Video Media Center (VMC 1000 ™ )

1. Video Media Center (VMC 1000™) Turn communications into content

2. Video Content Management Business Drivers • Video content increasingly part of enterprise communications • Recording and streaming video conferences • HR compliance training • Technical and procedural training • Sales and Marketing video content • Consumer experience is driving demand for expanded video use in enterprise • You Tube, TIVO • Video content proliferation on the network • Added via email, desktops, mobile handsets, PDAs, servers, traditional archives • Increasing value of knowledge capital • Shared across the enterprise, across time and distance • Decreased impact of employee/partner turnover

3. Enterprise Video Challenges • Content Creation and Capture • Storage/Archiving & Security • Management • Measure ROI • Compliance “By 2008, 80% of enterprises will use video or rich media as part of their overall training and corporate communications plans.” - Gartner, 2006

4. Manage Protect Leverage Polycom Video Media Center TM • Integrates Videoconferencing with Video Content Management • Single secure repository for video content • Centralized tracking of video across users, content, and subject • Streamlines the video content lifecycle from creation to delivery

5. Video Content Life Cycle: Creation to Delivery Protect Manage Leverage Polycom endpoints Polycom VMC 1000 Publish &Access Reporting Polycom RSS 2000 Live Streaming & Video on Demand Capture Create

6. Benefits Leverage existing video infrastructure in content creation Simplify and streamline creation to delivery process and remove the many moving parts Manage Protect Leverage Create • Record from any video endpoint to create content • RSS 2000 captures recording – individual, point-to-point or multipoint video calls • Live streams and/or recordings to be viewed later on demand Video Media Center RSS 2000

7. Manage Protect Leverage Capture • Captures events from RSS 2000 - both live and recorded • Polls RSS 2000’s at specified intervals for new content • Ingests video content created outside of RSS 2000 – from DVDs, professionally produced • Benefits • Polycom Video Media Center and RSS 2000 integration removes manual steps for information capture • Single repository for easily finding and viewing recorded meetings

8. Manage Protect Leverage Catalog • Flexible taxonomy structure provides clear content groups • Filing system follows television program listing paradigm • Category : Channel : Program • Movies : AMC : Citizen Kane • Marketing : Q4 Launch : SE Q4 Training • Benefit • Easy to find content • Manage and organize large libraries of content • Catalogued media enables users to find and repurpose content

9. Manage Protect Leverage Preserve • Archive over 5,000 hours of meetings and content • Including videos, documents, images and other files • Asset Storage: 750 GB of Storage • Data integrity and reliability • 2nd hard drive with Raid Level 1 support • Internal database using SQL Express • Benefits • Consolidated asset retention • Recording compliance • All files related to the recording are in one place

10. Manage Protect Leverage Secure • Flexible access to content • Available to “all” or specific people • Content organizational structure secured by access control • Automatic removal of content after expiration • Private code authentication or LDAP/local authentication • Https support • Benefits • Avoid outdated content circulation • Access enables compliance and security

11. Manage Protect Leverage Publish • Users can easily publish and manage their own video content • Package the program • Associate related documents, synchronize slides • Post-event editing • Trim footage, Chaptering, Captioning • Publish video portal URL to other websites • Create and update play lists remotely • Benefits • Maximize effectiveness of information delivery • Empower users to manage and own content

12. Manage Protect Leverage Access & Search • Targeted programs queued on portal or accessed through a different website via published URL • Search on key words, results based on accessibility of content • Find Content through • RSS Feeds • Favorites or subscription updates • Email invites • Promote videos through featured channels • Benefits • Improve time management by finding content quickly • Ensure security of content through access control

13. Manage Protect Leverage Reporting & Monitoring • Status controls – know if a live call is going on • Attendance report during the live broadcast • Comprehensive and consolidated reporting with pre-canned reports • Program summary report • Media viewing report • Viewer activity report • Program popularity report • Resource bin storage support • Benefits • Track viewership – # of attendees, length of viewing duration • Verify employee/organizational compliance • Measure effectiveness of launches and other program roll outs

14. Broadcast Manage Protect Leverage Live Streaming • Real time streamingof video and rich media together • Global scalability • 1000 unicast connections • Multicast support • Live event management • Rebroadcast past events using live streaming • Support for Windows Media Player • Benefits • Broadcast to as wide or narrow an audience as required • Convey consistent messages

15. Manage Protect Leverage Video on Demand • Access via Web browser, available 24x7 • Stream video and media simultaneously • View live or recorded streams • Up to 1,000 unicast streams • Collaborative viewer experience • Rate and Review video programs • Benefits • Mobility and flexibility with VoDs viewable at any time • Easily view from any web browser • Avoid physically shipping DVDs and training materials

16. Polycom Video Production • Easily create video content using existing interfaces • Leverage existing video cameras and codecs • Enable targeted video communications from creation to receipt RSS 2000 Video Media Center 2) Automatic Archive of RSS 2000 recording onto VMC 1000 3) Package and Publish video content 1) Self record using video conferencing endpoint 4) Receive VoD or by live streaming

17. Scalable Real-time Video Communications • Video conferencing for participants requiring interactive sessions • Live streaming for participants requiring information only Web Streaming to Thousandsof Non-active Participants Interactive Participants Video Media Center Polycom RMX 2000 Conference inProgress RSS 2000

18. Line of Business Applications C-Level • Communicating organizational strategy • Enabling consistent employee communications • Sharing knowledge internally HR • New hire training • Employee communications • Compliance • Producing product demos, sales tools • Product launch • Sales force training, global sales events Marketing &Sales Other LOBs • Customer Service: Video self service desks, video user guides • Research and Development: Capture and retain intellectual property

19. Vertical Market Applications Higher Ed • Archived lectures • Distance learning Health Care • Grand Rounds • Record live interaction between physician and patient • HIPAA compliance Gov’t • Archive town hall, public meetings • Deliver internal government communications Pharma • Archive research meetings for FDA compliance • Geographically dispersed research teams

20. Extend your video communications with the Polycom Video Media Center • Streamlines the video content lifecycle from creation to delivery • Single platform for all video in the enterprise • Compliance, Corp Communication, Customer Service, Sales, Training, and more • Leverages video conferencing infrastructure • Cost-effectively streamlines content creation process • Faster ROI for video conferencing system investments • Scalable real-time communications • Combine streaming and video conferencing to achieve mass scale

21. Thank you!