1 / 15

Keys to Effective Business Presentations

Keys to Effective Business Presentations. Hamilton Brown Krannert Executive Forum Friday, April 1, 2004. Topics for Discussion. Keys to Effective Business Presentations. Motivation for Discussion P&G Overview: P&G Purpose Brand Management Overview The Business Presentation:

Download Presentation

Keys to Effective Business Presentations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Keys to Effective Business Presentations Hamilton Brown Krannert Executive Forum Friday, April 1, 2004

  2. Topics for Discussion • Keys to Effective Business Presentations • Motivation for Discussion • P&G Overview: • P&G Purpose • Brand Management Overview • The Business Presentation: • “7 Tips from Management on the Most Common Mistakes in Presentations” • Keys to Effective Business Presentations • Q&A

  3. Motivation for Discussion • Keys to Effective Business Presentations • Krannert Magazine, Fall 2004 Edition • To learn more about the team-based approach to working on business cases. • To present data and information more effectively.

  4. P&G Overview • Keys to Effective Business Presentations P&G Purpose: • We will provide products and services of superior quality and value that improve the lives of the world’s consumers. • As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

  5. P&G Overview • Keys to Effective Business Presentations Brand Management: • P&G Marketing is all about brand creation – from first identification of an unmet need, to ultimate creation: a cadre of loyal users who not only purchase and use our brands regularly, but also become ambassadors and passionate advocates for our brands. • Responsible for defining and developing a brand’s equity. Brand Equity is what a brand stands for in the mind of consumers.

  6. MARKET RESEARCH ADVERTISING AGENCY FINANCE BRAND MANAGEMENT PRODUCT SUPPLY (Mfr, Purch, Engr, Distrib) SALES R&D P&G Overview: Brand Management Marketing leads multifunctional teams to deliver innovation to the marketplace

  7. The Business Presentation • Keys to Effective Business Presentations

  8. The Business Presentation • Giving too much detail • No need to demonstrate how smart you are. • Don’t give ten reasons why something is right – it’s more likely to get the presentation sidetracked and management only cares about the most important 2-3. “7 Tips from Management on the Most Common Mistakes in Presentations”

  9. The Business Presentation “7 Tips from Management on the Most Common Mistakes in Presentations” • Not answering the question asked • Clarify before answering, if you don’t understand the question. • Repeat the question to buy time to think and to check for clarity. • Don’t allow the question to get you too far off on a tangent…answer, then get back on track. • Don’t be too defensive, and certainly don’t defend prior to understanding.

  10. The Business Presentation “7 Tips from Management on the Most Common Mistakes in Presentations” • Putting too much detail on a talk sheet/chart • Don’t allow listeners to turn their attention from you to reading a detailed hand-out. • Don’t make it easy for Management to get sidetracked by putting information on a talk sheet that is not 100% relevant to the presentation. • Highlight important points if the chart can’t be simplified.

  11. The Business Presentation “7 Tips from Management on the Most Common Mistakes in Presentations” • Not being responsive to the listener • Know their preferences. • Watch their body language during presentations (ex., move on if they are nodding). • Be flexible, not rigid … strike a balance between personal conviction and a willingness to be open-minded.

  12. The Business Presentation “7 Tips from Management on the Most Common Mistakes in Presentations” • Not doing the “basics” • Not being prepared or thoroughly understanding your subject. • Not stating the objective of the meeting up front. • Not laying out a road map for the meeting. • Not thoroughly summarizing next steps.

  13. The Business Presentation “7 Tips from Management on the Most Common Mistakes in Presentations” • Trying to be a good bluffer versus saying “I don’t know”. • Not being consistent with data/recommendations from a previous meeting or at a minimum explaining the discrepancies.

  14. The Business Presentation • Keys to Effective Business Presentations • First Step: Be crystal clear on the purpose of the meeting. • Know your audience – What do they need? • Know when to pre-work issues. • Make the presentation flow logically. • Pause and ask for questions along the way. • Use time wisely. • Make sure you’re the presenter, not the slides. • Project self-confidence – “Lead from the front and demonstrate your command of the project” • Always check relevance and accuracy of information.

More Related