Video Media Center (VMC 1000 ™ )

1. Video Media Center (VMC 1000™) Turn communications into content

2. Video Content Management Business Drivers • Consumer experience is driving demand for expanded video use in enterprise • You Tube, TIVO • Video content increasingly part of enterprise communications • Recording and streaming video conferences • HR compliance training • Technical and procedural training • Sales and Marketing video content • Video content proliferation on the network • Added via email, desktops, mobile handsets, PDAs, servers, traditional archives

3. Enterprise Video Challenges • Content Creation and Capture • Storage/Archiving & Security • Management • Measure ROI • Compliance “By 2008, 80% of enterprises will use video or rich media as part of their overall training and corporate communications plans.” - Gartner, 2006

4. Manage Protect Leverage Polycom Video Media Center TM • Integrates Videoconferencing with Video Content Management • Single secure repository for video content • Centralized tracking of video across users, content, and subject • Streamlines the video content lifecycle from creation to delivery

5. Video Content Life Cycle: Creation to Delivery Protect Manage Leverage Polycom endpoints Polycom VMC 1000 Publish &Access Reporting Polycom RSS 2000 Live Streaming & Video on Demand Capture Create

6. Benefits Leverage existing video infrastructure in content creation Simplify and streamline creation to delivery process and remove the many moving parts Manage Protect Leverage Protect meeting content and elevate to asset • Create video with the RSS 2000 and Polycom endpoint • Record from any video endpoint to create content • RSS 2000 records individual, point-to-point or multipoint video calls • VMC 1000 captures events from RSS 2000 - both live and recorded Video Media Center RSS 2000

7. Manage Protect Leverage Manage the process • Edit and publish captured content onto customizable web portal • Post-event editing -Trim footage, Chaptering, Captioning • Manage access to video content • Flexible - Available to “all” or specific people • Content organizational structure secured by access control • Search on key words, results based on accessibility of content • Report on viewership, who’s watched what, when and for how long • Benefits • Maximize effectiveness of information delivery • Ensure security of content through access control • Measure effectiveness of launches and other program roll outs

8. Manage Protect Leverage Reporting & Monitoring • Status controls – know if a live call is going on • Attendance report during the live broadcast • Comprehensive and consolidated reporting with pre-canned reports • Program summary report • Media viewing report • Viewer activity report • Program popularity report • Resource bin storage support • Benefits • Track viewership – # of attendees, length of viewing duration • Verify employee/organizational compliance • Measure effectiveness of launches and other program roll outs

9. Manage Protect Leverage Leverage video to communicate more effectively • Live Streaming • Real time streamingof video and rich media together • Global scalability • Video on Demand • View recorded streams • Up to 1,000 unicast streams • Available 24x7 • Benefits • Broadcast to as wide or narrow an audience as required • Mobility and flexibility with VoDs viewable at any time • Easily view from any web browser

10. Polycom Video Production • Easily create video content using existing interfaces • Leverage existing video cameras and codecs • Enable targeted video communications from creation to receipt RSS 2000 Video Media Center 2) Automatic Archive of RSS 2000 recording onto VMC 1000 3) Package and Publish video content 1) Self record using video conferencing endpoint 4) Receive VoD or by live streaming

11. Scalable Real-time Video Communications • Video conferencing for participants requiring interactive sessions • Live streaming for participants requiring information only Web Streaming to Thousandsof Non-active Participants Interactive Participants Video Media Center Polycom RMX 2000 Conference inProgress RSS 2000

12. Line of Business Applications C-Level • Communicating organizational strategy • Enabling consistent employee communications • Sharing knowledge internally HR • New hire training • Employee communications • Compliance • Producing product demos, sales tools • Product launch • Sales force training, global sales events Marketing &Sales Other LOBs • Customer Service: Video self service desks, video user guides • Research and Development: Capture and retain intellectual property

13. Vertical Market Applications Higher Ed • Archived lectures • Distance learning Health Care • Grand Rounds • Record live interaction between physician and patient • HIPAA compliance Gov’t • Archive town hall, public meetings • Deliver internal government communications Pharma • Archive research meetings for FDA compliance • Geographically dispersed research teams

14. Extend your video communications with the Polycom Video Media Center • Streamlines the video content lifecycle from creation to delivery • Single platform for all video in the enterprise • Compliance, Corp Communication, Customer Service, Sales, Training, and more • Leverages video conferencing infrastructure • Cost-effectively streamlines content creation process • Faster ROI for video conferencing system investments • Scalable real-time communications • Combine streaming and video conferencing to achieve mass scale

15. Thank you!