Industry • India is emerging as a preferred destination • – as per “Lonely Planet” recent Survey • (source WTTC)

  6. Tourism sector is one of the • largest employment generator • 10 Million • Jobs • on offer • in the Travel & Tourism Industry • in next 10 yrs in India • ……lets make YOU part of the same • (source WTTC)

  7. Why a T&T Program Source:http://www.wttc.org/2004tsa/tsapdf/India.pdf

  8. Does it have a Future Source:http://www.wttc.org/2004tsa/tsapdf/India.pdf

  9. Does it have a Basis Source:http://www.wttc.org/2004tsa/tsapdf/India.pdf

  10. Which Other Industry Provides • Multiple Options • Growth Oppurtunity TRAVEL BPO - ebookers - AMEX - International Airlines - Domestic Airlines Tour Operators - Large International - Large Domestic - Private operators - Event Managers - Hotels + • Airline Ticketing • Domestic • International • Travel Agents • Airport Counters • Hotel Counters • Travel Agent (business) Trade Bodies - State Level - National Level - International Level Airlines - Ground Staff - Ticketing - Customer Service And probably the one place You are sure to meet your Favourite celebreties……

  11. What Skill is needed for this industry • Ticketing Knowledge • Geography • Fares, Routes • Ticketing Rules • Documentation required for Travel • Understanding Needs of a Traveller • Tourism Packages • Budgeting, Hotels and bookings

  12. What Programs are being Launched • Ticketing Knowledge • Geography • Fares, Routes • Ticketing Rules • Documentation required for Travel • Understanding Needs of a Traveller • Tourism Packages • Budgeting, Hotels and bookings

  13. Kuoni Travel Group •Established in 1906 • Headquartered in Switzerland • USD 3 Billion company • Employs over 8300 people in 28 countries Core Activities • Outbound Leisure Travel • Inbound Travel • Business Travel

  14. Kuoni Travel India •100% subsidiary of USD 3 Billion Swiss Travel giant – The Kuoni Travel Group. •Owns brands like SOTC, SITA & BTI •Offer Visa Facilitation Services to US Embassy,UK, Dubai, AUS, NZ,France ... •Principal Agent for Western Union Money Transfer •Employs over 1600 staff located in 114 offices

  15. Kuoni Academy of Travel •A training initiative of India’s largest Travel Company - Kuoni Travel (India) Pvt. Ltd. •Centres in Delhi, Mumbai, Bangalore Chennai, Hyderabad •More than 1000 fresh Travel Aspirants in various Programmes •Authorised Training Centre (ATC) for IATA/UFTAA, Montreal courses •Authorised Training Centre for City & Guilds,UK for Travel & Tourism Courses

  16. Career Prospects in Travel & Tourism Industry • Approx. 10% of global work force employed with travel and • tourism sector. • Job opportunities available in the following segments of this • Industry • Travel Agencies - Car Rental Companies • Airlines - Cruise liners • Tour Operators -Tourist Guides • Hotels - Travel Academy's/Institutes • Airports -BPO • Tourist Information Offices - Incentive Travel • -Conference & Convention Centres • -Multinational Companies with large volumes

  17. KAT Courses in Travel & Tourism • Kuoni Post Graduate Diploma in • Travel and Tourism Management • Kuoni Diploma in Travel & • Tourism Management • Kuoni Airline Diploma • City & Guilds(UK) Diploma in International • Tourism • Coaching for IATA/UFTAA Foundation • Course

  18. Industry Training for •Air Sahara Over 200 staff already trained - Nationally •Jet Airways Over 150 staff already trained - Nationally • Travel Agents Association of India (TAAI) Workshops for members - Nationally • GE - Travel Call Centre for Air Canada At our Hyderabad Centre

  19. Kuoni Academy of Travel KeyAdvantages • Courses designed, created and continuously • enhanced by Industry Leaders and Academicians • Superlative Training Techniques – the cutting • edge • Highest standards of Entrance level and • Certification

  20. Unique Placement Programme • Kuoni networking in the Industry • KAT students are preferred • Kuoni In-house demand is increasing • Campus Interviews are organised prior to • completion of the Course

  21. Kuoni 1 Year DiplomaTravel & Tourism Management • Program Description • Provide education & training to students to become skilled professional in various careers available in Travel & Tourism industry. • The course is especially designed to suit those who have completed secondary school education (10+2) or pursuing Under-Graduate course as part – time students. • The course is also Valuable for those already working in the Travel & Tourism Industry, who may like to upgrade their knowledge and skills in the tourism sector.

  22. Kuoni 1 Year DiplomaTravel & Tourism Management

  23. Kuoni 1 Year DiplomaTravel & Tourism Management • Program Pedagogy (Learning Methodology) • Interactive On Site Learning (Studio Based) • 160 Hours • Batch II (Timings 2 to 5 pm, Tuesdays and Fridays) • Split over 2 semesters • Leads to Diploma from Kuoni Academy of Travel • Optional CRS • Training at Kuoni campuses at 5 Metros • Soft Skills training and Personality Development • Interviews for Internships • Placement Assistance

  24. Semester A International Air Fares & Ticketing (IATA/UFTAA based) Domestic Ticketing Domestic Fares World Geography Semester B Tourism Industry Tourism product & Cultural Trends Tourism Marketing Travel Agency Operations Kuoni 1 Year DiplomaTravel & Tourism Management

  25. Kuoni 1 Year DiplomaTravel & Tourism Management • Important Points • Dates: Last Date of Admission 24th Mar’06 Orientation : 28th Mar’06 • Direct Admission • Checklist part of Prospectus • Application fee of Rs. 1,000/- • In case of large enrollments 2nd batch is also possible

  26. Kuoni-Program on Computer Reservation System(CRS) • Students will be taught the following during the program: • Computer Reservation System (Galileo) • Document Production • Corporate Communication • Personality Development • Award of Additional Certificate: Students will be awarded an additional certificate as follows: "Certificate in Computer Reservation System"

  27. Course Fees Tier I – Mumbai and Delhi(NCR) only – Rs. 41,000 Tier II –Rs. 31,000/- for all the other cities CRS (Optional) As per Kuoni Fee at the time of enrollment- Currently Rs. 5,000/- Kuoni 1 Year DiplomaTravel & Tourism Management

  28. Program Highlights • On-the-job training from Kuoni Academy of Travel • Institute is approached for on-the-job-training by reputed Travel Companies affording excellent exposure and learning experience besides giving students an opportunities for job placement. However, it is subject to availability to clearance of the interview and attending the CRS module. Most of the OJTs will be Metro Based • Placement Assistant by Kuoni Academy of Travel • KAT constantly updates students with the positions available in the Travel & Tourism Industry and provides placement assistance.

  29. Kuoni Airline Certificate(6 months) • Program Description • The Kuoni Airline Certificate is designed to provide an overview and equip students in various skills necessary for a professional approach to work in an Airline / Travel Agency. • The course has been designed to suit those who have completed higher secondary (10+2) education or equivalent. The main objective of this program is to help students pursue a systematic study of the subject as a career. • All through, the approach has been to provide a simple and comprehensive outline of the relevant areas. The course has been divided into thirteen modules, each dealing with the core modules like passenger Air Tarriff (PAT), Travel Geography, Global Indicators (GI), Currency Conversions, Billing & Settlement Plan (BSP), etc. • Stimulus materials of various kinds like charts, maps, photographs, tables, etc liberally supplement the text of each chapter. All of which serve to present graphically the given information on each of the topics.

  30. Kuoni Airline Certificate(6 months) • Program Pedagogy (Learning Methodology) • Interactive On Site Learning (Studio Based) • 80 Hours • Batch I (Monday & Wednesday , 3:00- 5:00p.m. ) • Split over 13 modules • Leads to Certificate from Kuoni Academy of Travel • Optional CRS • Training at Kuoni campuses at 5 Metros • Soft Skills training and Personality Development • Interviews for Internships • Placement Assistance

  31. Modules The Business Environment of the Travel & Tourism Industry Geography in Travel Planning Travel Formalities Land Transport- Rail Land Transport – Car and Camper Water Transport – Ferry Tour Packages Hotels Air Transport Essentials Customer Service Technology in Travel Industry Air Fare and Ticketing Electronic Booking Tools Training CD-ROM (for IATA enrolled students only) Kuoni Airline Certificate(6 months)

  32. Kuoni Airline Certificate(6 months) • (*)This certification also prepares you to take the two-paper examination of IATA / UFTAA. On successful completion of these examinations, you become a qualified holder of the IATA/UFTAA International Travel and Tourism Foundation Level Diploma. You will also be able to add the letters "DTTC" (Diploma in Travel and Tourism Consulting) after your name.

  33. Kuoni Airline Certificate(6 months) • Important Points • Dates: Last Date of Admission 20th Apr’06 Orientation : 26th Apr’06 • Direct Admission • Checklist part of Prospectus • Application fee of Rs. 1,000/- • In case of large enrollments 2nd batch is also possible

  34. Kuoni-Program on Computer Reservation System(CRS) • Students will be taught the following during the program: • Computer Reservation System (Galileo) • Document Production • Corporate Communication • Personality Development • Award of Additional Certificate: Students will be awarded an additional certificate as follows: "Certificate in Computer Reservation System"

  35. Course Fees 17,200/- CRS (Optional) As per Kuoni Fee at the time of enrollment- Currently Rs. 5,000/- Kuoni Airline Certificate(6 months) (*) – For IATA / UFTAA examinations the candidates will have to send a DD in favour of “Kuoni Travel (India) Pvt. Ltd.” payable at Delhi as the requisite fee to KUONI in INR for remittance to IATA/ UFTAA in Montreal to appear in the examination. The current fee payable is approx Rs. 18000/- and will be in addition to the above mentioned Program Fee

  36. Program Highlights • On-the-job training from Kuoni Academy of Travel • Institute is approached for on-the-job-training by reputed Travel Companies affording excellent exposure and learning experience besides giving students an opportunities for job placement. However, it is subject to availability to clearance of the interview and attending the CRS module. Most of the OJTs will be Metro Based • Placement Assistant by Kuoni Academy of Travel • KAT constantly updates students with the positions available in the Travel & Tourism Industry and provides placement assistance.

  37. Why students should go for Vocational Programs Source: TOI, New Delhi 22.06.2005

  38. Professional MBA, BE, CA etc Bright, talented Clear about Future High Salary Confident Sloggers – work hard Vocational T&T, Secratarial, Auto Engg., Nursing Dropouts, Below Avg. students Undecided about future Business Minded Not Salary alone but other benefits Confident, Extroverts Enjoy Life Vocational Vs ProfessionalPrograms Source: TOI, New Delhi 22.06.2005

  39. Who does a Vocational Program • School/College Drop-outs • Below average academic background • Work and then start a business • Worried parents – know that MBA is a waste of money and graduation will not fetch job • Don’t have money to do an expensive money • Want to start earning as soon as possible • Are working in the Industry and want to tap the oppurtunities • Do not want to join family business but are not academically strong as well Source: TOI, New Delhi 22.06.2005

  40. Walk In Generator Advertisement Paper Inserts Banners Seminar on Jobs in Travel Industry

  41. Program for Students Colleges Library Coaching Institutes Call Centre Training Institutes Hot – Spots of the city Working for a Travel Agent Working Part time at a Restaurant Map the areas where you would find the Target Group

  42. Enquiry • Telephone Call • Walk-Ins • Greet • Good (Morning/Afternoon/Evening) DiRECWAY • Introducing yourself • Ask “How can I help you” ( Make him comfortable to inquire his doubts.) Prepare in advance • Be mentally prepared to expect a telephonic enquiry on the day of the advertisement. (Provide Landline) • Before you receive/make the call, write down the points you want to cover in your conversation. This will help you to avoid rambling. • Within the first few minutes you have to find out whether you are talking to the right person. Remember, spare your efforts for the decision-maker or the influencer.

  43. Basics of counseling Opening Introduction Need Analysis Questioning Offer Product Proposition Objection Propose Solution Negotiation Overcome Negotiation Register the Participant

  44. INDUSTRY SCENARIO GAP IN DEMAND & SUPPLY NEED FOR KNOWING ENGLISH TALK OVERALL SCENARIO BRAND ( DiRECWAY & KUONI) PIONEER / LEADERSHIP MILESTONES FRONT OFFICE AIDES DISPLAY FLIER MAKE HIM GO THROUGH THE BROCHURE UNIQUE SELLING PROPOSITIONS (USPs) PRODUCT – TRAVEL - TOURISM ACADEMIC PARTNERS – KUONI FREQUENTLY ASKED QUESTIONS (FAQs) METHODOLOGY TOPOLOGY TECHNICAL QUERIES PLACEMENTS NATIONAL LEVEL ASSISTANCE LOCAL LEVEL ASSISTANCE TECHNOLOGY DEMO LIVE ARCHIVE CLOSING PROSPECTUS SALES APPLICATION FORMS REGISTRATION & PAYMENT RECEIVED Walk - Ins Part - I Part - II

  45. HOW TO SELL Travel & Tourism. • How to Contact? • Generate Walk Ins • College Show • Road Shows • Exhibitions and Education Fairs • Global Seminar – Invite Prospects

  46. HOW TO SELL Travel & Tourism. • How to present the benefit? • Know your customer and then pitch your product benefits. (Understand why they want to join Travel & Tourism Program and then build your sales pitch) • JOB Prospects; Glamour Industry; etc … • Do Not Over Commit • Job • Academics

  47. HOW TO SELL Travel & Tourism. • Common Objections: • Course Fees is High. • Yes Because we are KUONI • We provide High Quality Courseware, Best Faculties and the program prepares you for the Ticketing Test of IATA. • Placement Guarantee???? • No we don’t provide Placement Guarantee but we do give Placement Assurance through our Placement Cell. • Please show him the Placement List • Starting Salary: • 5k – 15k, depending upon the job area and Candidate Profile. • Future Prospects: • Air Hostess/Stewart -- Purser –Trainer • Airport Job – Exe –Manager – Sr. Mngt • Journalism – Journalist -- Entrepreneurs

  48. Thank You

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