Background. Coca-Cola wanted to launch an OOH campaign to be original & to reach their core target.

1. Coca-Cola Drinks, Belgium • Background. • Coca-Cola wanted to launch an OOH campaign to be original & to reach their core target. • The marketing objectives were differentiation and being Top Of Mind during the end of the year. • Idea. • An OOH campaign to reach the core target in an original way. • An innovativecampaign for Coca-Cola in Railway Stations & Tube reinforced by mass media in the 5 main centres. • Fully wrapped ceiling & wall in metro stations Louise, De Brouckère, Porte de Namur & Arts-Loi. • Big poster in the central hall of Brussels train stations. • 80 panels including More O’Ferrall 36m² in Brussels, Antwerp, Ghent, Charleroi & Liège. • Results. • More than 80% liked the campaign • High recall & attribution amongst the core target • Mass-media + creative use of OOH. • Clever/appropriate use of environments for reaching specific target audiences of “actives” & young people.

2. Coca-Cola Campaign details “To stay a dynamic, young & innovative brand, you have to differentiate yourself and this out-of-the-box campaign has enabled us to achieve this goal and to bring happiness!” Yves de Voeght, Coca-Cola Media Manager Belgium & Luxembourg. • 2 months after the campaign finished spontaneous recall levels remained very high • 55% spontaneous recall • 85% attribution Media - Share of spend Outdoor 19% TV 67% Internet 9% Cinema 6% OOH spend €360,000 Source: MDB MediaXim

3. Coty, Chloé Perfume Cosmetics & Personal care, France Background. The overall objective was to increase Chloé perfume’s brand awareness and sales during the Christmas shopping period. • Idea. • The campaign consisted of two creativeswhich were pre-tested and improved thanks to Clear Channel France’s 360° tool. One campaign promoted the modern and seductive side of the perfume and one promoted the freshness and natural side of it. • Clear Channel in France enabled Coty to benefit from a powerful nationwide network: • 100% backlit 8sqm faces • 30% of the faces were located in Paris • Covered 86% of the beauty shops • Ran on the prestigious outdoor digital screen of La Défense mall. • Results. • 32% recall for women under 35 years old • 85%+ liked the campaign and associated it with the brand’s core values, i.e. femininity, luxury and modernity.

4. Coty – Chloé Perfume Cosmetics & Personal care – France Exposed panelists who have recalled the campaign Non exposed panelists Purchase intent results: Media - Share of spendOutdoor 76% Print 24% OOH spend €1,550K (gross) Source: Ipsos ASI

5. LVMH, Christian Dior, J’Adore Cosmetics & Personal Care, Italy • Idea. • Clear Channel Italy offered maximum flexibility by giving 2-week exclusivity to LVMH on their BikeMi street furniture network in the centre of Milan. They obtained a domination of the “Red Zone” thanks to 1,400 advertising spaces strategically located where the shops are concentrated and known to be particularly elegant. • The outdoor campaign consisted of 3 different creative executions that ran in rotation on scrolling and double-face displays in order to re-create a sort of film sequence as per the TV spot. • Background. • Christian Dior decided to launch their new campaign for Dior, J’adore using OOH. • The objective of the campaign was to increase purchase intention. • To do so, they wanted to reinforce the luxury image of the brand and differentiate J’Adore from other perfumes during the very competitive Christmas period. • Results. • The campaign generated 11,900 GRPs • 70% of Milanese saw the campaign • Total reach was estimated as even higher, taking Incomers into account.

6. Christian Dior, J’Adore Campaign details This was the first time Clear Channel Italy had allocated all of its street furniture network in Milan to one single advertiser. “This year for the classical Christmas advertising outdoor campaign, we wanted to find a new striking idea in order to celebrate the new communication launched with big success in the month of September”. Marika Ferro, Marketing Director, Dior Parfums Italy As on TV, Charlize Theron, the Dior J’adore brand ambassador, appears first in a full length shot, this is followed by a close up shot, before finally showing a shot of the elegant J’adore perfume bottle. Media Share of spend TV 61% Outdoor 17% Periodicals 14 % Internet 8%

7. Burton’s Foods, Cadbury Biscuits Food, UK • Background. • Burton’s Foods decided to launch an entirely new type of biscuit into an already crowded market place. • The challenge was to create standout in the biscuit category where 85% of spend is on TV. • The campaign needed to create standout and encourage product trial, as well as signalling that this was a unique and different product. • Research showed that to have a genuine impact on our audiences’ decision to purchase biscuits, we had to get into their daily routine by reaching then where they lived, worked and shopped. • Idea. • An “outdoor only strategy” was employed using a wide range of outdoor formats including digital, in key environments such as roadside, underground and points of sale in order to give the presence and stand out required. • Billboards were used across London in order to elevate Cadbury Biscuits and appeal to people’s aspirations. • A national backbone of 5,500 roadside and pedestrian 6 sheets were employed to ensure coverage of the UK market (reaching 80% of the population). • Point of sale activity with four key UK supermarkets retailers - Sainsbury’s, Tesco, Morrisons and Asda. • Results. • 2nd biggest grocery product launch of 2010. • In under 1 year, Cadbury’s Biscuit sales reached £15.2 million • Named The Grocer magazine’s “top biscuit launch” of 2010 • Highly commended at the Clear Channel / Brand Republic Outdoor Planning Awards 2011 for the best use of multiple formats in outdoor

8. Burton’s Foods, Cadbury Biscuits Campaign details Cadbury’s Caramel Biscuit launch “Makes me want to buy or try it” “The only way to truly stand out in a category is to challenge the expected, and behave completely differently to everyone around you. Only then, will people stop and take note, and only then, will you be able to provide the biggest biscuit launch in over a decade!” Universal McCann A huge increase in purchase consideration, with Crunchie performing +10% better than the industry average. Source: Clear Channel Research Monitor (UK) 2010 Cadbury Duals over-performed vs. Food catergory and NPD campaign norms. Source: Litmus (UK) 2010 Media share of spend 100% outdoor

9. Paramount, Dictator Entertainment, UK Background. To support the launch of one of the biggest film releases this year, Paramount wanted to combine value with coverage and create a high impact outdoor campaign. Idea. We were able to act as a one-stop shop, and our breadth of portfolio meant that we could combine Adshel, billboards, premium and digital to create a campaign which was unmissable the length and breadth of the UK. Results. The film topped the box office chart after its opening weekend, taking £5 million in 5 days.

10. Paramount, Dictator Campaign details “Partnering with Clear Channel enabled us to proudly announce the arrival of General Aladeen. The blanket cover 6 Sheets combined with large impactful formats ensured we generated mass awareness, stand-out and opened at number 1 in the box office” ShireenZoghayer, Communications Manager, MEC

11. 20th Century Fox, Ice Age 4 Entertainment & Leisure, Hong Kong • Idea. • The team in Hong Kong came up with the idea of transforming a double-decker bus into a giant iceberg with a combination of multiple integrated creative and innovative solutions including: • Full interior and exterior wraps to increase brand awareness and generate buzz. • T shaped banner ads on buses to extend coverage and increase frequency • Free internet connection for bus travellers to extend campaign coverage • Integrated Buzplay TV screens broadcasting movie trailers to capture bus passengers’ attention. • Decorated interiors with wall stickers and seat covers featuring the Ice Age 4 characters. • The creative and innovative executions created a very exciting brand experience for bus passengers who were completely immersed in the world of the Ice Age 4 movie. Background. 20th Century Fox was launching their latest movie, Ice Age 4. They wanted to target a young audience, to raise awareness of the movie when they are out and about and to provide a total brand experience.

12. 20th Century Fox, Ice Age 4 Supportive information Special creative executions amplified the impact of bus advertising. The Ice Age 4 campaign demonstrated how the use of integrated and complementary solutions can maximize brand and campaign awareness and create a totally immersive brand experience. Bus wrap creates impact and awareness Total brand experience Bus interior prompts a call to action Webusfree internet connection extends campaign coverage Buzplay TV screens captivate bus passengers’ attention MediaShare of spendOutdoor 57% TV 32% Print 2% Radio 4% Internet 5% Source: AdMango

13. Ice Age 4, WebusExtends the campaign from outdoor to online Consumers are able to access the landing page when they are travelling on Webus or via the Webus app, anytime, anywhere. • Results. • 425,000+ impressions • 0.41% CTR* in 28 days • *Click Through Rate Landing Page

14. Ice Age 4, BuzplayTransit TV catches audience’s attention within a captive environment Movie trailer broadcast on the bus with audio-visual effects increases passengers’ brand experience. Results. Estimated OTS: 14m bus passengers Estimation based on 1.1m daily bus passengers and 61% of 12-65 year olds who travel on the bus 4+ times per week. Source: Transport Department Hong Kong | Nielsen Media Index

15. Ice Age 4, Bus InteriorCreates a ‘wow’ effect and prompts call to action

16. Ice Age 4, Bus wrapCreates impact, builds awareness and increases frequency Fully wrapped Theme Bus to create impact T-Shape panels to increase awareness and frequency Results. Estimated OTS: 38% of Hong Kong’s 15-54 year olds Estimation based on 70 x T Shaped panels Source: Trantsrank Awareness Curve http://www.buspak.com.hk/web/aware.aspx?charset=1&section=6&part=4